Wieden+Kennedy does ‘Chicago Style’ for Nike

Windy City people and pride abound in new 60-second ‘Sport Changes Everything’ commercial Chicago sports, culture, and attitude come to life in a new spot for Nike’s Sport Changes Everything campaign by Wieden+Kennedy. Titled, Chicago Style, the minute-long commercial packs a no-nonsense series of references and metaphors into a food order at a classic Windy … Continue reading “Wieden+Kennedy does ‘Chicago Style’ for Nike”

Wieden + Kennedy named lead agency for McDonald’s

This is not good news for former McDonald’s bespoke agency We Are Unlimited and the Chicago market in general. Chicago-based McDonald’s USA announced today that WKNY will serve as the lead creative agency for its U.S. business, the largest market in the McDonald’s system. The announcement comes after an extensive evaluation of its marketing agency … Continue reading “Wieden + Kennedy named lead agency for McDonald’s”

FCB appoints Mollie Partesotti as Chief Strategy Officer of Chicago

FCB today announced that “strategic powerhouse” Mollie Partesotti has been named Chief Strategy Officer (CSO) of Chicago. As the CSO, Partesotti will partner with FCB Chicago President Kelly Graves and Chief Creative Officer Andrés Ordóñez to evolve the agency’s strategic offering, deliver innovative and timeless ideas for clients across all disciplines, and cultivate a dynamic … Continue reading “FCB appoints Mollie Partesotti as Chief Strategy Officer of Chicago”

McDonald’s Super Bowl – Thank You for Driving Thru

McDonald’s has unveiled its :30-second for the Super Bowl – Thank You for Driving Thru – which will air shortly before kickoff. For years, McDonald’s has heard its customers’ favorite songs blasting in their cars at the Drive Thru. This spot celebrates the musical moments Drive Thrus customers shared with a mashup of some greatest … Continue reading “McDonald’s Super Bowl – Thank You for Driving Thru”

Nicole Brandell Joins FCB as Chief Strategy Officer

FCB today announced that Nicole Brandell has been brought on board as Chief Strategy Officer (CSO) of FCB Chicago. As the CSO, Brandell will partner closely with Kelly Graves, FCB Chicago President, and Andrés Ordóñez, FCB Chicago Chief Creative Officer, to drive the strategic vision for the Agency, deliver world-class creative work across over 30 brands, … Continue reading “Nicole Brandell Joins FCB as Chief Strategy Officer”

Nike meets a Local 476 picket line in Chicago

On Saturday, members of I.A.T.S.E Local 476 picketed a Nike commercial that was filming in the city using a non-union crew. The members of Chicago Local 476 have become very diligent and resourceful at uncovering those who come “to exploit our city.” It’s a bit of a team effort to protect the opportunities, wages, and benefits of its members, … Continue reading “Nike meets a Local 476 picket line in Chicago”

Heinz commits $1m in grants for diner initiative

Who doesn’t love a diner? Especially if it’s a greaZy diner cheeseburger (with iceberg lettuce, white onions) and fries. They are the best. And the ketchup that is always there to go on said burger – Heinz. These are staples of Americana.  And nothing is more Americana and sacred than a diner. Today, the 150-year-old brand … Continue reading “Heinz commits $1m in grants for diner initiative”

McDonald’s assures its customers they are here

After a weekend that saw 31 more known deaths and 1,570 new known cases of the coronavirus COVID-19 reported in Illinois — including the loss of an infant and the state’s largest single-day increase in new cases, Chicago-based McDonald’s is sending out a message of hope to its customers. McDonald’s wants to assure its customers that the QSR is … Continue reading “McDonald’s assures its customers they are here”

3% Conference touts ‘amazing’ 2019 lineup

Authors, CEO’s and former NFL players among speakers scheduled for annual event at Navy Pier   The organization built on a commitment to women is looking for men. The 8th annual 3 Percent Conference — taking place this year on November 7-8 at Navy Pier — explains the gender bias on the front page of … Continue reading “3% Conference touts ‘amazing’ 2019 lineup”

The One Show 2019 announces top global winners

Wieden+Kennedy And Droga5 each win eight Gold Pencils, W+K named 2019 Agency of the Year, “Dream Crazy” for Nike wins Best of Show Wieden+Kennedy Portland and Droga5 New York were top winners before a full house at Cipriani Wall Street in New York on the second night of The One Club for Creativity’s 46th annual … Continue reading “The One Show 2019 announces top global winners”

AICP announces Community Award and Shortlists

Wieden + Kennedy, Apple and MJZ lead Shortlist nominations. Matt Miller, President and CEO of AICP, today announced the first-ever “Community Award,” to be presented during AICP Week in June. The Community Award is an unfiltered way to give the entire industry the ability to voice its opinion on the favorite spot of the year. … Continue reading “AICP announces Community Award and Shortlists”

Havas names ‘powerhouse’ John Norman new CCO

Seasoned ad pro has created renowned work for major brands including Walmart, Nike, Coca-Cola and Gatorade. A celebrated industry veteran who has worked with trendsetting brands such as Walmart, Nike, Coca-Cola and Gatorade, John Norman will now bring his world-class level of advertising to expertise to Havas, Chicago. Yesterday, the agency named Norman Chief Creative … Continue reading “Havas names ‘powerhouse’ John Norman new CCO”

Jaime Robinson settles into AICP Next judging chair

The JOAN Creative co-founder and CCO “represents the next generation of creative leader,” according to AICP President Matt Miller Matt Miller, President and CEO of AICP, announced today that Jaime Robinson, Co-Founder and Chief Creative Officer of JOAN Creative, has been named as the 2019 AICP Next Awards Judging Chair, and will serve as Master … Continue reading “Jaime Robinson settles into AICP Next judging chair”

AICP launches another brilliant celebration of creativity

Following its premiere at MoMA, the Show and Next Awards will tour museums and cultural institutions around the country and abroad   (New York — 14 June 2018) The AICP Show premiered tonight at The Museum of Modern Art (MoMA) in New York City, closing out AICP Week, a celebration of advertising in the motion … Continue reading “AICP launches another brilliant celebration of creativity”

The 2018 AICP Show and Next Awards shortlists released

AICP winners will be announced during AICP Week (New York — 23 April 2018) Matt Miller, President and CEO of AICP, today announced the AICP Awards Shortlists, which are comprised of work entered into the AICP Show and AICP Next Awards.   “Each year’s Shortlists come into being because of the hard work of the … Continue reading “The 2018 AICP Show and Next Awards shortlists released”

Ogilvy & Mather scores 34 finalists for The One Show

Kiwi Portraits Completed earns highest number of finalists among campaignsBBDO New York leads field of agencies with 68 finalistsUS leads among nations with 669   (New York — 16 April 16 2018) BBDO New York leads the world in finalists entries from a single agency office in the 45th annual One Show. The news was … Continue reading “Ogilvy & Mather scores 34 finalists for The One Show”

We Are Unlimited, Energy BBDO among Webby noms

Chicago’s We Are Unlimited, FCB, Onion Labs and Energy BBDO are among the ad agency and post-production companies nominated for this year’s Webby Awards, the International Academy of Digital Arts & Sciences announced today. The Webbys were established in 1996, when most people thought of the web as something Spider-man shot from his wrists. The … Continue reading “We Are Unlimited, Energy BBDO among Webby noms”

Producer Shawe brings her New York chops to Leviathan

When post producer Lauren Shawe returned to Chicago after seven years in New York, Leviathan’s Chad Hutson, recognizing how the quality of her internet, visual effects and post experience would fit in, hired her for a freelance experiential project. 

When that assignment was flawlessly accomplished, Shawe was officially added to Leviathan’s full-time staff of 17 last week.

Not unexpectedly, annual AICP Show/New York dominated by big agencies, production houses

Some 2,000 adfolks gathered Tuesday at the Museum of Modern Art in New York to see the sold-out, hour-long 17th annual AICP Show of the best commercials of the year.

The big agencies and production companies were in the forefront as expected, and once again Chicago agencies and their work were MIA in a commercial showcase.

BBDO proved that New York rules by leading with nine commercials, the biggest number of agency commercials on display.

MIA: Chicago work on AICP’s 2005 best spot reel

An audience of 2,000 adfolk attended the 15th annual AICP Show at the Museum of Modern Art last week to applaud the 82-minute reel of the best commercials of 2005.

Unlike in years past, no Chicago agency, a la perennial winners Leo Burnett and DDB, was among the top honorees, ironically, as Chicago is North America’s second largest advertising market.

Whitehouse Post marks a new chapter with promotions of five key staff

Whitehouse Post announces the promotion of five key employees to partnership roles, and a new Executive Director of Post Production, as they continue to evolve and build for an exciting next chapter of the company.  Editors Heidi Black, Charlie Harvey, and Adam Marshall join the partnership ranks along with Director of New Business Development Joni Williamson … Continue reading “Whitehouse Post marks a new chapter with promotions of five key staff”

Leo Burnett unveils 2021 Cannes Lions Predictions

For more than three decades, Burnetters have hedged their bets on Cannes Lions winners with 90% accuracy! After a supremely challenging 2020 and a year off for the Cannes Festival of Creativity, the industry’s most prestigious global awards show will have its virtual premire from June 21-25, 2021—complete with live-prgramming, on-demand content and more.  To … Continue reading “Leo Burnett unveils 2021 Cannes Lions Predictions”

DDB Chi reportedly reduces staff by 30

The coronavirus COVID-19 pandemic continues to affect ad agencies, causing reductions of staff, salary cuts and furloughs. DDB, Chicago is the latest agency forced to slightly restructure. The agency has reportedly laid off 30 people including global business director for Unilever, Mark Mulhern, and chief people officer, North America Britt Hayes.  Last week, our sister outlet Reel … Continue reading “DDB Chi reportedly reduces staff by 30”

Christmas commercials here, there, and everywhere

Santa Claus is not the only global sensation that gets people during the holidays: Christmas commercials add to the fun. Kids and advertising agencies around the world enthusiastically anticipate the overnight gift-giving binge for weeks leading up to the annual celebration honoring the humble birth of a Jewish carpenter 2,019 years ago. After selectively surveying … Continue reading “Christmas commercials here, there, and everywhere”

UNLTD. to be absorbed by DDB?

Less than a week after McDonald’s announced its new U.S. lead creative agency would be Wieden + Kennedy New York, it seems that the bespoke Omnicom shop, We Are Unlimited will be folded into DDB Chicago. AgencySpy, citing anonymous sources from Business Insider, reports that We Are Unlimited will retain its name, but operate as … Continue reading “UNLTD. to be absorbed by DDB?”

Facebook hires Leo B and other agencies to rebuild rep

Social-networking giant hires Burnett, Wieden, BBDO, Ogilvy and Droga5 to save its tarnished image Face it, after all of its privacy missteps, election interference, hate group accounts and other controversies and just plain boredom, Facebook’s reputation has been going down quicker than a cheesy poof in Cartman’s hands. Now the social-networking giant is trying to … Continue reading “Facebook hires Leo B and other agencies to rebuild rep”

Colin Kaepernick in first ‘Just Do It’ commercial for Nike

Don’t ask if your dreams are crazy, ask if they’re crazy enough   Nike has released its first commercial with former San Francisco 49ers quarterback Colin Kaepernick as its new “Just Do It” spokesman.   This 2-minute spot, titled Dream Crazy from longtime ad agency Wieden and Kennedy is filled with inspirational scenes of young … Continue reading “Colin Kaepernick in first ‘Just Do It’ commercial for Nike”

New faces at Doner LA and Wonderful

Doner LA beefs up McDonald’s team Doner LA announced four senior hires following the recent consolidation of McDonald’s retail and local marketing, where Doner was assigned nearly 1,000 local partners to help bring big-agency strategic and creative firepower down to the co-op and franchisee level. Andrew Lamar joins Doner as a Multicultural Strategist, working across … Continue reading “New faces at Doner LA and Wonderful”

Chance The Rapper, Sandro Miller propel AICP Next Awards

There are certain things you can be sure of when you’re attending an AICP event in LA.

You will see the coolest glasses collection this side of a designer optometrist on Rodeo Drive. You will dance to a DJ spinning old school songs that are so ancient, the sperm and egg that created him had not even connected at the time the song were actually popular. You will see beautiful women killin’ it so hard in their cocktail dresses that they deserve to be ranked by Entertainment Weekly and People’s Red Carpet reporters.

And beards, lots of beards.

Understanding the real world through VR experiences

Empathy is a powerful emotion that advertising often taps into. With the rise of reality experiences — virtual reality, augmented reality, and 360-immersive videos — brands are now finding new ways to create consumer empathy to make their point.

These immersive reality experiences have the ability to place users in someone else’s shoes and connect them to causes in a very real way. Take a look at these examples:

Colonie & Beast editors among top AICE winners

“We did ourselves proud last night,” says Tom Duff, AICE Chicago chapter president, “not only in award-winning but in putting on a great show” – the 15th annual AICE Awards at Navy Pier with an audience of 500.

Chicago had had three top winners out of the Awards’ 33 categories.

Best of Chicago was awarded to Beast’s Angelo Valencia for DigitasLBi spot for Whirlpool.

The Colonie won twice: Brian Sepanik for GrubHub / Tandem, Inc., in the Dialog / Monolog / spoken Word category and Keith Kristinat for 71 Degrees North / Chevy Trucks in the Spec Spot category.

Sedelmaier ascends to place in 2016 Ad Hall of Fame

Director Joe Sedelmaier reigned supreme as an advertising game changer, innovator, provocateur, giving America such ground-breaking commercials as Wendy’s “Where’s the Beef” and Federal Express’ “Fast Talking Man” among his incredible output of more than 30 years.

Major agency losses as 2 big brands move to New York

Last week definitely was not a good week for Chicago advertising, with major accounts moving to New York agencies and leaving the Chicago ad market bereft of $420 million in billings.

Kellogg’s is moving its U.S. Special K brand from Leo Burnett, to JWT New York. Bud Light is leaving Energy BBDO for Wieden + Kennedy New York. 

Burnett, McGarryBowen survive Kraft agency cuts

Kraft Foods Group on Friday announced that it had slashed seven of its 11 agencies in a move to more efficiently consolidate its work, with Chicago-based Leo Burnett and McGarry Bowen among the four survivors.

The other two agencies sticking to the roster are MDC Partners’ Crispin Porter + Bogusky and Toronto-headquartered WPP’s Taxi.

Biggest attendance yet expected at AICP Show

The annual AICP Show, the industry’s giant grand finale party, expects 1,200-1,500 guests when it arrives Thursday, Nov. 20, at the Chicago Cultural Center, the third city on its annual year-end tour of 10 major US advertising markets.

Kansas City is the first stop on itinerary, for the first time, Nov. 6, as the AICP Midwest chapter reaches out to embrace more Midwest advertising markets, according to chapter president, STORY’s Mark Androw.

Can C/K, DDB’s foreign creative approach work?

Does foreign really work in Chicago?  That’s the burning question that is likely to be answered in the not too distant future as we watch how things fare for two high-profile creative leaders in Chicago.

The most recent arrival to whom we refer is Derek Green, the charming 37-year-old ad man now ensconced as the new executive creative director at Cramer-Krasselt/Chicago, an agency that has churned through several top creatives in recent times.

So few ACIP honors for Chicago they’re invisible

CHICAGO AGENCY APPEARANCES on the prestigious AICP Show Reel or agency honors list were virtually non-existent.  The 21st annual AICP Show and the NEXT Awards, was held June 12 at the Museum of Modern Art in New York and attended by a number of local adfolk who apparently weren’t going to Cannes next week.

New Draftfcb clients making up S.C. Johnson loss

The big red notebook was missing.  That was the first thing we noticed — how could we not? — when Draft FCB/Chicago chief creative officer Todd Tilford barreled into the office where we had just settled in to chat with him and DraftFCB co-leader and president Michael Fassnacht.

It took us a second to adjust to that stunning development because the big red book Tilford had in hand during our first meeting last fall was such a prominent detail about the way he presented himself at the time.

Come all ye faithful to the annual AICP Show

With 1,000 guests expected Nov. 18 at the Chicago Cultural Center, the 19th annual AICP Show will again deliver as advertising’s biggest and most anticipated social event of the year.

Digital Kitchen’s Chris Hill, the event producer, says the host committee is “keeping it fairly simple this year. We’re providing a great atmosphere, from furniture to flowers to menu ? but not a lot of entertainment.”

Which really is superfluous when practically everyone knows everyone else, or will get acquainted quickly enough as the evening progresses.

Comma Music honored at AICP MoMa Show

COMMA MUSIC was the only Chicago honoree among the hundreds of bi-coastal commercial companies that swept the 19th annual AICP Show June 8 held annually at New York’s Museum of Modern Art. The winning reel will screen in Chicago Nov. 18 at the annual AICP Show.

Comma was honored in the Musical Arrangement category for its 2-minute music video for Nike/Wieden & Kennedy, featuring basketball stars LaBron James and Kobe Bryant, and rapper Lupe Fiasco.

Lottery prize to New York’s Station Films

New York-based Station Films hit the jackpot when it came up the winner in the three-way bid among exclusively coastal companies for the Illinois Lottery’s two-spot Second Chance comedy package that will shoot in Chicago for two days in mid-June.

Energy BBDO, the agency for the Lottery’s $104 million business, also bid L.A.-based Tool of North America and Hungry Man of New York.

Chicago was the Flyover Zone in this bidding round.

Hugo Awards to honor Backyard Productions

Twenty years ago this fall, Roy Skillicorn, who was at the peak of his career as a top print and motion rep, and his friend, director Blair Stribley, whose young commercial company had recently dissolved, were at Skillicorn’s home talking about the production company they planned to start.

“What should we call it?” they pondered as they sat and sipped lemonade in Skillcorn’s backyard.

And Backyard Productions it was.

Flash forward to April 22, 2009.

“Citizen Kate” gets off the campaign trail to tell her story Tuesday on Ch. 11’s “Chicago Tonight”

“Kate,” one of 78 “reporters” vying for five finalist positions, is the highest rated candidate in the competition, and the only “reporter” who actually has been reporting on presidential candidates ever since Sen. Obama announced his candidacy way back when in January.

Unlike “Kate,” creator Lundin is no novice to the political scene. She has been produced political commercials for many winning candidates for 15 years.

Be prepared?the awards season is upon us

Hard work during fall and winter brings forth the rewards in spring and summer. In full bloom this week are commercials honored by the AICP Show in New York June 14, while Chicago theatre takes a bow with the Joseph Jefferson Citations held June 13.

Alas, none of the AICP show winners came with a Chicago tag. New York and Los Angeles swept ’em all up.

In short, here’s rundown of the companies whose work you’ll see Nov. 17 at the AICP show at the Chicago Historical Society.

Spike Lee’s big Nike shoot here works out of Fletcher’s new production rental offices

First tenant for Fletcher Chicago’s newly introduced production office space turns out to be a biggie. No less than Spike Lee’s 40 Acres and a Mule production company, with the Spikester himself directing a massive Nike/Wieden & Kennedy spot in Chicago this week.

This is the first time since Fletcher moved into its 40,000 sq. ft. Goose Island building five years ago that the equipment rental company has offered production office rentals, a logical extension of its services.

At present there are two rental offices, one 1,000 sq. ft. and the other 600 sq.

REELSCREEN: News & Notes

HOT TICKET. A capacity crowd is expected at Joy Art’s Dec. 15 Christmas party at the 410 Club. “We’ve planned a fun evening for the holidays,” says Joy Art marketing director Roger Corbin. The party kicks off a series of monthly parties to reacquaint agencies to the musical talents of Joy Art composer/ producer Butch Stewart. Uncle Butchie’s Live House band performs with guest artists?plus food, cash, giveaways and a raffle. Fun starts at 5:30 p.m.

Third Wave makes waves encoding 5.1 surround on Super Bowl commercials

These are busy days for Chicago’s resident audio guru Hank Neuberger. Make that Super busy. He and Terry Fryer, his partner in recently formed Third Wave Productions, had an important hand in giving eight Super Bowl spots you’ll see this weekend more impact.

A week later on Feb. 8, some of those commercials will air on the Grammy award show, whose broadcast audio Neuberger has supervised for 15 years. Both shows air on CBS.

A sole Cannes Lion for Chicago

The Lions roar; but not for Chicago. Out of the 81 Lions presented at the International Advertising Festival in Cannes, only DDB made Chicago proud.

DDB brought home a Bronze lion for its Bud “Wedding” campaign.

The Grand Prix went to Ikea’s “Lamp” spot, directed by MJZ’s Spike Jonze for Miami agency Crispin Porter & Bogusky. The other contenders were London’s heavily favored Honda “Cog” spot and “Ear Tennis,” an X-box commercial from Bartle Bogle Hegarty, London.

All told, the U.S. scored 26 trophies, including six Golds.