For the second consecutive year, Google Pixel emerged as the standout winner in the strategic advertising rankings, as revealed by Evanston-based Kellogg School of Management’s 20th Annual Super Bowl Advertising
Kellogg Company announced plans to separate its North American cereal and plant-based foods businesses into three independent public companies, each better positioned to unlock their full standalone potential. The three
Uber Eats is a big winner in strategic ad rankings with their spot featuring Jennifer Coolidge, Trevor Noah, Gwyneth Paltrow and Nick Braun in the 18th consecutive Kellogg School Super Bowl Advertising Review. Other brands
Don’t get Super Bowl fatigue just yet. There’s a little bit more to our roundup. Cheetos is the big winner in strategic ad rankings with its “It Wasn’t Me” ad
With social distancing the norm for many of us, life feels really different right now, but one thing remains constant: breakfast. As COVID-19 changes much about our days, Kellogg’s and
NEWS AT THE TOP. Creative veteran Nancy Hannon has returned to Leo Burnett as EVP/ECD to oversee creative for
Hundreds of hours and seemingly thousands of television commercials later, the 2012 London Summer Olympics are now winding down. As psyched as we were to experience both the Games and
BIG MOUTH TALENT’S Kelly McLaughlin is still beaming with pride over her exclusive, Brad Norman, who won a nationwide search by Kellogg’s for a character to perform a public event
In the new Kellogg’s Frosted Flakes commercial from Leo Burnett promoting posters with sports figures, Radar went on location to film kids trying harder to do their best at sports.
Scooby Doo promos created by Radar’s live action and CGI magic, a boy at breakfast pulls off a mask from a box to reveal Scooby Doo
Leo Burnett Chicago is welcoming a new CEO to its ranks, with Kate Jeffers set to take on the role effective May 15. Jeffers, currently serving as president and partner
Editor’s Note: Welcome to REEL WOMEN, our annual tribute to dynamic women in creative industries. As we Celebrate Women’s History Month throughout the month of March, let us introduce you to some very
Chicago-born Kanye West “Ye” made a unique impact during the Super Bowl by airing a homemade commercial to promote his new merchandising campaign. Despite the absence of a high budget,
Following a months-long search by the Independent Film Alliance (IFA) Chicago to fill the executive director position after co-founder Angie Gafney stepped down from the position, the IFA has named
Leo Burnett has announced the appointment of Samantha Cescau as its new Head of Strategy. Samantha will be based at the agency’s Chicago headquarters and will report to Gareth Goodall,
How did we miss this? July 14th was National Nude Day in the United States and Bear Naked Granola, in collaboration with Leo Burnett Chicago and Gaia GPS from Outside,
Tillamook County Creamery Association (TCCA), the fast-growing farmer-owned dairy co-op, has announced its selection of Leo Burnett, leading advertising agency within Publicis Groupe, as its lead creative agency, following a rigorous and highly competitive
Leo Burnett Chicago welcomes a new creative leader, Mariana O’Kelly, who joins the agency as Executive Vice President/Executive Creative Director. O’Kelly will be based in the agency’s Chicago headquarters and will
The Distillery Project (TDP) has hired Creative Director Vanessa Fortier. A creative leader with a proven ability to build major brands through the power of 360 cross-channel ideas, Fortier has received
Leo Burnett Chicago, award-winning advertising agency within Publicis Groupe, was named lead creative agency for Kellogg-owned natural cereal brand, Kashi. In a time where consumers’ eating habits have shifted from convenient to
