| Reel Chicago – At the intersection of Chicago Advertising, Entertainment, Media and Production
Reel Chicago is a daily digital magazine that covers the news in Chicago on all aspects of advertising, film, TV, media and production. The content is original, written by industry experts and contributing Op Eds
Congratulations to Highdive for once again landing atop of USA Today’s Admeter. The agency’s two 60-second Super Bowl LV spots for Quicken’s Rocket Mortgage were ranked number one and two. In 2020, Highdive scored the number one spot with Jeep. The spot featured a recreation of the hit romcom, Groundhog Day, and brought back Bill … Continue reading “Chicago agency Highdive soars again in Super Bowl”
Don’t get Super Bowl fatigue just yet. There’s a little bit more to our roundup. Cheetos is the big winner in strategic ad rankings with its “It Wasn’t Me” ad in the 17th consecutive Kellogg School Super Bowl Advertising Review. Other brands that earned top marks include Amazon, Bud Light Seltzer, Doritos, and Indeed. Not all advertisers had … Continue reading “Cheetos wins 2021 Kellogg School Super Bowl Review”
Despite the CBS All-Access crashing right at kick off. Despite a somewhat lame, yet spectacle-laden Half-Time Show thanks to “Should have been nominated for a Grammy” The Weeknd. Despite atrocious ref calling. Super Bowl LV was a historic telecast as we saw the oldest NFL coach Bruce Arians, 68, and the oldest QB Tom Brady, … Continue reading “OKRP Creatives weigh in on Super Bowl ads”
Heading into the Super Bowl, the question on my mind was “How much of 2020 is going to wind up in the 2021 Super Bowl ads?” Mercifully, it wasn’t all that much. Not that there weren’t important issues to talk about, but we leaned so heavily into messaging around the pandemic and social issues this … Continue reading “Laughlin Constable’s John Maxham on Super Bowl ads”
McDonald’s has unveiled its :30-second for the Super Bowl – Thank You for Driving Thru – which will air shortly before kickoff. For years, McDonald’s has heard its customers’ favorite songs blasting in their cars at the Drive Thru. This spot celebrates the musical moments Drive Thrus customers shared with a mashup of some greatest … Continue reading “McDonald’s Super Bowl – Thank You for Driving Thru”
Keeping their effort under wraps, Jeep announced it will debut one commercial during this Sunday’s (February 7, 2021) Big Game telecast. The spot will air in the second half of the game. Last year, the brand along with creative agency partner and Ad Age Small Agency of the Year Highdive, created the unforgettable, Emmy-nominated Groundhog … Continue reading “Jeep to air one spot during Super Bowl”
If you’re as much of a fan of Super Bowl spots as we are you will enjoy seeing the complete list of our coverage right here. We’re making it easy on our readers with one click to all of our coverage on the 2021 Super Bowl. Save the link because we are adding new favorites … Continue reading “Complete list of all our Super Bowl coverage. Enjoy!”
Chicago-based Numerator, a data and tech company serving the market research space, has launched a consumer sentiment study to understand how consumers plan to watch and spend regarding Super Bowl LV. Overall, there will be fewer repeat watchers, fewer gatherings, and less planned spend. Numerator polled 1,500 past Super Bowl viewers, evaluating responses using psychographic … Continue reading “Super Bowl consumer spending down”
Rochester, NY-based Partners + Napier has launched an effort to save Australian wildlife with the help of Superb Owl (@SuperbOwl_Saves), a character named for the search term that is most often mistyped during Super Bowl season. Part-time ad connoisseur, full-time humanitarian, Superb Owl is set to take flight on Twitter during the Big Game to … Continue reading “P+N’s Superb Owl aids Aussie wildlife during Super Bowl”
The term “sucked” could have applied to the parade of mediocre, ho-hum spots that aired during Sunday’s big game. And so ends another Super Bowl season. The build up of anticipated commercials is finally (and mercifully) over until next January. If one were to say Sunday, “Well, that sucked the life out of me,” we … Continue reading “The Best and Worst of Super Bowl LIII commercials”
Female football scholarship winner Antoinette “Toni” Harris redefines what it means to be a hybrid in new RAV4 spot Toyota returns to the 2019 Super Bowl with a spotlight on two game-changers – the all-new 2019 RAV4 HV (RAV4 Hybrid) and powerhouse female football player Antoinette “Toni” Harris. The Super Bowl spot, which will appear … Continue reading “Toyota changes the game in Super Bowl LIII commercial”
Together with Sprinklr, Twitter, and Papa John’s, the 3% Movement encourages fans to track purpose-driven campaigns by using the hashtag #3percentsb In its sixth year of generating real-time feedback to Big Game ads, The 3% Movement is now setting out to capture what that feedback suggests about brand purpose. Using sophisticated data analytics in partnership … Continue reading “3% Movement: brand purpose will win Super Bowl”
“Some may say our new commercial is too hot for TV. We’ll let the audience decide.” Katy Marshall, Springboard The Reel Chicago team was not going to post anymore today, but that was before we came across the Devour Super Bowl spot. The 3-year-old disruptive frozen food brand, which is owned by Chicago- and Pittsburgh-based … Continue reading “Watch Devour’s racy food porn Super Bowl spot”
Chicago agency teams with colorful candy to create the first-ever commercial performed as a live Broadway musical Last year, DDB Chicago and Skittles made Super Bowl noise by making none at all. If you remember, the Mars candy brand created a humungous mysterious campaign around former Friends star David Schwimmer and showed it to one … Continue reading “DDB and Skittles Broadway bound for Super Bowl”
This year, the commercials were the best part of the Super Bowl for everyone who doesn’t live in Boston or Philadelphia. In keeping with the couch potato, post-game, armchair tradition, The Reel Chicago team has assembled a list of our most and least favorite spots. Because nothing says great American tradition quite like laundry detergent, … Continue reading “Reel Chicago’s most & least favorite Super Bowl spots”
There were plenty of eye-popping fireworks during this year’s Super Bowl in terms of both offense on the field and the amount of high-profile celebrity helmed ads. While it was all good for the NFL’s brand, was it good for the brands that spent $5 million for a 30-second spot? It’s an age-old debate albeit … Continue reading “Celebrity Super Bowl ads: what’s in it for your brand?”
Leo Burnett persuaded Kraft to bench the Hollywood celebrities and let real families take the field during this year’s Super Bowl. In a 30-second teaser titled “Calling All Families” posted yesterday, the food company declared that “on Sunday night, Kraft’s commercial is reserved for the people we think are truly great: celebrities.” The comments section … Continue reading “Kraft Super Bowl spot focuses on “real families””
Last week, Mars Wrigley Confectionary brand, Skittles, announced that it would create the most exclusive Super Bowl ad ever, and would only screen it to only one person, and that person happens to be Marcos Menendez a teenager from Canoga Park, California. According to an agency spokeswoman, Menendez is a real teenager, not a paid … Continue reading “Schwimmer pushes Skittles for Super Bowl”
Step aside Audi, there’s a new luxury ride in Marvel films. And it’s the vehicle of Kings. Or one King to be exact – T’Challa from the upcoming Disney/Marvel film, Black Panther. Lexus, which has had a TV relationship with Marvel’s Agents of Shield for the past 5 seasons, has unleashed a 60-second extended digital … Continue reading “Lexus, Black Panther team up for Super Bowl LII”
O’Keefe Reinhard & Paul (OKRP) capitalized on the timeless hilarity of a football-to-the-groin in Who Wouldn’t, a Groupon commercial set to air during the fourth quarter of Super Bowl LII next Sunday. Featuring Girls Trip star Tiffany Haddish, the 30-second spot reinforces Groupon’s commitment to neighborhood businesses by dealing a forceful pigskin rebuke to a … Continue reading “OKRP unveils Tiffany Haddish / Groupon Super Bowl spot”
