Comma’s Pecorella opens 2014 AMP music awards

AMP president Larry Pecorella at the inaugural AMP Awards

Comma’s Larry Pecorella, national president of the Association of Music Producers, announced the 2014 AMP Awards for Music & Sound show will be held in New York next spring.

AMP is the only US industry forum recognizing excellence in music and sound for advertising and branding. “And it serves as an advocacy and standard-setter for the commercial music industry, like AICP and AICE for postproduction,” he said.

AMP’s very first award show in its 16 years of existence was held last May in New York. “We finally got it together and it was a huge success.

“The idea behind it is that music and sound people themselves should be setting the criteria of what is great work, given music’s great stake in the advertising world.”

For its debut effort, AMP did well by garnering 200 entries, awarding 10 top awards and inducting two Hall of Fame companies – McDonald’s and Coca-Cola, in front of an enthusiastic audience of more than 400. 

Pecorella is confident 2014 entries and audience attendance will significantly increase come May 7, when the Awards show will take place at the popular City Winery performance venue.

“Music has changed so much; there aren’t just music companies anymore.  It’s a great mix of publishing companies, record labels, music licensers, supervisors and producers,” supervisors,” said Pecorella, a Chicago music veteran who has co-owned Comma music production and Particle recording with Bryan Rheude since 2001.

Chicago boasts several high-profile agency music producers, at Leo Burnett, McGarryBowen, Energy BBDO, DraftFCB ad DDB.  He noted that Bonnie Dolan, Comma’s managing director/executive producer, was the first authentic music producer at Leo Burnett 15 years ago.

Pecorella is the only Chicago member on the AMP board of nine.  He considers himself AMP’s only Midwest representative on the board, which has three members each from East and West Coasts and two at-large.

 “It’s a great trade organization,” Pecorella said. “In my mind, we’re trying not only to create a level playing field, but also an environment where standards and practices can keep abreast of the fast-moving changes.  AMP is that forum, and with so many new players in music today, it’s also an advocacy group.”

Pecorella can attest to rapid changes.  His companies now have offices in New York, LA and Chicago and employs a full-time staff of 27.

He will complete his two-year term as AMP president in February and thereafter, he said, “I’ll try to build up our Midwest chapter.” Surprisingly, considering the abundance of advertising music content produced out of Chicago, AMP only has a half dozen local members.

Look for entry deadlines and eligibility on the AMP website, early next year.