New Chapter Entertainment is the aptly named company founded by two long-time former producers for Oprah’s daily TV show as they began a new chapter in their careers a year ago. Co-founders CEO Candi Carter was a senior producer for 15 years on the show and EVP/development and production Rick Segall was a senior associate producer for four years.
Their company is doing what it does best: working on unscripted television shows and branded entertainment and producing multi-use digital content for corporations.
Their latest project is a network-quality video produced for Mt. Sinai’s Schwab Stroke Rehabilitation services, as a rebranding effort to bring patients’ success stories through various therapies to the forefront.
The main 5-minute general market piece was edited into four versions that reinforce the message that one doctor delivers: “It’s your goals, your body, your life and we never forget that. Long after discharge we’re here for you.”
The company was approached by Dr. Lisa Thornton, the hospital’s former interim medical director. “A majority of the staff at New Chapter comes from ‘The Oprah Winfrey Show,’ so we knew that we could trust them to deliver the compelling message that we needed,” she says.
And that’s what New Chapter did, with stunning results. “We used our storytelling background to show Schwab’s services (“We work hard to get them home as soon as possible,” says another Schwab physician) and deliver a humanity that focuses on the patients and their recovery,” notes Jim Olen, director of branded entertainment.
The New Chapter crew shot for three days at Schwab, a part of Mt. Sinai hospital on the Southwest Side. Olen was executive producer, Caryn Segall was writer/senior producer and April Terrien was field producer. Director/editor was Matt Wechsler of Hourglass Films and Annie Speicher was assistant editor/camera.
The company is located in a 2,000-sq. ft. office on two floors in Bucktown. It has a staff of six; Carter, Segall, development director Allison Kearns, editor Tim Naylor – all formerly with Harpo – production coordinator Blair Knight-Graves, and Olen.
Sharing space are two New Chapter Entertainment partners: Ira Antellis, VP/music production and licensing, andentertainment attorney Daryl Jones, VP/business and legal affairs.