The Illinois Lottery and agency Downtown Partners/Chicago won what is the biggest and most prestigious award in the North America lottery business: the annual Fleurry Award for the Lottery commercial “Shopping.”
Presented by La Fleur Magazine, a worldwide lottery trade publication, “Shopping” was voted the best TV spot by lottery executives working in the industry, reports Lewis Lazare in Chicago BizJournals.
“Shopping“ is a good example of how Illinois Lottery Superintendent Michael Jones and his team are working to create a new type of lottery advertising that focuses somewhat less on the subject of big money payouts and more on the notion of playing the lottery as a form of entertainment that has positive benefits for those who play and for the state, Lazare writes.
MORE GOOD AGENCY NEWS. After a five agency review that dragged on for six months, Porsche’s $23 million account will remain at Cramer-Krasselt. C/K has had Porsche since 2007 and obviously has done a great job since Porsche has record sales in 2012. Porsche’s marketing department said the decision came down to the agency with the most knowledge of the brand that presented quality work. D’oh.
VSA Partners won Kraft’s Crystal Light, Country Time and Tang, and will also take Kraft’s Kool-Aid into social media marketing. VSA is headed by William Rosen, formerly president/CCO for Arc Worldwide North America, with principals Patrick Palmer, a former Leo Burnett exec, and Charlie Hammserslough, former director of predictive modeling for Obama for America’s 2012 campaign.
A REVIVED PARTY FOR NOLO – NOrth of the LOop Media Professionals – holds its first party in quite a while, organized by Stuart Cleland for May 30. It brings together many prominent filmmakers whose names are familiar from TV show, documentary or non-theatrical credits. NOLO will convene at The Morsel, 1406 W. Morse starting at 6:30. Cash bar/menu. For more info, contact 847/845-3844, NOLO@greenroomcg.com.
NEW LEADERS FOR THE REELING FESTIVAL are Richard Knight, Jr., newly named program director and Gretchen Blickendorf, now the managing director of the now-renamed Reeling: The Chicago LGFT International Film Festival. They will split festival responsibilities.
Knight replaces Chicago Filmmakers’ Brenda Webb, who founded the festival in 1981. He is a filmmaker, the founder of the Queer Film Society and film critic for the Windy City Times.
Blickendorf, a film critic and writer, has vast experience in arts management, sponsorship and fundraising, especially for the renowned Golden Apple Awards for Teaching for Ch. 11.
Reeling, at its 31st year, is the world’s oldest such festival. It will run Nov. 7-14 and entries are now open.
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