Lazare bids the Reel so long; to report business news


The great advertising columnist Lewis Lazare

No need to make this more complicated — or prolonged — than it needs to be.

This is my last column for the legendary Ruth L Ratny and her  Nearly two years ago, just days after I  left the Chicago Sun-Times where I had been a media and marketing columnist for more than a decade, Ruth Ratny called and asked me to write a column for the Reel. “You’re a brand here in Chicago,” she said.

Ratny said she didn’t want me to be without a platform.  Still it was too soon.  I needed at least a little longer to collect my thoughts.  She persisted, however, and finally I gave in.

It has turned into a wonderful experience.  I found just the right voice for the Reel and was able to have fun with a number of hot topics in the advertising and media world.

Once I began this column, I never regretted my decision to write for the Reel, and I think, for the most part, it has worked.

Now I must devote myself to my exciting new full-time job as a reporter for the Chicago Business Journal, a seven-month-old digital unit of Charlotte, N.C.-based American City Business Journals.  ACBJ is the nation’s largest city business journal company, and I am thrilled to be part of a great team of editors and reporters.

I love local business reporting, and that is what I aim to provide at the Chicago Business Journal,  I hope you’ll look for me there, as you also continue to follow the news and commentary Ruth Ratny and her team at the Reel dish up.

I can’t leave this space without a few heartfelt thank you’s.  First thanks to Nancy Lasch, who always did such a great job in the accounting department.

Thanks also to the many readers who visited the Reel regularly to read what I had to say.  I hope you found the trip worthwhile.

And, of course, most importantly, my heartfelt thanks to the living legend herself, Ruth L Ratny, who I’ve known for almost the entirety of my professional career in Chicago.  She believed in me, and let my voice continue to be heard for the past two years.  It has been a pleasure to be part of this site.

Thank you, Ruth Ratny.  Simply, thank you.

Contact Lewis Lazare at