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Columnist: Steffan Postaer

Reverse-engineering creative so it will seem scientific
  • POV

Reverse-engineering creative so it will seem scientific

By Steffan Postaer Aug 31, 2018
Every agency I ever worked at romanticized their data… a lot. —Steffan Postaer One of the things I’ve come to disdain about our business is how damn serious we...
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Bogusky and me: a deep conversation by the shallow end
  • POV

Bogusky and me: a deep conversation by the shallow end

By Steffan Postaer Aug 6, 2018
Making work, really good work, was more important than drinking champagne and toasting about it Some years ago, I had the pleasure of conversing with Alex Bogusky bef...
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A tale of two ecosystems: reef tank and ad agency
  • POV

A tale of two ecosystems: reef tank and ad agency

By Steffan Postaer Jul 27, 2018
The biological hierarchies of a reef ecosystem share much in common with the social intricacies of an ad agency I maintain a 180-gallon reef aquarium in my home. Try to...
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Creative athletes remain relevant and stay in the game
  • POV

Creative athletes remain relevant and stay in the game

By Steffan Postaer Jul 19, 2018
If a creative director isn’t banging away on every other brief at the agency, he or she begins the not-very-slow fade into irrelevance. My last post was about â...
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Creative philosophy is all about passion, responsibility
  • POV

Creative philosophy is all about passion, responsibility

By Steffan Postaer Jul 11, 2018
It all comes down to the brain - creativity done well is a balance between passion and responsibility “With great passion comes great responsibility.” Recentl...
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Save the Farms: Adland creativity epidemic
  • POV

Save the Farms: Adland creativity epidemic

By Steffan Postaer Jul 2, 2018
Adland agencies moving at the speed of business isn’t justification for creating a sweatshop   Many farms in Adland are still fruitful places for creativity to...
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Debating 101: brilliant lessons for a future in Adland
  • POV

Debating 101: brilliant lessons for a future in Adland

By Steffan Postaer Jun 4, 2018
Arguing for the other side in a college debating class was a valuable and infuriating way to prepare for a career in advertising   The other night I got to thi...
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Why are so many clients (still) afraid of new creative?
  • POV

Why are so many clients (still) afraid of new creative?

By Steffan Postaer May 25, 2018
After months of revisions, concepts either die in meetings or become compromised to a state of impotence Those of us in the creative department have asked the ques...
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Have slick talkers turned Adland into their bitch?
  • POV

Have slick talkers turned Adland into their bitch?

By Steffan Postaer May 15, 2018
Award-winning ECD Steffan Postaer laments the pandemic of verbal diarrhea in the advertising industry   Recently, I read an essay from an anonymous copywriter ...
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Network interference: a necessary evil in Adland
  • POV

Network interference: a necessary evil in Adland

By Steffan Postaer May 7, 2018
"Much of The Simpsons success can be traced to two main sources: an independence from network interference and a complete dedication to the writing…” — John O...
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Is it a creative department or “Romper Room”?
  • POV

Is it a creative department or “Romper Room”?

By Steffan Postaer May 2, 2018
Award-winning ECD Steffan Postaer explains how to connect with the inner-fantastic A while back, a guest writer on AdAge, Lauren Warner, took some heat for an essay she wrote...
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