Jason Peterson, chief creative officer at Havas Worldwide Chicago and known for his considerable digital expertise, has been given the additional role of co-president.
He shares decision-making with Joy Schwartz, co-president since 2009, who coincidentally helped recruit Peterson to Havas three years ago.
Both will continue to report to Ron Bess, CEO of Havas Chicago and North American president.
Peterson’s appointment is effective immediately and his predecessor Norm Yustin, who leaves the agency after two years, will help with the transition through the end of August.
Peterson is credited with landing the $85 million Dish and DishLATINO digital account last week. Other Havas clients include Citibank,Cracker Barrel, Sony Playstation, Jim Beam Brands, Reynolds and Bel Brands.
Said Bess: “Jason is precisely the right person for this role, given his extensive creative leadership, digital expertise, and ability to anticipate what will resonate with clients and consumers.”
Peterson has more than 20 years of creative experience in traditional and interactive advertising and brand identity. He came to Havas Chicago from Translation New York, where, similarly, he was co-president and ECD. Earlier, he spent 12 years as founding partner/CD at WPP’s Berlin Cameron United.