Air Bud Entertainment (ABE), creators of the iconic Air Bud franchise that became a staple for multiple generations of moviegoers, announces the first-ever digital fan community platform for the company’s overwhelmingly popular family brands with the debut of Air Bud Entertainment Collectibles.
It utilizes blockchain and NFT (non-fungible token) technology to create unique collectibles and exclusive rewards for its community. This immersive new collection brings together the legion of fans of the ABE movie series and franchise – ‘Air Bud’ and Disney’s ‘Air Buddies’ – and NETFLIX franchises, including ‘Pup Academy’ and ‘Scaredy Cats,’ with the company’s expanding universe of fun family content, now including the newest ABE production, top family NETFLIX Series ‘SUPER PUPZ’ (recently released on March 31).
The Air Bud Entertainment Collectibles community launches at the end of April on NFT.AirBud.com.
To create the authentic, fun and innovative Air Bud Entertainment Collectibles community, ABE has collaborated with industry-leading partners, Mint Werx and Vivid Labs. Mint Werx, a division of Chicago-based independent marketing innovation company Fusion92 is a fully integrated NFT production studio, leveraging its expertise in NFT program strategy, creative design, technology, and media & activation to build an immersive user experience to form a robust new ABE community. The platform is powered by the best-in-class blockchain technology of Vivid Labs, allowing for updateable multimedia NFTs that create a dynamic and immersive set of experiences.
The Air Bud Entertainment Collectibles launch offers an uncomplicated point of entry into the exciting world of owning NFT collectibles along with real-life exclusive member events. It allows consumers to consume content on screen that will be tradable and collectible on the ABE Collectibles website in the future. Fans will have the opportunity to own many of the iconic characters from the beloved ABE movie franchises and series. And, for a limited time, fans that create an account will receive an Air Bud membership token, exclusive artwork, along with a freeNFT trading card featuring one of the exciting characters in the new NETFLIX ‘SUPER PUPZ’ series.
Vivid Labs’ publishing platform represents the evolution of NFTs into complete media experiences through digital assets that are multi-asset and updatable, transforming simple NFTs into rich, programmable multimedia assets. The solution empowers new ways for creators to deliver premium content and brand engagement through expansive NFTs on a blockchain-enabled, decentralized media processing infrastructure.
Through its breadth of capabilities, Mint Werx has designed the multi-faceted NFT platform with a focus on building community that will include the custom digital assets and member-exclusive content, merchandise, events and experiences in the future. This collectible launch will not require blockchain expertise or cryptocurrency, making it even more accessible for fans who are less familiar with NFTs.
“We’re thrilled to bring together the Air Bud community with an easy, user-friendly and engaging experience that allows first-time NFT owners to embrace the technology while connecting with something they love, ” said ABE founder and CEO Robert Vince. “Mint Werx has strategically designed the NFT platform around our community and harnessed the innovative technology of Vivid Labs to provide a unique platform for engaging with our multi-media content. The experience is made easy with Shopify’s ability to purchase NFTs without needing crypto currency.”
“This is an exciting partnership and opportunity to build a NFT community through family-friendly content and experiences,” said Ryan Sands, SVP of Mint Werx. “ABE has long been a leader in creating fun video content for multiple generations, and we are thrilled to help deliver a cutting-edge platform that further builds connections with their audiences in ways that have never been done before.”
“By partnering with a multi-generational entertainment company like ABE, Vivid Labs is excited to help bring the future of entertainment and media experiences to a brand new audience,” said Halsey Minor, Founder and CEO of Vivid Labs. “Our forward looking NFT technology opens a new world of opportunities for premium content delivery and fan interaction with this popular family brand and we can’t wait to see how ABE uses our platform to foster a deeper connection with its audience.”