Magnanimous Media has moved from its small Bridgeport storefront into a vastly larger East Pilsen space that co-owner/president Craig Maltby says will allow the camera rental house to offer much more extensive customer service.
Magnanimous opened for business at 600 W. Cermak Ave. on Sept. 23 after moving over the weekend. The expanded company, which Maltby co-founded with Sean Patrick, VP/business and started in his apartment in 2009, employs seven and has an estimated equipment inventory of $500,000.
The new first floor space is an open 6,500-sq. ft., compared with the 800-sq. ft. they operated in Bridgeport. “It allows us to let customers go through gear and figure out what they need to better suit their needs, and it also allows us to do proper cameras and lenses prep,” Maltby says.
The move consolidates Magnanimous’ rental and production facilities in adjacent spaces. They downsized their former 1,000-sq. ft. stage that was located in another Pilsen location to a 750-sq. ft. stage in the new place.
The previous space was “too big for what it was used for: smaller shoots, including music videos, interviews, and instructional videos,” says Maltby, but is very suitable now.
Maltby says Magnanimous has gotten increasing business from features and shorts, but retains a core of clients looking for DSLRs and smaller packages. They have Red Dragon and Black Magic 4 cameras on pre-order, and continue to add stock and peripherals for DSLR packages.
“We are much better suited to answer people’s questions in the new space,” Maltby says, “and have people really dig into it and get themselves comfortable with the rental package.
“We always post info on social media; a big part of what we do is get info out there. This move can help us facilitate that on a one-on-one basis.”
Maltby and Patrick began the space search last spring and found 600 W. Cermak, a former events space, in June. Patrick supervised space construction that was finished earlier this month.