Canon, FCBX present digital experience for CES

(FCBX and Canon team up for CES)

In partnership with FCB and its experiential arm, FCBX premiered an interactive digital experience through five unexpected experiences and innovation cornerstones to celebrate how people can use Canon products and solutions to help redefine the limits they face.

Attendees will be inspired to transcend limits by capturing the marvels of space, the splendor of wildlife, and a lost sports setting.

To capture content for the interactive digital experience, FCBX hosted four remote shoots in just three weeks after learning CES 2021 would be virtual. The shoots took place in all different locations, including Yellowstone, Los Angeles, Dallas and Kawasaki, Japan – and each one was recorded and captured differently using Canon technology. Following COVID-19 safety guidelines, most communication occurred via Microsoft Teams and text, while watching live feed via monitors.  Watch below:


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You can view the teaser video here and explore the interactive website here.

“The past year not only pushed our limits in how we design and create experiences, it pushed consumers to participate in different ways and also democratized access to a broader audience,” said Kim DeNapoli, EVP, Head of FCBX. ” Moving forward, you will see brands layering the physical with digital. This is exciting for companies because it gives them a rich creative opportunity to do things with their brands that they may not have tried in the past because consumers will be open and ready for the new experience.”  


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“2020 was a year filled with limits. We were all faced with looking at our daily lives and figuring out the best paths to complete our professional work and responsibilities to our families,” said Kazuto Ogawa, president and CEO, Canon U.S.A., Inc. “As we catapult into 2021, we are presented with a unique opportunity to redefine our limits. At CES, Canon is excited to share how our technologies, solutions and products can inspire and offer a chance to collaborate on a better future.”

Immersive Experiences 

  • Canon Redefines How We See Our Planet : CES attendees can join astronaut Marsha Ivins in a recreation of space to discover Canon’s compact imaging satellites, the CE-SAT-1 and 2B, and see how these cost-efficient, high-resolution satellites are making space imaging more accessible. 
  • Canon Redefines How We Experience Sports & Entertainment: In 2020, fans were forced to watch sports and entertainment from their screens. Now, Canon’s Volumetric Video System is set to change the ways we experience our favorite events and sports, by allowing us to view the action from unlimited angles. 
  • Canon Redefines the Way We Capture Life: During such an unparalleled year, it has been harder for people to connect with the critical wildlife and natural ecosystems that are continuing to disappear around us. Canon Explorer of Light and renowned wildlife photographer Charles Glatzer traveled to snowy Yellowstone National Park with his EOS R5 camera to photograph the famous Yellowstone wolves to showcase how the monitoring of the wolves has helped preserve the national park and its valuable inhabitants. 
  • Canon Redefines How We Work Together: In 2020 the whole world experienced the limits of hybrid and remote work environments. Canon, with software tools such as the EOS Webcam Utility and the upcoming AMLOS Camera System, is redefining how we see, engage and interact with each other through gesture-based imaging technology. 
  • Canon Redefines the Way we Shape the Future: Canon is driven by its Kyosei philosophy – to collaborate with others to help create a harmonious planet. Today, Canon is using its long-standing manufacturing and technology expertise to help redefine energy, healthcare, food, transportation, and recycling through its Innovation Lab in Virginia.

SOURCE: FCB

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