Ridley Scott to curate Saatchi’s Cannes Director Showcase

RSA Films recently announced that the director of Alien, The Martian and Gladiator has been tapped to curate this year’s New Directors’ Showcase at the Cannes Lions International Festival of Creativity. Now in its 28th year, the showcase is annually presented by Saatchi & Saatchi at the festival to spotlight emerging directors.   According to … Continue reading “Ridley Scott to curate Saatchi’s Cannes Director Showcase”

Former Saatchi CCO Derek Green joins Cramer-Krasselt

Cramer-Krasselt/Chicago is bringing on board yet another new executive creative director: Native Australian ad man Derek Green, who most recently has been chief creative officer at Saatchi/Switzerland.

Green, who won’t arrive at C-K until August due to various immigration matters that must be dealt with, becomes the Chicago agency’s third top creative in just the past six years.

The position has been a bit of a revolving door ever since Marshall Ross relinquished the post in 2005 and ascended to the role of chief creative officer for the entire, if small, C-K network.

Sandra Alfaro is the latest addition to the DDB Chicago team

DDB North America today announced that Sandra Alfaro has joined DDB Chicago as Head of Business Leadership. Alfaro will oversee leadership and growth for the region’s largest office, reporting directly to DDB Chicago CEO Andrea Diquez. Alfaro’s appointment follows the addition of Milo Chao, who joined as Chief Strategy Officer in September. Diquez said, “We are focused on building … Continue reading “Sandra Alfaro is the latest addition to the DDB Chicago team”

Leo Burnett unveils 2021 Cannes Lions Predictions

For more than three decades, Burnetters have hedged their bets on Cannes Lions winners with 90% accuracy! After a supremely challenging 2020 and a year off for the Cannes Festival of Creativity, the industry’s most prestigious global awards show will have its virtual premire from June 21-25, 2021—complete with live-prgramming, on-demand content and more.  To … Continue reading “Leo Burnett unveils 2021 Cannes Lions Predictions”

One Show: FCB Chicago wins eight Gold Pencils

FCB Chicago received eight One Show Gold Pencils this year.  They include four Golds with FCBX, Lord + Thomas and Current Global, all in Chicago, for the City of Chicago “Boards of Change” (three in Design, one in Digital Craft), three with FCB New York, Lord + Thomas, and Myles Beeson, both in Chicago, for Michelob ULTRA “Contract for Change” in Integrated, … Continue reading “One Show: FCB Chicago wins eight Gold Pencils”

Andrea Diquez named DDB Chicago CEO

DDB North America today announced the addition of a new leader at the helm of their Chicago office. Andrea Diquez joins DDB Chicago as Chief Executive Officer. DDB looks to Diquez’s inspirational leadership to ignite growth for the region’s largest office. “Andrea is bringing an incredible set of skills and experience to DDB Chicago,” says North America CEO Justin Thomas-Copeland. … Continue reading “Andrea Diquez named DDB Chicago CEO”

Matt Kuttan joins ICF Next as partner and ECD

Agency veteran, and Reel Chicago friend, Matt Kuttan just joined ICF Next in Chicago as Partner and Executive Creative Director. After years at Leo Burnett, Saatchi X and Burrell, Matt brings omnichannel and multicultural expertise to this consulting agency best known locally for highly creative PR, social and influencer work. Reel Chicago had a chance … Continue reading “Matt Kuttan joins ICF Next as partner and ECD”

Burrell spot for Toyota Sienna celebrates spontaneity

The adventurous life awaits! “The Sienna Life” campaign, kicking off today, welcomes a refined and versatile minivan featuring bold design, available all-wheel drive, and enhanced fuel efficiency: the all-hybrid and all-new 2021 Toyota Sienna. The fully integrated campaign was developed against Toyota’s long-standing Total Toyota (T2) marketing model, fully considering the transcultural mainstream audiences across … Continue reading “Burrell spot for Toyota Sienna celebrates spontaneity”

ECD Matt Kuttan serves help to restaurants with new app

There are now 22,025 confirmed coronavirus COVID-19 cases and 794 deaths in Illinois. The pandemic has ravaged the economy from local independent movie theaters to Boeing. One of the hardest hit industries has been hospitality, which has been shut down since Governor Pitzker ordered them shut across Illinois on March 15. With over 3 million … Continue reading “ECD Matt Kuttan serves help to restaurants with new app”

Optimus hires award-winning editor David Cea

Leading production and post house Optimus today announced that it has added Editor David Cea to their roster. With 15 years of experience in New York and Chicago, David Cea has worked with some of the most respected names in the industry and he brings to Optimus an impressive portfolio, featuring many award-winning spots. “I’ve … Continue reading “Optimus hires award-winning editor David Cea”

Gross, Pérez succeed Ordóñez at Energy BBDO

Musical creative director chairs continue in Chicago. With Andrés Ordóñez choosing to take the helm at FCB Chicago, Energy BBDO has announced the promotion of Josh Gross and Pedro Pérez from Executive Creative Directors to Co-Chief Creative Officers. The announcement was made by Tonise Paul, President and CEO, Energy BBDO. “For the past five years, … Continue reading “Gross, Pérez succeed Ordóñez at Energy BBDO”

Director Greg Popp swings into Backyard

Former DDB Chicago Senior Vice President brings top-notch comedy and celebrity experience to LA- and Chicago-based production house Greg Popp has joined Backyard Production’s roster, bringing his seasoned comedy and performance skills to a smart, enthusiastic team. Popp and Backyard CMO Roy Skillicorn have had a strong personal and professional relationship for more than twenty-five … Continue reading “Director Greg Popp swings into Backyard”

Copywriter gives self-promotion the ‘Shaft’

Award-winning freelance Copywriter Shelton Scott creates bad, bold and bald” self-promotion social campaign Since I broke into advertising in the early 90’s, the ongoing conversation has always been about breaking through clutter. Every brand asked for it then. Now, they demand it or you’re quickly booted. The idea of getting noticed and making noise becomes … Continue reading “Copywriter gives self-promotion the ‘Shaft’”

Liz Taylor named Chief Creative Officer at Leo Burnett

Former FCB Chief Creative Officer will assume leadership across Publicis Communications North America in new role Award-winning creative leader Liz Taylor will join Leo Burnett Worldwide as chief creative officer. Starting July 8, she will sit at the agency’s Chicago headquarters leading the creative direction of the global agency network. Taylor will work alongside the … Continue reading “Liz Taylor named Chief Creative Officer at Leo Burnett”

Toyota changes the game in Super Bowl LIII commercial

Female football scholarship winner Antoinette “Toni” Harris redefines what it means to be a hybrid in new RAV4 spot Toyota returns to the 2019 Super Bowl with a spotlight on two game-changers – the all-new 2019 RAV4 HV (RAV4 Hybrid) and powerhouse female football player Antoinette “Toni” Harris. The Super Bowl spot, which will appear … Continue reading “Toyota changes the game in Super Bowl LIII commercial”

AICP launches another brilliant celebration of creativity

Following its premiere at MoMA, the Show and Next Awards will tour museums and cultural institutions around the country and abroad   (New York — 14 June 2018) The AICP Show premiered tonight at The Museum of Modern Art (MoMA) in New York City, closing out AICP Week, a celebration of advertising in the motion … Continue reading “AICP launches another brilliant celebration of creativity”

ThinkLA announces 2018 IDEA awards finalists

(Los Angeles — 24 April 2018) ThinkLA has announced the finalists for the 2018 IDEA Awards. For the eighth year, the association celebrates Southern California’s advertising, marketing, and media superstars and pay tribute to Los Angeles as a hotbed of creativity and brand building. Over the past few months, hundreds of submissions were received from … Continue reading “ThinkLA announces 2018 IDEA awards finalists”

The 2018 AICP Show and Next Awards shortlists released

AICP winners will be announced during AICP Week (New York — 23 April 2018) Matt Miller, President and CEO of AICP, today announced the AICP Awards Shortlists, which are comprised of work entered into the AICP Show and AICP Next Awards.   “Each year’s Shortlists come into being because of the hard work of the … Continue reading “The 2018 AICP Show and Next Awards shortlists released”

We Are Unlimited expands and deepens creative team

Omnicom’s dedicated McDonald’s unit, We Are Unlimited, deepened its creative team with the addition of six new hires. Executive Creative Directors Chris Moreira and Mark Schöller left Saatchi & Saatchi New York to work on McDonald’s U.S. account, reporting to Chief Creative Officer Toygar Bazarkaya.     “We are building a new agency model, which … Continue reading “We Are Unlimited expands and deepens creative team”

DDB’s CEO helps launch Times Up / Advertising

DDB Worldwide CEO Wendy Clark is among 180 other female advertising leaders who have launched Time’s Up / Advertising, the advertising and marketing industry answer to the entertainment industry’s Time’s Up movement, which was launched at the end of 2017. Other leaders include Alyson Warshaw, CCO of Laundry Service; Debby Reiner, CEO of Grey New … Continue reading “DDB’s CEO helps launch Times Up / Advertising”

Burrell and the new Toyota Camry ‘Strut’ for pizza

Although the Toyota Camry has traditionally been perceived as a “vanilla” kind of ride, the 2018 model’s bold look inspired a striking multi-channel campaign from several agencies, including Burrell Communications Group.

Titled, Strut, it highlights emotions as consumers become compelled to drive the new Toyota Camry for all the “wrong” reasons.

Chicago shops win Gold, Silver and Bronze Lions

(Cannes, France — 19 June, 2017) Even though McCann New York’s Fearless Girl was the big winner on the first night of the Cannes Lions Festival, Chicago agencies did manage to come home with lions as well. FCB Chicago, BBDO Chicago, DigitasLBI, Leo Burnett, Ogilvy and Mather and Lapiz won lions in the categories of: Glass, Outdoor, PR, Promo & Activation and Print & Publishing. Below, see every Lion won by U.S. agencies on the night.

The Escape Pod hires Jared Creason for new CD role

The Escape Pod has hired Jared Creason in the new position of creative director, from Minneapolis, where he’d been Olson’s creative director, after freelancing in Los Angeles for notable agencies and accounts.

Originally from Newport Beach, Cal., Creason is considered a “hybrid creative,” as he possesses both art director and writer skills. ECD Vinny Warren calls him, “a restless soul with huge creative ambitions. There just aren’t enough Jareds in advertising anymore. We’re very glad to have him.”

Top Pepsico exec Flatley is 2016 Ad Woman of the Year

Top level corporate executive Morgan Flatley, Chief Marketing Officer, PepsiCo Global Nutrition Group and SVP/ Global Grains, was named the 2016 Chicago Advertising Woman of the Year by the Chicago Advertising Federation.

The honor went to an advertising woman “who has provided outstanding leadership and made significant contributions to her company, the advertising community and the development of others,” says Jill Sylvester, CAF board president.

Leo Burnett brings home an armful of Cannes Lions

EIGHT CANNES LIONS went to Leo Burnett for its “Van Gogh BnB” campaign that led to the Art Institute’s highest attendance in 15 years with online ticket sales up 250% and $6 million in earned media impressions. The campaign along won six Cannes Lions. The other two Cannes lions were awarded for Burnett’s work for United-Healthcare’s first national campaign.

2 local agencies in pitch for $160mm Miller Lite biz

Three agencies – two of them here in Chicago – were tapped to compete in a MillerCoors formal review to come up with advertising ideas that will elevate its Miller Lite brand from a lengthy sales slump.

The agency with the most brilliant ideas will win the brand’s $160 million business. The brand will introduce the winning ads in March.

The local agencies are Publicis’ Leo Burnett and Royal Order, a digital agency acquired that Ogilvy, a WPP division, acquired in 2012.  Omnicom’s LA-based TBWA is the third agency in the review.

The Art Directors Club looks like it’s here to stay

REVIVAL OF THE ART DIRECTORS CLUB after a long absence was a smashing success, judging by the creative community that turned out for two events.  Partnering here with Otis Gibson’s GERTRUDE, New York-based The Art Directors Club renewed its presence here with a turnout of 50 of city’s top creative executives at the Oct. 1 inaugural, invitation-only dinner honoring one of the city’s best, Bob Scarpelli, former chairman/CCO of DDB Worldwide.

Merger shouldn’t affect business, vendors speculate

Sunday’s announcement about New York-based Omnicom and Paris-headquartered Publicis Groupe intention to create the world’s largest advertising firm had the global adworld reeling, and quick to respond with many positive, skeptical and probing takes on the seismic news. 

Chicago’s ad/production community is also voicing its thoughts on how the pending gigantic, $35 billion holding company will/won’t affect them. 

Omnicom Publicis Group to be world’s #1 ad firm

DDB and Leo Burnett aren’t rival agencies any more.  They will become sister companies in the merger of their respective parent companies, Omnicom Group and Publicis Groupe, which will create Omnicom Publicis Group, the biggest advertising firm on the planet.

The new global conglomerate, worth $35.1 billion, will have some 5,000 offices operating in more than 100 countries on five continents and employ 130,000 people.

Chris Webb moves here from L.A. as Method’s new EP

Method Studios, coming up on a year in Chicago as part of L.A.-based DeLuxe Entertainment’s finishing trio of Beast editorial, Company 3 and Method, has hired Chris Webb as executive producer. 

Webb, who moved here over the Memorial Day weekend, will work closely with creative director Gil Baron, in building the Chicago office’s continuing expansion.  He had been a permalancer at Method in L.A. for several years prior to his transfer here.

Neumann’s 20 years of capturing destinations

It’s been 20 years since Michael Neumann opened full-service live action, editing and animation house One World Productions out of a single room he rented from another production company on Dayton Street. 

“We now own a beautiful large loft near Chicago Avenue and Halsted with stunning views, multiple balconies, several edit bays and an amazing vibe,” Neumann says.

“The anniversary reminds me that we must be doing something right.  After our projects people often tell us how easy we make things for them.”

Can C/K, DDB’s foreign creative approach work?

Does foreign really work in Chicago?  That’s the burning question that is likely to be answered in the not too distant future as we watch how things fare for two high-profile creative leaders in Chicago.

The most recent arrival to whom we refer is Derek Green, the charming 37-year-old ad man now ensconced as the new executive creative director at Cramer-Krasselt/Chicago, an agency that has churned through several top creatives in recent times.

Burnett’s Farmhouse brings new products to market

LEO BURNETT’S NEW FARMHOUSE innovation and new venture center was named in honor of the agency founder’s Lake Zurich farmhouse that served as a senior management retreat in the 1960s. 

Today’s Burnett’s entrepreneurial Farmhouse mission is to conceive, develop and bring new products to market from the get-go and give tired products a new life.  It’s also described as a “do-tank” and not as a “think tank.”

Draftfcb’s dilemma should also concern other agencies

How many hits can we take?  Year after year, for more than a decade, Chicago’s ad industry has suffered body blow after body blow — leaving most to wonder how long this business could survive such a pummeling.

Well, the good news is there still is an ad industry in Chicago.  And it still has signs of life.  But the bad news is the bad news obviously is not over. Not by a long shot. 

MillerCoors cuts Draftfcb in favor of WPP consortium

The news couldn’t have been more devastating. At 10:30 Tuesday morning DraftFCB/Chicago president Michael Fassnacht picked up his phone and discovered MillerCoors chief marketing officer Andy England was on the line. Without wasting time, England delivered the long-rumored bombshell.

Only it was worse than expected.

England told Fassnacht MillerCoors was pulling all its business — every single bit — out of DraftFCB and redistributing it across a couple of entities.

Doubtful JCP’s new approach connects with audience

So all you advertising-savvy readers.   We’re now taking bets.  How long do you think J.C. Penney — oh excuse us, JCP — will stick with this absurdity that is the department store chain’s new ad campaign from Brandadvisors/San Francisco.  The shop is one of several now on the JCP agency roster.

We were flabbergasted when details about JCP’s new logo (a modernist monstrosity if ever there were one), the new company positioning and the first bits of a new ad campaign surfaced several weeks ago.

New Euro RSCG book shares ‘transformational’ big ideas

Who doesn’t love a big idea?  It’s always been all the buzz in the advertising industry, even if really big ideas have been in terribly short supply in recent years.

That hasn’t stopped several books from being published on the topic of the big idea and on the way ad agencies — when they’re smart and lucky — use big ideas to boost a brand’s status in the world.

Filmworkers gains new services with Giannini Creative

Giannini Creative has pooled its resources with Filmworkers Club, giving agencies the convenience of working with a single creative partner across multiple media platforms.

The company has a full-time staff of 10 of the top advertising artists in the country and specializes in creative retouching, CGI for print, character development, animation, illustration and pre-media. 

Miller Lite taps DraftFCB for $100 million account

Any substantial, new advertising account that lands in Chicago these days is a reason for rejoicing and DraftFCB’s winning MillerCoors’ Miller Lite was reason to break out the, well, Miller Lite and celebrate.

Its reported billings of more than $100 million are a good start in making up for the heavy hits the Chicago ad business has taken in the past three years.

The MillerCoors’ account moved over after two years at Bartle Bogle Hegarty, New York. BBH and DraftFCB had been competing for assignments on the brand since late last year.

Not unexpectedly, annual AICP Show/New York dominated by big agencies, production houses

Some 2,000 adfolks gathered Tuesday at the Museum of Modern Art in New York to see the sold-out, hour-long 17th annual AICP Show of the best commercials of the year.

The big agencies and production companies were in the forefront as expected, and once again Chicago agencies and their work were MIA in a commercial showcase.

BBDO proved that New York rules by leading with nine commercials, the biggest number of agency commercials on display.

With one partner heading in a new direction, I-Cubed ends 10-year businss

After a decade-long business partnership, I-Cubed editor/effects artist Arturo Cubacub and engineer Mark Adler are splitting up and going their separate ways probably around May 1.

While each will offer different types of services, they will continue to share a variation of the I-Cubed name for the time being.

Arturo plans to open full-service I-Cubed Productions in 4,000-sq. ft. of undisclosed new space that will have a stage and sweep. Currently in lease negotiations, his anticipated start date in the new location is May 1.

Christmas feature films here next month

SANTA CLAUS IS COMING TO TOWN in the person of Paul Giamatti when the Vince Vaughn starrer “Fred Claus” starts shooting here Jan. 7 for a full month.

Vaughn plays Santa’s bitter older brother, and the movie also stars Kathy Bates, John Michael Higgins, Ludacris, Miranda Richardson, Kevin Spacey and Rachel Weisz. Director is David Dobkin (“Wedding Crashers”).

A production office has been operating out of Chicago Studio City for two months where sets are being built in all three stages for a full month of filming.

THE REEL THING: News & Notes

CREATIVES AFTER 5. “Family Forensic” is a new A&E series created and produced by Glenn Marrichi, president/CEO of The Marketing Identity, an advertising strategic consulting agency. In the series, a family’s belongings are examined by psychologists and investors to discover secrets of the past.

There’s word that NBC might turn Steffan Postaer’s first published novel, “The Last Generation,” into a TV series. Postaer is Euro RSCG’s top creative.

Chicago Creative Club sets July 29 entry deadline

Top agency creatives from around the U.S. will judge the the Chicago Creative Club/Chicago Ad Federation’s third annual competition honoring the area’s best advertising and design work. The awards ceremony will be held Sept. 29 at the Auditorium Theatre. Entry deadline is July 29.

“The CCC’s mission is to honor and uphold the highest standards for creativity in Chicago, for all outsiders to envy,” said Marlena Peleo-Lazar, McDonald’s top creative, a CCC founding member and CAF board member.

THE REEL THING: News & Notes

A NEW AD AGENCY called Houlihan Madison Most has been formed by Kevin Houlihan and Brad Most, for many years with the Chicago Creative Partnership. While HMM is clientless at the moment, it will compete for the former CCP Blue Cross account. Houlihan had been CCP president and chief creative officer; Most was head of client services. The Madison in their name is a nod to New York’s ad street.

Calabash changes hands in a five-year buyout by longtime animation staffers

After 20 years in business as one of the nation’s most successful spot animation houses, owners Monica and Ed Newman have sold Calabash on a five-year buyout to two long-term employees.

New owners as of Sept. 1 are Wayne Brejcha, 40, chairman/secretary, and Sean Henry, 30, animation director/computer guru. They have been on the Calabash staff for 14 and 12 years, respectively, and consider themselves equal partners.

REELSCREEN: News & Notes – 6/24/04

MOVIEMAKING AT THE MUSEUM. A tremendous amount of work went into “Action: An Adventure in Moviemaking,” the exhibit at the The Museum of Science & Industry. Presented by BankOne, the exhibit goes through the gamut of filmmaking, and includes such fun stuff as more than 100 artifacts including costumes from “X2: X-Men United” and the MagLev car from “Minority Report.” There’s a “Meet the Filmmakers” section Friday through Sunday from 10 a.m.

Chicago team pitches wage tax credit incentive to Madison Avenue producers

A whirlwind two-and-a-half day visit to New York ad agencies to promote commercial production in Chicago was “an unqualified success,” said AICP Midwest president Mark Egmon.

The Story Companies’ Mark Androw, national AICP chairman, the Illinois Film Office’s diversity officer Joyce Davis and Egmon made the trip last week. It was motivated by the local AICP’s feeling that getting the word about the wage tax incentive to commercial producers would help encourage new business, Egmon said.

L.A. company opens Chicago office
in response to DDB

When DDB’s Grant Hill announced the agency’s commitment to keep its estimated $10 million-plus postproduction business in Chicago, he said the agency would not discourage companies in other production markets from opening branches in Chicago.

The first company to respond is Santa Monica’s V12 – not a post house, but a full-service production company in Santa Monica.