Columnist: Steffan Postaer

Every agency I ever worked at romanticized their data… a lot. —Steffan Postaer One of the things I’ve come to disdain about our business is how damn serious we...

Making work, really good work, was more important than drinking champagne and toasting about it Some years ago, I had the pleasure of conversing with Alex Bogusky bef...

The biological hierarchies of a reef ecosystem share much in common with the social intricacies of an ad agency I maintain a 180-gallon reef aquarium in my home. Try to...

If a creative director isn’t banging away on every other brief at the agency, he or she begins the not-very-slow fade into irrelevance. My last post was about �...

It all comes down to the brain - creativity done well is a balance between passion and responsibility “With great passion comes great responsibility.” Recentl...

Adland agencies moving at the speed of business isn’t justification for creating a sweatshop   Many farms in Adland are still fruitful places for creativity to...

Arguing for the other side in a college debating class was a valuable and infuriating way to prepare for a career in advertising   The other night I got to thi...

After months of revisions, concepts either die in meetings or become compromised to a state of impotence Those of us in the creative department have asked the ques...

Award-winning ECD Steffan Postaer laments the pandemic of verbal diarrhea in the advertising industry   Recently, I read an essay from an anonymous copywriter ...

"Much of The Simpsons success can be traced to two main sources: an independence from network interference and a complete dedication to the writing…” — John O...

Award-winning ECD Steffan Postaer explains how to connect with the inner-fantastic A while back, a guest writer on AdAge, Lauren Warner, took some heat for an essay she wrote...