3+ Celia Williams is coming back to Chicago. Let’s say it again, Celia is coming back to Chicago. It would seem the only way to bring the veteran producer back to the Windy City, would be a really great job. That came in the form a Vice-President of Production and Executive Producer at The Marketing … Continue reading “Celia Williams joins Marketing Arm as VP/EP”
5+ Minority owned New York ad agency HERO Group (aka HERO Collective) filed suit against Omnicom-owned agency DDB in Illinois Northern District Court court this week, alleging DDB “exploited” HERO to win the U.S. Army contract and didn’t pay it for two years of work. Chicago-based Swanson, Martin & Bell and Beverly Hills-based Singh, Singh … Continue reading “Minority New York agency sues DDB over Army account”
0 Like most things in 2020, Halloween will look different this year and State Farm is approaching its advertising in a unique way to meet consumers where they are at. Taking an all-digital approach to align with the virtual nature of the holiday this year, State Farm is debuting a series of Halloween online video … Continue reading “State Farm launches wickedly hilarious Halloween spots”
2+ The Marketing Arm called on The Colonie’s remote-savvy team to provide editing, color grading, and creative services for a recent State Farm spot with a message of encouragement and support for those financially impacted by COVID-19. The two Chicago-based companies collaborated remotely on the :30 spot. Titled New Norm, the broadcast commercial features live-action … Continue reading “Colonie’s remote capabilities tapped for State Farm”
2+ Screenvision Media, a national leader in cinema and premium video advertising, announced State Farm and Kraft Heinz as the sole sponsors of its summer drive-in movie series. Screenvision’s drive-in advertising network spans 200 theaters, the largest in the country. “Drive-in theaters are experiencing a revival, providing movie lovers with both a sense of … Continue reading “State Farm & Kraft Heinz sponsor Drive-in movies”
10+ Jay Thomas, Account Director for Equator Design, joins the 2020 edition of Reel Chicago Black List, an annual celebration of African-American creativity published during Black History Month. The Reel Chicago Black List includes ‘The Chi’ cast member LaDonna Tittle, house music pioneer Vince Lawrence, and filmmaker Rhyan LaMarr. To view the archives, click here. … Continue reading “Jay Thomas, marketing executive”
7+ After meeting Jake, a new face of State Farm who appeared during the company’s Super Bowl pregame spot, consumers might be wondering where the brand is headed next. Now, the wondering is over, and it was hilariously worth the wait. Launching tomorrow, State Farm’s new multi-year campaign, Like a Good Neighbor, re-envisions how the … Continue reading “Sneak peek at State Farm’s new ‘Not the One’ spot”
1+ Football is back, thank god. As a Bears’ fan, I’m not thrilled that the Cheeseheads beat the them 10 – 3 last night during the NFL opener. But at least one Chicago team won last night and that would be DDB Chicago with their goofy new State Farm work that features rival QB’s Aaron … Continue reading “Rodgers, Mahomes talk agents in new State Farm work”
7+ Chicago agency helps insurance company get laughs with Heimlich maneuvering, crosswalk assisting, and whale saving in ‘On The Board’ DDB created a flurry of humorous scenes to help State Farm generate laughs and spread kindness through On The Board, a new commercial highlighting the power of collective good. Tracking a pair of zealous co-workers … Continue reading “DDB celebrates State Farm commitment to doing good”
2+ Ken Jeong and Terry Crews share their ‘Hidden Talents’ in a new campaign about life insurance State Farm’s Hidden Talents campaign — created by DDB and featuring actors Ken Jeong and Terry Crews — launched yesterday. The campaign is inspired by the fact that that State Farm is just as much an expert on … Continue reading “DDB helps State Farm get funny with celebs”
5+ The filmmaker captures pets and owners in a video to support an industry “Pet Rescue Party” at Biagio on Dec. 8 Director Tim Armstrong unleashed a pack of lovable dogs in a video invitation for a December 8 benefit party supporting the Chicagoland Rescue Intervention & Support Program (CRISP), an organization dedicated to helping … Continue reading “Director Tim Armstrong’s work has gone to the dogs”
4+ Contract rumored to be worth $4 billion over next ten years Look alive, maggots… err, Chicago. DDB Chicago has landed the lucrative United States Army as an account. According to Ad Age, the Chicago-based agency will spin off a new dedicated shop much like it did for McDonald’s with We Are Unlimited. Sources say, … Continue reading “Ten-Hut! DDB Chicago lands The Army as an account”
3+ Award-winning shop adds year-round “Always Fleet Farm Season” boast in new campaign for the Midwest retailer Milwaukee-based Laughlin Constable has dropped a whole new lexicon of seasons for client Fleet Farm. The new “Seasons” campaign for the 63-year-old midwest retailer celebrates the idea that Fleet Farm has everything you need for every season … Continue reading “Laughlin Constable launches new Fleet Farm campaign”
6+ Adland agencies moving at the speed of business isn’t justification for creating a sweatshop Many farms in Adland are still fruitful places for creativity to flourish. I hope yours is one of them. Yet too many creative farmers find themselves bound to making drab content, blunting once sharp skills at writing and design … Continue reading “Save the Farms: Adland creativity epidemic”
9+ Dennis Ryan launches new video consulting service From the we’re a fan dept.: Longtime advertising ECD/CCO Dennis Ryan now works directly with clients as a digital video content consultant. “To me, it’s a natural progression to use video as a communication platform. After years of speaking generally to attract as wide an audiences as … Continue reading “Twin City news: Dennis Ryan, Carmichael Lynch, more”
9+ What happens when your she shed goes to smithereens when it’s sauteed by fire … after a lightning strike? That’s the idea behind DDB Chicago’s engaging and humorous new national campaign for State Farm which broke during the season finale of NBC’s This is Us. Titled, “Here to Help _____ Go Right,” the initiative … Continue reading “DDB and “I, Tonya” director help State Farm fill in blanks”
10+ State Farm will have the McDonald’s agency business model with possibly a couple of co-op vendors on the side to go, according to a report in Adweek. Taking a page from the fast food giant’s playbook, the St. Louis-based the country’s largest insurance provider is reportedly in the process of consolidating a majority of … Continue reading “State Farm to consolidate business with Omnicom”
7+ Walgreens and WPP have are moving away from “the Corner of Happy and Healthy” for a new line — “Walgreens. Trusted since 1901.” The previous line was created by GSD&M, whom the pharmacy giant removed as AOR earlier this year. The rebranding effort is most likely in response to the escalating pharmacy wars. CVS … Continue reading “WPP helps rebrand Walgreens pharmacy”
EIGHT CANNES LIONS went to Leo Burnett for its “Van Gogh BnB” campaign that led to the Art Institute’s highest attendance in 15 years with online ticket sales up 250% and $6 million in earned media impressions. The campaign along won six Cannes Lions. The other two Cannes lions were awarded for Burnett’s work for United-Healthcare’s first national campaign.
FCB was the agency choice of Choose Chicago, the city’s tourism arm, to promote the city as a tourist destination throughout the world. Starcom USA will handle media planning.
FCB topped other finalists Leo Burnett and Magnani for the estimated $3 to $4 million account, which doesn’t include the invaluable prestige associated with business.