Rich Seng of Gigity.tv is launching the third 30 Seconds Over Chicago ad contest, in which copywriters and directors compete to create 30-second spec spots for a diverse array of local music venues.
Contestants can pitch ads to venues through late October. Venues will pick their favorite pitch the first week of November.
Contestants will have a month to produce their spots, which will premiere in what Seng calls a “Mad Men meets American Idol finale,” Dec. 10 or 11 at the Double Door, with audiences and ad pros choosing the winners.
Forty-four varied venues were onboard at press time, including Metro, The Chicago Symphony Orchestra, Schubas, The Lyric Opera, The Hideout, and the Green Mill, plus one in Brooklyn: Goodbye Blue Monday.
“Gigity.tv streams from Goodbye Blue Monday and they might become our ‘wild card venue,’ which would be fun,” Seng says. “I’m thinking only New York filmmakers will be allowed to pitch. We’ll show them how it’s done.”
Some 300 people attended the final event for May’s 30 Seconds Over Chicago Craft Brew Advertising Competition at the Double Door, featuring ads for 32 area breweries.
Gigity installs and maintains systems at music and comedy venues to automate video production, on-demand archiving, and monetization through pay-per-view and advertising. “Our vision,” Seng says, “is to stream and preserve culture in a way that is easy for the venues and fair to the artists.”
Gigity continues to add venues. They recently installed four cameras at Buddy Guy’s Legends, and in September they’ll install at Second City Hollywood. “Gigity then will be coast-to-coast!” Seng enthuses.
Gigity’s interface is also in the process of being overhauled. “Not only will Gigity be so much more fun and intuitive to surf, it’ll be faster,” Seng says.
Also launching is a mobile app. “It will allow people to contribute footage from the audience, or other areas, like the green rooms, or during the sound check, which will help create more of a backstory on each broadcast,” Seng adds.
“The mobile app also will be key for producing the next generation of reality TV, where audience members and contestants will be creating as much of the content as the producers.”