New Normal: October, in their new production landscape

2+ Editor’s Note: The world changed right before our very eyes. We now work, live, exercise and entertain ourselves in our homes. This is the new normal. In this new on-going series, we check in on ad agencies, production companies, post-houses, and anyone else who wants to talk about their personal experiences during this coronavirus COVID-19 pandemic. … Continue reading “New Normal: October, in their new production landscape”

New Normal: Cinespace more than just a studio

4+ Editor’s Note: The world changed right before our very eyes. We now work, live, exercise and entertain ourselves in our homes. This is the new normal. In this new on-going series, we check in on ad agencies, production companies, post-houses, and anyone else who wants to talk about their personal experiences during this coronavirus COVID-19 pandemic. … Continue reading “New Normal: Cinespace more than just a studio”

New Normal: multitasking at The Colonie

7+ Editor’s Note: The world changed right before our very eyes. We now work, live, exercise and entertain ourselves in our homes. This is the new normal. In this new on-going series, we check in on ad agencies, production companies, post-houses, and anyone else who wants to talk about their personal experiences during this coronavirus COVID-19 pandemic. … Continue reading “New Normal: multitasking at The Colonie”

New Normal: 11 Dollar Bill at home until Mayor says OK

3+ Editor’s Note: The world changed right before our very eyes. We now work, live, exercise and entertain ourselves in our homes. This is the new normal. In this new on-going series, we check in on ad agencies, production companies, post-houses, and anyone else who wants to talk about their personal experiences during this coronavirus COVID-19 pandemic. … Continue reading “New Normal: 11 Dollar Bill at home until Mayor says OK”

New Normal: Bottle Rocket Media finds unexpected perks

5+ Editor’s Note: The world changed right before our very eyes. We now work, live, exercise and entertain ourselves in our homes. This is the new normal. In this new on-going series, we check in on ad agencies, production companies, post-houses, and anyone else who wants to talk about their personal experiences during this coronavirus COVID-19 pandemic. … Continue reading “New Normal: Bottle Rocket Media finds unexpected perks”

New Normal: staying at home with STORY

5+ Editor’s Note: The world changed right before our very eyes. We now work, live, exercise and entertain ourselves in our homes. This is the new normal. In this new on-going series, we check in on ad agencies, production companies, post-houses, and anyone else who wants to talk about their personal experiences during this coronavirus COVID-19 pandemic. … Continue reading “New Normal: staying at home with STORY”

The New Normal – Sarofsky Studios

6+ Editor’s Note: The world changed right before our very eyes. In a span of three weeks, movie theaters closed. Restaurants went to delivery or take-out only. Non-essential businesses shut down. States ordered individuals to stay home. Unemployment has skyrocketed. Wall Street is shook. Disneyland and Disneyworld closed indefinitely. We now work, live, exercise and … Continue reading “The New Normal – Sarofsky Studios”

The New Normal – DIY Your Own Home Recording Studio

10+ Dave Kresl has worked as a recording engineer in the Chicago advertising community for over twenty years. Through the recording and mixing of thousands of spots for television radio and internet, he can help you with the process of preparing great sounding auditions! We have entered a new reality. There has been a change … Continue reading “The New Normal – DIY Your Own Home Recording Studio”

New photos from One Chicago’s Premiere Night

2+ Next week, TV’s highest rated night of drama returns to WMAQ NBC-5. Filming on One Chicago Night, which includes Chicago Med, Chicago Fire and Chicago P.D. has been underway at Cinespace Studios for approximately a month and a half now. With premieres scheduled for next Wednesday, November 11, NBC has provided Reel Chicago with … Continue reading “New photos from One Chicago’s Premiere Night”

NoiseFloor has a new home in River North

3+ NoiseFloor has new digs. They are up and running in their new River North space and they couldn’t be more excited. After calling their studio space located at 308 W. Erie home for 10 years, NoiseFloor, the full service audio facility has moved to a new space in the River North neighborhood at 320 … Continue reading “NoiseFloor has a new home in River North”

Uncle Ben’s stays close in new work from Energy BBDO

3+ As we’re all experiencing, finding ways to stay close and connected are more important now than ever, though it looks a lot different today.  Uncle Ben’s has long stood for the importance of bringing people together through food – the meaningful moments that come from cooking and the lasting impact of enjoying mealtimes together.  The brand … Continue reading “Uncle Ben’s stays close in new work from Energy BBDO”

Light Modifiers launches new rental division

5+ Experienced film pros offer a storehouse of gear and expertise just four blocks away from Chicago’s Cinespace Studios Light Modifiers Chicago has been providing exceptional and friendly lighting and grip services in the Midwest filmmaking community for over four years. Combining a substantial inventory of gear and professional expertise, the company created an amazing … Continue reading “Light Modifiers launches new rental division”

Odd Machine’s “funny, surreal” vid for new Tweedy tune

3+ “The video really reflects Jeff’s unique sense of humor.” Odd Machine Director Seth Henrikson   Chicago production and post company Odd Machine captured two separate versions of musician Jeff Tweedy, often in the same frame, for the official video of “Some Birds,” a single from Tweedy’s first solo album, Warm, due out on November … Continue reading “Odd Machine’s “funny, surreal” vid for new Tweedy tune”

Credle, Favat & Cartwright in new AICP short

8+ Add acting to the illustrious resumes of FCB’s Global Chief Creative Officer Susan Credle, Deutsch North American Chief Creative Officer Pete Favat and 72andSunny’s Executive Creative Director Keith Cartwright. The three appear in director Brian Billow’s (of O Positive) new AICP short film created to generate excitement for this year’s touring awards show. In … Continue reading “Credle, Favat & Cartwright in new AICP short”

Chrissy Teigen leads new McD’s dollar menu campaign

8+ Reel Chicago is loving the new McDonald’s work. Chrissy Teigen toplines a hilarious new national introduction of McDonald’s new $1 $2 $3 Menu led by AOR We Are Unlimited in close partnership with retail agency The Marketing Store, PR agency Golin, packaging and logo agency Boxer and multicultural agencies Burrell, Alma and IW Agency. … Continue reading “Chrissy Teigen leads new McD’s dollar menu campaign”

Easy Abby, Seed, Give a Shirt, DDB in the news

6+ Viral Chicago series Easy Abby returns for season two Easy Abby, the “Lesbian RomCom Series” that scored more than 30 million views with thirteen episodes in its first season, returns Dec. 15 on Revry, “the world’s first LGBTQ+ digital streaming platform.” Created, written, and directed by Chicago filmmaker Wendy Jo Carlton, Easy Abby chronicles … Continue reading “Easy Abby, Seed, Give a Shirt, DDB in the news”

Wrestler John Cena stars in new Hefty spots by Havas Chicago

John Cena is not a great actor. I can safely say that since, well, he is nowhere around and I’m in the confines of my apartment!

That said, the wrestler-turned-TV-star-turned Hefty spokesman sure is likable.

And it’s his “Dwayne Johnson” likability that bodyslams any other spots this week and places these new Hefty trash bag spots, from Havas Chicago, into RAW.

Not WWE RAW. Reel Chicago RAW!

Burrell “flips the script” on new campaign for Toyota

Face it, when you can point to the classic One Show Books as the reason you got into advertising, you can pretty much predict what’s going to happen in most spots.

If I haven’t just fast-forwarded by and actually stop to look, most of the time out of sheer horror, I can usually predict what line the person in the spot is going to say next.

Don’t worry advertising, I can do this for movies as well.

AICP’s new NDA protects members in bidding process

The AICP has updated its Mutual Non-Disclosure Agreement (NDA) following a Department of Justice (DOJ) investigation into production and postproduction bidding practices to determine if ad agencies have been unfairly directing business to their in-house production/post departments over outside vendors.

The NDA, issued to AICP member companies, recommended that they use it (or a similarly worded document) before submitting bids to any agencies and/or cost consultants on behalf of marketers, according to New York-based Shoot.