NHL embraces Gen Z stars in Highdive campaign

The National Hockey League (NHL) started the 2024-25 season with a fresh, lighthearted commercial featuring some of its top Gen Z talent. As part of its “The Next Golden Era is Now” campaign, the spot titled “Gen Z” takes a humorous jab at common stereotypes about the younger generation, all while showcasing the undeniable skill, … Continue reading NHL embraces Gen Z stars in Highdive campaign