gyro and Make-A-Wish offer a teaspoon of hope

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Hope makes excellent medicine

Hope makes excellent medicine

gyro Chicago/Denver has brought the Make-A-Wish Foundation to life by transforming the organization’s name into the tagline.

Make A Wish.

This bright, beautiful campaign highlights the foundation’s core idea and heart. Many kids live beyond their illnesses, and a wish granted is often a critical turning point for them.

The opportunity to meet a princess or a sports hero inspires hope, and hope has benefits that are as positive as any medicine can be.

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An excited gyro ECD Doug Kamp had this to say to Reel Chicago about the campaign, “The genesis of the idea really came down to the brief. There was a huge awareness issue and enrollment was down because people assume that Make A Wish is a final wish for a terminally ill child. The truth is that many recipients live beyond their diagnosis and that the Wish is often a turning point in their treatment. That insight was a turning point for us.”

He added, “We saw an opportunity to position Make-A-Wish as way to inspire recovery. Supported by concrete evidence that hope fosters healing. Shifting the emphasis away from wish fulfilment and anchored by the line “Hope is medicine”, Make A Wish realized they could change the conversation with both parents and care providers. Ultimately, they’d be able to reach more kids and positively impact move lives.”

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CREDITS
   Doug Kamp – Executive Creative Director – gyro Chicago/Denver
   Ted Wahlberg – Group Creative Director – gyro Chicago/Denver
   Andy Mamott – Creative Director – gyro Chicago/Denver
   Don Dunbar – Associate Creative Director – gyro Chicago/Denver
   Matt Olson – Art Director – gyro Chicago/Denver
   Raphael Cabrera – Art Director – gyro Chicago/Denver
   Zane Barry – Jr Art Director – gyro Chicago/Denver
   Vic Emond – Director of Digital Delivery – gyro Chicago/Denver
   Chris Hill – President – gyro Chicago/Denver
   Tim Offenburger – Account Executive – gyro Chicago/Denver
   Diane Vor Keller – Media Director – gyro Chicago/Denver
   Whitney Hinson – Content Strategist – gyro Chicago/Denver
   Natalie Snyder – Head of Production – gyro Chicago/Denver
   Photographer: Andy Goodwin
   Retouching: Filtre Studio, Robert Frolich

 
Contact Colin Costello at colin@reelchicago.com or follow him on Twitter @colincostello10.

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