Energy BBDO has named Mark Taylor as its new chief creative officer. He comes from Crispin Porter + Bogusky, Boulder, Colo. and brings with him an awesome array of advertising awards, including 20 Cannes Lions, along with creative invigoration and greater attention to digital campaigns.
Taylor officially comes aboard April 7. He succeeds Dan Fietsam, who left the agency earlier this month after nearly six years.
Taylor will lead Energy BBDO’s growing creative department on key accounts Bud Light, to which Taylor will bring his past experience on Miller’s, Wrigley, S.C. Johnson, Bayer, Frito-Lay, Quaker, Pearle Vision and its newest client, King’s Hawaiian Bread.
Taylor, 40, spent a total of eight years at CP+B, calling it “a once in a lifetime experience … when we pioneered entirely new approaches to solving business problems with creativity.” That experience, he said, “helped shape my own work and approach.”
Taylor began his career in 1997 as an art director in LA at Draftfcb when it was just plain FCB. He joined to CP+B in 2001 and worked his way up to ECD. He left CB+B twice: in 2005 he was co-CD at Fallon, Minneapolis and in 2008 joined GSD&M, Austin as SVP/ECD.
Over his career, Taylor has worked on some 37 accounts, listed on his website, that include Miller Light, Miller Highlife and Molson’s, BMW, Southwest and Virgin Atlantic Airlines, Burger King, Sprite, Hallmark, Microsoft, Nike and other big name brands.
As agency president/CEO Tonise Paul put it, “Mark’s work is a collection of big, original ideas that have solved big business campaigns.
“With the challenge of increasingly parity products and the opportunity afforded by the constant emergence of new technologies, this is how brands today win.”