DDB’S BIG COUP to start the year was importing of Brit Tony Malcolm to fill the top creative spot on its US McDonald’s business. He comes from nearly a decade with Leo Burnett, London, which has McDonald’s business for the UK.
His first day was Monday, Jan. 7.
Malcolm will head a team of 30 creatives. “To be the creative leader on the biggest piece of business that you have on an iconic brand like McDonald’s is an important position no matter what the business environment,” says Paul Gunning, DDB Chicago’s CEO.
“Tony knows what he needs to do. There’s no change in attitude, whether or not business environments are more challenging at all.”
This is Malcolm’s first job in the US, although he worked for US agencies Wieden + Kennedy and BBDO in London; earlier he had been a partner in his own shop.
Malcolm succeeds ECD Bill Cimono on McDonald’s. Cimino left the agency late last year to become CCO at Y&R. His successor on the account was CCO Ewan Paterson, who moved back to London. Gunning hopes to fill the CCO role shortly.
ANOTHER GOOD START for Chicago’s adbiz is Ogilvy & Mather’s taking on creative and digital duties for new client, Plymouth, Wisconsin-based Sargento Foods (cheeses, cheese snacks and sauces). It won the account from Grey Advertising, New York in an agency review.
OPTIMUS’ NEW NATIONAL SALES DIRECTOR, a newly-created position, was filled by Tim Jacobs. He joined the post/production house after six years as EP/partner at Protein Editorial. He directs sales for all Optimus post and Optimus One production services in Chicago and Santa Monica, working with the sales team of Sean Sullivan and Doug Sherin.
“Our plan is to blanket the country from a sales perspective, and Tim is right person to help lead us there,” says Optimus president Tom Duff.
“He is a great fit for the Optimus culture — a definite work hard, play hard kind of guy – and we are thrilled to have our sales efforts centered around him.”
Prior to Protein, Jacobs was a Whitehouse Post producer for two years, and before that spent two years in LA as a producer at FilmCore, where he worked with Therese Hunsberger, Optimus LA’s EP/managing director. He started his career in 1997 on the agency side.
SPENDING THE WEEK IN LA this week is rep/film producer Valerie Gobos, who will be taking meetings with commercial clients and movie execs. One important such meeting will be with acclaimed director Abdellatif Kechiche winner of Cannes Palme D’or for “Blue is the Warmest Color,” and Golden Globe nominee.
They will discuss the possibility of working together on Gobos’ documentary and feature about the famous ‘70’s XXX-film star Marilyn Chambers.
Local 476 business manager Mark Hogan is in San Antonio, Texas attending IATSE’s semi-annual, weeklong conference of some 200 North American film union locals. They include studio mechanics, stagehands, wardrobe, hair and makeup, costume designers, script supervisors, etc.
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