In order to combat Miami’s frequent extreme heat waves, Coors Light debuted Chillboards, a new experiential eco-and social-conscious campaign directed by HELO’s Set Free Richardson via DDB. Helping communities keep cool and lower utility bills, Coors Light installed billboards with minimalist ad messaging on the roofs of 96 apartment buildings in Miami. The Chillboards feature white … Continue reading “Coors Light beats the heat with Chillboards energy-efficient campaign”
After a recent earnings report the Chicago based Molson Coors company has done some number-crunching and axing of some of our favorite economy beers. Miller High Life Light, and Icehouse Edge join a total of 11 national and regional brands about to be retired. According to the Molson Coors blog post, CEO Gavin Hattersley said, … Continue reading “11 beers from Molson Coors have been retired. Is yours on the list?”
After many long months of limited capacity and necessary restrictions, we are ready to return to all the places and things we love about our hometown of Chicago. To celebrate the move to Phase 5 this weekend, join Coors Light and Arc Worldwide this Saturday, June 12 to celebrate “Chill Day” across Chicago’s unique neighborhoods and the greater metropolitan … Continue reading “Coors celebrates reopening with Chicago Chill Day”
During the Super Bowl, commercial breaks are notoriously swamped with beer advertisements. A certain, other beer brand seemingly controls the ad space – so much so that Coors is legally locked out from playing on TV screens nationwide during the Big Game. However, AB has announced it is sitting out Super Bowl LV this year. … Continue reading “Coors Light, Seltzer Big Game ad runs in dreams”
In a holiday season when nothing feels typical, Coors Light is introducing a festive tradition just for grownups – because, let’s be honest, adults deserve to enjoy the holiday season, too. Meet Beerman, a perfectly imperfect drinking buddy designed to keep your beers cold and your spirits up. In fact, Beerman is the holiday hero … Continue reading “Snowman transforms into Beerman for Coors Light”
In its 14th year empowering Latino leaders, Coors Light is proud to announce Richard Montez as its 2020 Líder of the Year. Since 2006, the program has highlighted, honored and rewarded Latinos across the United States who are committed to helping their communities thrive. This national recognition, decided by an online public voting competition, includes a $25,000 grant from Coors Light for … Continue reading “Coors Light announces 2020 Líder of the Year”
We’re months into this “new normal” filled with endless video meetings and virtual happy hours – and the novelty has long worn off. That’s why, beginning today, Coors Light is giving drinkers across the country a chance to win a trip to the IRL versions of the travel destinations they’ve been staring at on their … Continue reading “Coors Light will send you to your video chat background”
Tired of Zooming? Sick of looking at a Brady Bunch-inspired screen and pretending you’re interested? Coors Light feels you. And now the beer and Leo Burnett want to give you a moment to themselves. Introducing the Coors Light Clone Machine. Now your team can create digital dopplegangers and loop a video of themselves to play during … Continue reading “Videoconference and chill with Coors Light”
Nation’s second-largest brewer intends to diversify, accelerate, and reduce expenses by moving to The Windy City Intending to reduce expenses by $150 million, brewer Molson Coors announced last week that it will move its headquarters from Denver to Chicago, according to the Chicago Tribune. The relocation is prompted in part by an industry-wide 5% decline … Continue reading “Molson Coors moving HQ to Chicago”
The Chicago shop will guide several agencies in a campaign to help the brewery “bring drinkers back to beer” MillerCoors this week tapped Leo Burnett to help reinforce the brand direction and overarching marketing campaigns for its Coors Light account. The account, which was previously handled by 72andSunny, went into review this past March. The … Continue reading “Burnett named lead agency for Coors Light”
The new line of 120-calorie sparkling cocktails from MillerCoors, began hitting shelves this week This week MillerCoors introduces a new sparkling cocktail beverage to market called “Cape Line”—a delicious full-flavored beverage that is low in calories and has zero artificial additives. The 120-calorie cocktails, which aim to appeal to consumers who seek bold flavors with … Continue reading “MillerCoors & Energy BBDO sparkle with new drink”
The former Kraft Heinz Senior Vice President inherits a portfolio of brands from the nation’s second-largest brewer MillerCoors has named Kraft Heinz executive Michelle St. Jacques as its new chief marketing officer, the first woman to ever hold the role. St. Jacques was most recently senior vice president and global head of brands and capabilities … Continue reading “MillerCoors taps Michelle St. Jacques as new CMO”
Seed Media Arts director Jason Lindsey recently shot a series of MillerCoors short films to celebrate people who know what honesty and hard work is all about.
Created by Jacobson/Rost, the six mini-documentaries achieve heartwarming levels of charm from the get-go.
“They wanted stories from people who are committed to quality in the same way that MillerCoors is,” Lindsey explains.
Adweek reports that Chicago-based Arc Worldwide, the shopper marketing division of Leo Burnett Group, has announced plans to expand its presence by opening new offices in New York and Northwest Arkansas and adding new names to its leadership team.
According to the article, this expansion as an attempt to make the most of recent new business wins and to promote the network’s newly unveiled positioning, “Irresistible Commerce.”
WHILE MEKANISM AGENCY has been quietly in Chicago for several months to support its MillerCoors brands and Jim Beam US accounts on an up close and personal basis, the official announcement of its presence here was just made.
The office is located in the West Loop and has a staff of 25. It is led by directors of Brand Management Rick Thornhill and Caroline Moncure. Thornhill joined the Chicago shop after it won MillerCoors last summer. Moncure had been working at Mekanism, New York since 2011.
The big news that rocked Michigan Avenue Friday was also bad news for Chicago advertising. Cavalry, the three-year old agency dedicated solely to Coors advertising was routed by the brewery’s new top brass, chief marketing officer David Kroll.
Commonground tapped Chuck Bein’s See Music to produce the soundtrack for the agency’s glacially cold introduction of Coors Light Special Edition aluminum pint bottle, in a 15-second spot titled, “Crevice.”
Beer advertising needed a jolt. And Jim Larmon, the chief creative officer at Cavalry/Chicago, has delivered a big one.
With the unveiling on Sunday of the new agency’s first work for Coors Light, Larmon and Cavalry have demonstrated quite clearly that all a shop really needs to do superlative work is a concept that’s fresh and exciting and the talent on board to execute it to perfection.
The beer business has been in the headlines with the recent switch of MillerCoors’ Coors Light and Coors banquet brands departing Draftfcb for new Cavalry agency; DDB’s loss of Bud Light to McgarryBowen and a short time late its subsequent loss of the account.
So it comes as a happy coincidence that the 55th Advertising Woman of the Year is MillerCoors’ Jackie Woodward, VP/media & marketing services, cited as “a woman in the advertising profession who has provided outstanding leadership.”
So. Here we go. We’re now barely 12 weeks into the new adventure in beer advertising that is the Chicago-based Cavalry agency. We don’t want to overstate the matter, but to a large degree, the immediate fate of American beer advertising may rest in the hands of two gentlemen entrusted with the formidable task of determining how the Coors Light and Coors Banquet beer brands will be marketed in the months — and perhaps years — to come.
The news couldn’t have been more devastating. At 10:30 Tuesday morning DraftFCB/Chicago president Michael Fassnacht picked up his phone and discovered MillerCoors chief marketing officer Andy England was on the line. Without wasting time, England delivered the long-rumored bombshell.
Only it was worse than expected.
England told Fassnacht MillerCoors was pulling all its business — every single bit — out of DraftFCB and redistributing it across a couple of entities.
The Chicago advertising community was dealt a heartbreaking blow this morning upon learning beloved advertising staple, Steve Brodwolf, had died. He was 68. The multi-talented art director, turned photographer and painter, was discovered by his daughter, Sarah, Sunday morning at his residence 1400 N State Pkwy. No cause of death has been released yet. The … Continue reading “Advertising icon Steve Brodwolf passes at 68”
Restaurant chain Applebee’s has won the Grand Effie at the 2022 Effie Awards U.S. Gala for its “Fancy Like” Applebee’s campaign. The campaign from Applebee’s and Grey New York, with contributing agencies Initiative Media, Current Global, Townhouse, and Barkley, saw Applebee’s partner with country star Walker Hayes and his hit ‘Fancy Like,’ that talks about … Continue reading “DDB, Leo Burnett, Burrell among winners at the 2022 Effie Awards”
Leo Burnett Chicago has appointed Ashley Geisheker to Head of Production. In this role, Geisheker will lead all aspects of the creative agency’s production capabilities, with a focus on growing a pipeline of multi-faceted makers and pushing the boundaries outside of traditional creative production; underscoring Leo Burnett’s reputation of delivering world-class creative solutions that help … Continue reading “Leo Burnett names Ashley Geisheker to EVP, Head of Production”
DDB North America announces that Reynolds Consumer Products, including Reynolds Wrap, Reynolds Kitchens, Hefty Storage, and Hefty Waste, selected DDB Chicago as its creative agency of record after a competitive review. This is the second win for DDB Chicago this year, following the addition of the Orkin Pest Control business last month, and a result … Continue reading “Reynolds Consumer Products chooses DDB Chicago as Agency of Record”
DDB North America announced that Orkin has selected DDB Chicago as its strategic business and creative agency of record, following a competitive review. The partnership with Orkin is the latest addition to the agency’s roster of iconic household name brands, which includes Molson Coors, McDonald’s, Mars, Jiffy Lube, and State Farm, among others. This is the … Continue reading “Orkin Selects DDB Chicago as Strategic Business and Creative Partner”
So, here we are at the end of another year. In 2021, we experienced more freedom from the pandemic during the spring and summer as cases lowered, but here we are, back in a kind of partial quarantine as the omicron variant spreads. While many businesses asked their teams to return to the office, advertising … Continue reading “The Best of Chicago Advertising in 2021”
DDB North America has announced the appointment of Rodrigo Jatene to Chief Creative Officer, DDB Chicago to lead creative vision, culture, and product at the region’s largest office. Jatene will partner with CEO Andrea Diquez and the Chicago leadership team, including newly appointed Chief Strategy Officer Milo Chao and Sandra Alfaro, Head of Business Leadership to create Unexpected Works for clients including Molson Coors, Mars, McDonald’s, and … Continue reading “Rodrigo Jatene joins DDB Chicago as Chief Creative Officer”
Miller Lite and Equality Federation are announcing the “Open & Proud” program, an initiative that aims to create safe, inclusive spaces at bars for the LGBTQ community. The program includes the development and implementation of inclusivity training materials for bar owners and employees at the 55,000 bars and nightclubs where Miller Lite is sold. These … Continue reading “Miller Lite creates Open & Proud safe spaces for LGBTQ”
FCB Chicago received eight One Show Gold Pencils this year. They include four Golds with FCBX, Lord + Thomas and Current Global, all in Chicago, for the City of Chicago “Boards of Change” (three in Design, one in Digital Craft), three with FCB New York, Lord + Thomas, and Myles Beeson, both in Chicago, for Michelob ULTRA “Contract for Change” in Integrated, … Continue reading “One Show: FCB Chicago wins eight Gold Pencils”
Havas Chicago has announced the appointment of Myra Nussbaum as chief creative officer – the first female CCO in Havas’ North American network. Nussbaum brings more than 15 years’ experience making work that moves at the speed of culture based in the philosophy that creating a strong, simple message has the power to break through … Continue reading “Havas Chicago appoints Myra Nussbaum first female CCO”
AbelsonTaylor, one of the world’s premier health and wellness advertising agencies, has hired veteran insights and market research expert Mike Czuba as vice president of insights innovation. In this newly created position, Czuba will focus on elevating AbelsonTaylor’s capabilities in cultivating meaningful and actionable strategic insights through innovative market research and development methodologies. He will … Continue reading “AbelsonTaylor hires Mike Czuba as VP in new position”
Agency veteran, and Reel Chicago friend, Matt Kuttan just joined ICF Next in Chicago as Partner and Executive Creative Director. After years at Leo Burnett, Saatchi X and Burrell, Matt brings omnichannel and multicultural expertise to this consulting agency best known locally for highly creative PR, social and influencer work. Reel Chicago had a chance … Continue reading “Matt Kuttan joins ICF Next as partner and ECD”
The Andy Awards announced their winners on April 12 and Leo Burnett, DDB Chicago and FCB Chicago represented the windy city for their work on Kraft Heinz Country Time, Miller Lite and Coors Light respectively. Burnett The Chicago office took home an Idea Andy for their work on Country Time Lemonade’s Littlest Bailout. , which … Continue reading “Burnett, DDB, FCB represent Chicago at Andy Awards”
OKRP is hosting a virtual Spring Forward Happy Hour on Friday March 12th beginning at 4pm EST on DJ Trauma’s Twitch channel. The idea is part of a formal initiative by the agency to change Daylight Savings time into a Friday celebration, giving everyone the opportunity to lose an hour of work instead of an … Continue reading “Join the Spring Forward Happy Hour hosted by OKRP”
Sooooo, you’re bumming from a crappy Feb 14, don’t despair. Screw a heart-shaped box of chocolates. Feb 15. marks the day that McDonald’s brings back Shamrock Shake Season to make you feel like spring has sprung. Kinda nice too, given the cold hitting Chicago right now. Shamrock fans, can join the Golden Arches in … Continue reading “McDonald’s shakes things up with the Shamrock Season”
Chicago-based Numerator, a data and tech company serving the market research space, has launched a consumer sentiment study to understand how consumers plan to watch and spend regarding Super Bowl LV. Overall, there will be fewer repeat watchers, fewer gatherings, and less planned spend. Numerator polled 1,500 past Super Bowl viewers, evaluating responses using psychographic … Continue reading “Super Bowl consumer spending down”
O’Keefe Reinhard & Paul is adding a level to its creative leadership with the promotion of Aubrey Walker to the new role of Executive Creative Director. He assumes leadership of the agency’s creative department from Laura Fegley who left the agency this summer. Walker has led the agency’s recent work for The Illinois Lottery, including … Continue reading “OKRP promotes Aubrey Walker to Exec Creative Director”
Haribo is building on the success of its “Kids’ Voices” TV campaign with the launch of a new installment in a library setting. Like its boardroom setting predecessor, the spot was designed and developed by UK’s Quiet Storm creative agency, and it will air throughout the U.S. starting February 1, 2021. In the new effort, … Continue reading “Haribo unveils new “Kids’ Voices” spot, sweepstakes”
Reel Chicago congratulates the winners of the 62nd Chicago / Midwest Emmy Awards. A big shout out to two of our loyal advertisers, October TV and WTTW for taking home Emmys. The Chicago / Midwest Emmy Awards are presented annually for outstanding achievements in broadcasting. Members come from all areas of the industry and include … Continue reading “Congratulations to the 2020 Chicago Emmy recipients”
Kaylin Goldstein has been promoted to Head of Planning for Leo Burnett Chicago. Goldstein will report to Chief Strategy Officer, Aki Spicer, who dubbed her his “strategic sword of creative bravery”—bringing the background and pedigree to help raise the bar on our brand foundations and briefs, scaling the agency’s approach to strategy and tightening its … Continue reading “Leo Burnett promotes Kaylin Goldstein, Head of Planning”
Congratulations to our friends and advertisers who have received nominations for a Chicago/Midwest Emmy. The 62nd Chicago/Midwest Emmy Awards will broadcast virtually in November. Regions covered by the Chicago/Midwest Chapter include Chicago, Illinois; Peoria-Bloomington, Illinois; Rockford, Illinois; South Bend-Elkhart, Indiana; Green Bay-Appleton, Wisconsin; Milwaukee, Wisconsin; Wausau-Rhinelander, Wisconsin; and Madison, Wisconsin. Here is the complete list … Continue reading “2019-2020 Chicago/Midwest Emmy Nominations List”
Jim Glover has worked for general market and black advertising agencies and his work has always been on the cutting edge, which many believe is why he has won so many accolades in the biz. Jim is now the founder, President, Creative Director/writer of MultiCultural Creative Consultants (MCC), author of the thriller novel, Mad Man and a … Continue reading “How did Blacks get into advertising anyway?”
When will what passes for ‘normal’ return? When will agencies be able to mount more traditional shoots? How does one make up for the missing synergy of the edit suite? And who’s missing lunch? These were some of the questions kicked around by the six Chicago agency executives from the creative and production ranks who … Continue reading “AICP takes ‘A Look Forward: Agency, Production & Post’”
Editor’s Note: They are leaders. They are inspirational. They are mentors. They are visionaries. They are, quite frankly, badasses. They are our 2020 Reel Women During Women’s History Month, you will be able to meet these incredible personalities in Advertising, Entertainment, Media and Production. Get ready. With over 20+ years of award-winning creative and video … Continue reading “REEL WOMEN: Snake Roth, Dir of Integrated Prod, MARC”
Fred Rogers’ mother once advised him to “look for the helpers” whenever bad news broke or disaster happened. She believed artists lead us to human truths can guide us through all kinds of pain. Jure Tovrljan is a creative director based in Slovenia. While he has spent the last six years as the creative director at 41-year-old … Continue reading “Reel Chicago joins creative director in COVID rebrands”
International creative audio network Squeak E. Clean Studios has added former Leo Burnett Director of Music Chris Clark as Executive Producer of their Chicago studio. A highly accomplished Director and Music Supervisor, Clark comes to Squeak E. Clean following 11 years as global music lead at Leo Burnett Chicago. Clark will leverage his expertise spanning … Continue reading “Squeak E. Clean adds Chris Clark as Executive Producer”
Veteran agency copywriter and creative leader Aubrey Walker is joining O’Keefe Reinhard & Paul as a Group Creative Director. Walker has previously worked at such agencies as Leo Burnett, Carol H. Williams, Matlock, Burrell, The TRUE Agency, Globalhue, commonground, GMR, MKTG and FCBX before starting his own independent freelance consultancy. Walker’s initial focus includes leading … Continue reading “OKRP hires Aubrey Walker as Group Creative Director”
Jennifer Zimmerman, Global Chief Strategy officer at mcgarrybowen, today announced changes in the agency’s U.S. strategic leadership. Jamie Shuttleworth has been promoted from Chief Strategy Officer of the Chicago office to U.S. Chief Strategy Officer and will have responsibility for leading strategy across the agency’s U.S. presence, currently with offices in New York, Chicago, and … Continue reading “mcgarrybowen announces new US strategic leadership”
Cresco Labs, one of the largest vertically integrated multi-state cannabis operators in the United States, has hired Greg Butler as its first Chief Commercial Officer in the U.S. A graduate of the Harvard Business School and former marketing director for Miller Lite, Butler expressed enthusiasm for the groundbreaking nature of the newly created position, which … Continue reading “Cannabis operator Cresco Labs hires new CCO Greg Butler”
Phil Lee, director and editor at Spin Artist, joins the 2020 edition of Reel Chicago Black List, an annual celebration of African-American creativity published during Black History Month. The Reel Chicago Black List includes ‘The Chi’ cast member LaDonna Tittle, house music pioneer Vince Lawrence, and filmmaker Rhyan LaMarr. To view the archives, click here. … Continue reading “Reel Black List: Phil Lee, editor, director, Spin Artist”
Leo Burnett Chicago today announced that award-winning brand strategist and cultural anthropologist Kaylin Goldstein has joined the agency as Executive Vice President, Strategy Director. Goldstein will lead strategy for MillerCoors. Goldstein’s combined Ph.D in Anthropology and extensive agency experience uniquely position her to help brands uncover surprising truths, find the stories in the data and … Continue reading “Kaylin Goldstein joins Leo Burnett as EVP/Strategy”
Seasoned creative leader will help brands connect with consumers through technology Leo Burnett North America has today named Matt Marcus to the newly created role of Chief Experience Officer. Marcus’ client portfolio will include Kellogg, Kraft, General Motors and Miller Coors, among others. He starts in the position immediately, reporting to Liz Taylor, chief creative … Continue reading “Leo Burnett names Matt Marcus Chief Experience Officer”
So many of us (you know who you are) are more concerned with having thousands of followers than a few good friends. In an engaging new campaign from DDB, the creative agency for Miller Lite, has tapped into this thought and created a campaign that is both engaging, smart and funny as hell. “With this … Continue reading “DDB brings back original social media – “Miller Time””
“Force to be reckoned with” brings industry expertise and relationship-building finesse to full-service production studio The Mill announced today that Jenny Lumpkin has joined their Chicago studio as Executive Producer. Lumpkin arrives at The Mill after spending the last seven years at Quriosity Productions, a Chicago-based production company. As Senior Producer, she developed Quriosity’s production … Continue reading “The Mill Chicago welcomes new EP Jenny Lumpkin”
A light-hearted pair of spots do an excellent job of implying that beer makes everything better DDB explores a range of the possibilities that a drinker can dream in a colorful new campaign for Blue Moon titled, Once in a Blue Moon. The effort centers on a pair of light-hearted spots that re-imagine everyday situations … Continue reading “Dreams come true in new Blue Moon campaign by DDB”
Former BBDO leader brings big global brand ideas to life through innovation FCB today announced that Andrés Ordóñez has been brought on board as Chief Creative Officer of FCB Chicago, joining President Michael Fassnacht in leading the agency. Ordóñez will also work closely with Global Chief Creative Officer Susan Credle and join FCB’s Global Creative … Continue reading “Ordóñez joins FCB Chicago as Chief Creative Officer”
Leadership move strengthens ‘creative culture that is alive and well’ at the agency Leo Burnett Chicago today elevated Jordan Doucette to the role of Chief Creative Officer. Most recently EVP/executive creative director at the agency, Doucette is the creative lead on The Kellogg Company and Miller-Coors. She starts in her new role immediately and will … Continue reading “Leo Burnett Chicago ups Doucette to Chief Creative Officer”
Chicago-based production studio celebrates five years of creativity Design-driven production studio Almost Gold is excited to unveil a major expansion of both environment and talent. In addition to production, animation, and motion graphics capabilities, Almost Gold now offers editorial, color, finish, VO recording, and audio mix in its newly completed East Wing. The expansion comes … Continue reading “Almost Gold shines with major expansion”
After you drink the beer inside, the Cantroller continues to operate your video games I’m suddenly reminded of the line Tim Robbins said in The Coen Brothers’ Hudsucker Proxy, “You know, for kids!” Okay, this “ludicrous” (DDB’s words in a press release, not ours) product innovation they’ve created for Miller Lite is definitely not for … Continue reading “DDB, Miller Lite, Eric Andre play ‘The Cantroller’”
More stories from the keyboard of founder Ruth L. Ratny as she reports on the Bernie Mack film Mr. 3000 and more CHICAGO – May, 2003 – WHEN THE WHITE SOX didn’t want to step up to the plate, Chicago lost a $30 million feature for this year. We heard Sox management sniffed … Continue reading “Throwback Thursday: ‘Mr. 3000’ and more”
New creative from agency DDB and a lawsuit take the battle to a whole new level Marsellus Wallace would be proud. The #corntroversy between Bud Light and Miller Lite, which began on the Super Bowl, has now turned into a Super Brawl. MillerCoors has taken the brewing battle with Bud Light to the next level … Continue reading “Beer Wars: Miller Lite goes medieval on Bud Light”
Miller Lite is calling foul on Bud Light for claims about sweeteners mentioned in Super Bowl spots After jousting with Game of Thrones’ episode The Mountain in its Bud Knight Super Bowl ad, Bud Light now finds itself in a tussle with competitor Miller Lite. As part of its Super Bowl strategy, Bud Light placed … Continue reading “Lite versus Light: corn syrup dispute bubbles over”
Chicago creative vet has been leading campaigns for more than 25 years MARC USA President Cari Bucci Hulings has announced that Joe Burke has been promoted to EVP/ Chief Creative Officer. Burke, who joined MARC USA in 2011 and was formerly Executive Creative Director in the Chicago office, now has oversight of creative across the … Continue reading “Joe Burke promoted to CCO of MARC USA”
The “slightly rebellious” integrated shop finishes a busy year by hiring two new staffers and welcoming the return of a third (NAPERVILLE, Ill — 20 December 2018) Rhea + Kaiser (R+K) welcomes Account Supervisor Cheryl Winkelman, Senior Copywriter Ryann Flynn and Public Relations Assistant Account Manager Erica Ballmer. Agency veteran Cheryl Winkelman has … Continue reading “Rhea + Kaiser adds three to growing roster”
The award-winning Second City grad leads the agency’s CareerBuilder account and, according to CEO Marc Landsberg, “keeps us all laughing” (Chicago — 1 October 2018) Social Deviant, the Chicago-based, full-service creative agency for modern brands, has promoted Nickolas Daniel to Creative Director, effective immediately. Daniel has assumed the creative lead on the CareerBuilder account, which … Continue reading “Social Deviant promotes Nick Daniel to Creative Director”
The film and commercial vet will relocate from Chicago, where he was a mainstay at Filmworkers Club (New York — 24 September 2018) Senior Colorist Fred Keller is heading home; the veteran post production artist, a mainstay of the color scene in Chicago for the past dozen years, is going back to New York as … Continue reading “Click 3X adds Senior Colorist Fred Keller”
New DDB Chicago video shows football legend Jason Witten trading in his jersey for a beer delivery uniform As a devout Philadelphia Eagles (“Iggles”) fan it really does pain me to write anything positive about THAT team in Dallas. But DDB Chicago has created a new video for client Miller Lite that tastes great. To … Continue reading “Jason Witten surprises fans in Miller Lite spot by DDB”
Michael Maes is by far one of Chicago’s best food and product Photographer / Directors —Qadree Holmes, Quriosity Productions Chicago-based Quriosity Productions has added Michael Maes — a premier food and beverage director and photographer with clients spanning the globe — to its directorial roster. Inspired by a love of food, travel, and culture influence, … Continue reading “Director Michael Maes signs with Quriosity”
After a month-long competitive review, the brand moves its creative to the newly created unit fifty5Zero Pass DDB Chicago a Blue Moon. The agency announced last week that client Chicago-based MillerCoors has decided to move creative responsibilities for its Blue Moon brand to fifty5Zero, a newly created unit of DDB. According to a spokeswoman, this … Continue reading “DDB taps into Blue Moon as AOR”
The Midwest’s largest and longest-running Black film festival presents a combined total of over 60 narrative features, documentaries, and shorts The 24th annual Black Harvest Film Festival opens on Saturday, August 4 when filmmakers and VIPs gather to celebrate the presentation of the Deloris Jordan Award for Excellence in Community Leadership and shorts … Continue reading “Black Harvest Film Festival at the Siskel Center”
Harris brings decades of experience building integrated marketing solutions to the newly created position (Chicago — 10 May 2018) Arc, the shopper marketing and activation agency of the Leo Burnett Group, today named Elizabeth Harris Chief Strategy Officer, North America. Harris was previously Arc’s EVP Strategy Director, a role in which she helped develop … Continue reading “Arc promotes Elizabeth Harris to Chief Strategy Officer”
On Diehl Road in Naperville, IL, Rhea + Kaiser (R+K) and its 55 workers are taking a different approach to the marketing/ad agency with their emphasis on omnicommunications, longevity, and work/life balance. Diane Martin reflects, “I came to Rhea + Kaiser fresh out of college with the plan of coming to this little shop. I … Continue reading “Rhea + Kaiser: Naperville agency rebels with balance”
(Naperville, IL — 10 April 2018) Rhea + Kaiser (R+K) announces the addition of three new Account Management + Planning staff, two Public Relations team members, one Creative designer, and promotes one. Grace Morgan comes to R+K as an Assistant Account Manager, Account Management + Planning. Grace provides daily client communications, timeline planning and coordinates … Continue reading “R+K welcomes six new staffers and promotes one”
Led by Editor Angelo Valencia, Optimus roster expands by five (Chicago — 2 April 2018) Optimus announced today that they are welcoming aboard Editor/Partner Angelo Valencia, Editor Matt Glover, VFX Supervisor Ryan Wood, Senior Producer Joanna Woods and Assistant Editor Emily Hayes to join the leading production and post house. This team most recently … Continue reading “Optimus bolsters capabilities with new creative team”
Ewan McGregor joins RSA as commercial director RSA Films president Jules Daly announced Monday that “The Force” is now with RSA as former Obi-Wan Kenobi, Ewan McGregor, has joined the Ridley Scott-owned company. The acclaimed film, theatre and TV actor, who won a Golden Globe this year for Best Actor in FX’s Fargo, joined for … Continue reading “Ewan McGregor, Backyard, Whitehouse industry moves”
Puppet master and stop-motion specialist join Tessa Films’ roster Meghann Artes and Toben Seymour have joined the directorial roster at Tessa Films. The duo arrives at Tessa Films with skillsets that are bound to overlap in both conventional and unconventional ways. Artes is a master of stop motion. Seymour is a master of puppetry. … Continue reading “Tessa, mcgarrybowen, Arc, Jenny Milkowski on the move”
Jonathan Desir is an Executive Producer at Optimus. He has been involved in post production for over a decade and is president of the board for Free Spirit Media as well. Jon achieved his B.A. in Psychology and minored in Business and Communication at Eastern Michigan University. Aside from studying, he was also involved with … Continue reading “The Reel Black List: Jonathan Desir, Executive Producer”
Vince Lawrence, a Chicago-born dance music producer and businessman, is one of the leading innovators of the genre known as “house music.” Industry insiders recognize Lawrence as co-author of “On and On”, the first recording of the genre and producer of many other hits in that area. If you know Chicago House Music, you’ve definitely … Continue reading “The Reel Black List: Vince Lawrence, Music Legend”
Nathalynne McGinnis’ positive attitude and deep experience make her a joy to work with, and she is well respected in the industry. She is currently a freelance senior business affairs manager at Ogilvy/Chicago, but maintains her love of producing. Nathalynne began her career in the general advertising world at FCB/Chicago. She rose through the ranks … Continue reading “The Reel Black List: Nathalynne McGinnis, Producer”
Aubrey Walker is a 15-year Creative originally from Milwaukee, WI. Aubrey has worked for such agencies as Burrell, Carol H. Williams, MKTG, GMR, Globalhue and The True Agency. His accounts have ranged from Nike, Gatorade to Jeep and Bombay Sapphire. Currently, Aubrey is the CCO of his newly formed started shop called, TEACHERS NEVER LIKED … Continue reading “The Reel Black List: Aubrey Walker, Advertising Guru”
Orbitz names Havas AOR Havas Chicago announced Tuesday that its culture-based approach was among the factors helping the Chicago shop earn agency of record status for Orbitz. Havas Chicago has created award-winning, culturally relevant campaigns for its deep roster of iconic American brands including Coca-Cola, Craftsman, Hefty, Reynolds, Ragu, and Sears. The decision follows a … Continue reading “Orbitz, SG+, Luci Creative, “Cartoon Pres” in the news”
Production company Strange Loop has teamed-up with Uber to produce a short documentary campaign promoting Uber’s recent partnership with the Youth Guidance organization in Chicago. The organization provides mentorship to hundreds of students at pivotal points in their lives through their BAM (Becoming a Man) and WOW (Working on Womanhood) programs. Helmed by director David … Continue reading “Strange Loop, Uber, Digital Kitchen, SNL in the news”
OKRP Juices up Lots of OKRP-in-Cincinnati Chicago news these days (70’s babies will understand what I did there). In addition to their great new Chili’s work, O’Keefe Reinhard & Paul has acquired Chicago-based, award-winning Juice Interactive, a digital marketing agency with a roster that includes MillerCoors and SAP Hybris. The move follows the boutique agency’s … Continue reading “OKRP, Robin Stevens, WGA-E, Ron Smith in the news”
POV is a regular column by individuals who work in Chicago’s film and advertising community. It can take the form of anything that the author wishes to share, be it inspiration, humor, rant or what have you. Here’s a touch of wisdom for fledgeling producers from VSA Partners Executive Director of Production, Ashley Geisheker. After … Continue reading “Order the Sancerre & Other Advice”
DDB Chicago, which has a storied history of creating award-winning work for beer brands — Anheuser-Busch to be specific — is ready to break out the beer steins again as Miller Lite consolidated its brand within the network.
As many industry pundits had predicted, DDB Chicago will be global AOR for Miller Lite and Adam&Eve. DDB will handle Miller Genuine Draft. The decision follows a formal creative review among several competitors.
Naperville-based, Chervon, one of the world’s top 10 manufacturers of power tools, outdoor power equipment and related products, has named The Escape Pod as AOR for its SKIL and SKILSAW brands. Chervon is looking to The Escape Pod to amplify both brands through an integrated campaign which will include broadcast, radio, digital, social and experiential.
The AOR appointment builds upon the successful partnership between Chervon and The Escape Pod in launching the EGO Power+ line of Lithium-Ion battery-powered outdoor equipment to the number one spot in the category in two years.
SCREENING AT SUNDANCE (Jan, 19-29) will be the 28-minute doc, “Trophy,” that was funded by the Chicago equity firm of CMP Invest / Impact, that invests in documentaries that are aimed at helping to bring about social change.
“Trophy,” from filmmakers Shaul Schwartz and Christina Clusiau, investigates controversial, multi-billion dollar big game industry and the complex consequences of imposing economic value on animals.
Optimus promoted senior producer Tracy Spera and EP/VFX and design John Desir to executive producers, “roles in which they also will assume internal leadership and business development responsibilities,” said EP/managing director Brian Hrastrar in making the announcement.
Tracy Spera is a 14-year veteran at Optimus, “where I felt lucky to have started my career,” she said, hired as an intern after graduating from Columbia College in 2002 with a BA in TV postproduction.
WPP HIRED LEYLA TOUMA DAILEY as chief creative officer presiding over two of its agencies, Cavalry and Y&R, who moved over from Leo Burnett, where she’d been SVP/CD since 2014.
Earlier, multi-award winning Dailey had been VP/CD at Arc World and had spent 10 years in various creative capacities at DigitasLBi. Brands she’s worked on over the years include Kellogg, Disney, Walgreen’s, KitchenAid, Coke, Philip Morris and MillerCoors.
Earlier this year, global marketing and digital agency VML Chicago, a WPP company, consolidated several of its office locations into 20,000-sq. ft. of space at 223 N. Michigan and expanded its staff to more than 100.
Now in another expansion spurt, VML has made three high-level appointments.
Advertising veteran Dan Fietsam, formerly executive creative director with FCB Chicago and Energy BBDO, has joined Laughlin Constable as its chief creative officer, effective June 1.
Fietsam will lead creative across LC offices in Chicago, Milwaukee, New York and New Jersey, with the goal of “becoming one of the most successful ndependent agencies in the country,” says LC’s CEO Mat Lignel.
ACTRESS JULIANNA MARGULIES IS ILL – she has chicken pox – and her scheduled appearance Sunday, May 15 at Anderson’s Bookstore in Naperville has been canceled. “The Good Wife” star has been on tour promoting her children’s book, “Three Magic Balloons,” and her visit here will be rescheduled for another time.
THE WEEKEND WILL BE PACKED with city-sponsored Lake FX Summit events, with media and entertainment-related panels taking place at the Gene Siskel Film Center and the Cultural Center, free and open to all. Here are some of Friday’s panels:
R/GA CHICAGO hired Charles Chung as executive production director to oversee the agency’s production, from DigitasLBi, where he was VP/group director of integrated production, where he served clients Taco Bell, MillerCoors, Sony.
INDUSTRIAL LIGHT & MAGIC’S LOSS is Rethink Studios’ gain. The CGI and motion graphic design studio hired Reni
GREENHOUSE, Leo Burnett’s nimble, in-house digital studio is now an official agency offering, having been formed earlier “to meet the demand of content production across a brand’s digital channels.”
Since opening for business three months ago, Conspiracy, Chicago’s exclusive all-4K production-through-post facility, is in the throes of expansion, having doubled its West Loop space for starters.
DICTIONARY FILMS, Cutters’ production division, added a ninth director to its international roster of exclusive representation: tabletop director/DP Michael Ognisanti, whose commercial credits include Bud Light, Coors, Giant Eagle, Bobble and Golden Corral.
Last week definitely was not a good week for Chicago advertising, with major accounts moving to New York agencies and leaving the Chicago ad market bereft of $420 million in billings.
Kellogg’s is moving its U.S. Special K brand from Leo Burnett, to JWT New York. Bud Light is leaving Energy BBDO for Wieden + Kennedy New York.
It’s not a “goodbye forever” on Sunday, June 14 for the twentieth Indie Incubator XX free film festival of locally-made short films held bi-monthly for the past decade at the Original Mother’s on Division St.
THE AICP NEXT AWARDS held last night in New York as part of AICP Week, presented its 2015 Most Next honor to Leo Burnett’s Allstate’s “Social Savvy Burglar.” As part of the award, the winner gets to donate a $5,000 grant from the AICP Foundation to an educational institution of its choosing. The recipient was nonprofit Marwen, which offers offering free, arts-based youth development programs for underserved Chicago students in grade
Veteran colorist Craig Leffel signed with Filmworkers for representation of color correction projects in the Midwest, in addition to heading Big Spoon Industries, which he formed last fall.
The spotlight will be on the best of Chicago advertising March 11 when the Chicago Advertising Federation hosts its annual awards gala at the Museum of Broadcast Communications.
Veteran sound designer Bob Benson joined the mix at ARU’s production and post suite last week, beoming its sixth audio engineer and tenth staff member.
Indie Incubator Film Fest is calling for entertaining short film entries for its penultimate Nov. 18 fest, since the 10-year old Incubator, Chicago’s only bi-annual festival, will end with its 20th event next spring.
But no worries. “We’re retiring the punk rock of film festivals. It’s time for a new wave, a new approach,” says Matt Kubinski, cofounder of the Indie Incubator with his producing partner Charles Klein in 2004.
After almost a year in the works, Chicago’s Commonground has merged with three existing ad agencies, three subsidiary production companies and two PR firms to form Commonground/MGS the first wholly minority-owned holding company in the US.
FILM FLAM. After six months of filming in the Detroit area, “Batman vs. Superman” is tentatively scheduled to film in Illinois for one to two weeks. The Yorkville location is the farmhouse where Superman grew up and the producers need to film winter scenes there.
Three agencies – two of them here in Chicago – were tapped to compete in a MillerCoors formal review to come up with advertising ideas that will elevate its Miller Lite brand from a lengthy sales slump.
The agency with the most brilliant ideas will win the brand’s $160 million business. The brand will introduce the winning ads in March.
The local agencies are Publicis’ Leo Burnett and Royal Order, a digital agency acquired that Ogilvy, a WPP division, acquired in 2012. Omnicom’s LA-based TBWA is the third agency in the review.
A SPECIAL CELEBRITY FLAVOR has been added to Taste of Chicago festivities Thursday, July 10. By special invitation from the city, Elysabeth Alfano’s “The Dinner Party” will gather “for a evening of good food and conversation.”
After 17 years at Filmworkers, Rob Churchill is now officially a brand. When he suggested to Filmworkers’ president Reid Brody that he needed people so they could handle several projects simultaneously, Brody agreed and created the Churchill Studio.
It’s back to the future as DraftFCB plans to drop Draft from its name. The agency will be called Foote, Cone & Belding, or FCB, the name of Chicago’s original decades-old Mad Men agency before it merged with marketing services Draft in 2006.
The name change news comes just months after CEO Carter Murray took charge of the beleaguered agency last September, reports Crain’s Chicago Business.
The folks at Energy BBDO are lifting a bottle of Bud Light instead of traditional champagne to toast the winning of America’s biggest beer brand. The agency is the fourth Chicago agency to handle the account since the brand launched 32 years ago.
Method Studios, coming up on a year in Chicago as part of L.A.-based DeLuxe Entertainment’s finishing trio of Beast editorial, Company 3 and Method, has hired Chris Webb as executive producer.
Webb, who moved here over the Memorial Day weekend, will work closely with creative director Gil Baron, in building the Chicago office’s continuing expansion. He had been a permalancer at Method in L.A. for several years prior to his transfer here.
What started out as a production company in a big empty space, with a single director and executive producer and a fax machine as its only business machine, and grew into one of the biggest tabletop studios in the business, announces its first major changes in nearly a decade.
Out of the 59 entries from among some of the top post companies in the 12th annual International AICE Show, three editors from two post companies were selected as AICE finalists: Red Car’s Kevin O’Rourke, for Madison Museum of Contemporary Art spot and Utopic’s Ryan Gilbert and Joe Minich for NBC5’s “City,” both 60s.
It’s that time of year. The time when so many advertising professionals — creatives in particular — start salivating at the thought of all the awards they will collect for a year’s worth of work presumably done well. Exceptionally well done.
The alleged misuse of acts perpetrated by brothers Paul and Mitch Roston, who for 35 years ran Roscor, the Mt Prospect AV equipment company, were spelled out in detail in a lawsuit filed Feb. 21 in Cook County Circuit Court.
The suit alleges that the brothers breached their fiduciary duties to the company, committed corporate waste and took advantage of Roscor for personal gain, from 1977 to 2012.
Who could blame him. On Wednesday, veteran Chicago ad man Tom O’Keefe probably breathed a huge sigh of relief, and simply said he wanted out.
Though details are still being finalized, DraftFCB North American executive creative director Tom O’Keefe said he will leave DraftFCB at some point in the not too distant future to do what a few of the braver souls in this increasingly irrational excuse for an industry dream of doing — start his own ad agency.
We dread it. We shouldn’t, really. Yet we always do.
It’s time to ask the question that always rises to the top of the bin right about now: What kind of year has this been for the Chicago advertising industry?
Why should it be such an unpleasant question? Well, because we always hate to face the hard cold facts once again and try to draw some conclusions.
But let’s plunge in, shall we?
With the hiring of veteran agency executive producer Tom Cronin as SVP/EP in charge of Foundation Content’s Chicago office, the versatile production company may be changing direction.
Cronin, who joins Foundation Jan. 1, had been freelancing since he left Draftfcb after its loss of the Coors beer account.
He will report to Samantha Hart, Foundation’s CEO/chief creative officer, who headquarters in the company’s Culver City studio.
Life goes on. Even at DraftFCB/Chicago. No one needs to be told that the ad shop — which not that long ago could lay claim to being the city’s largest — has been hit again and again by misfortune the past couple of years — primarily in the form of major account defections.
Those kinds of blows can knock a lot out of agency. But for now, at least, DraftFCB appears to have hunkered down and decided it will carry on no matter what. Such determination will be necessary to get the shop fully turned around.
YOU NEVER KNOW who’s going to show up at the Chicago International Film Festival, which is part of the fun of attending. On Friday night, actor Vince Vaughn showed up to support his sister Valeri Vaughn’s documentary, “Art of Conflict: The Murals of Northern Ireland,” which he narrates, that examines how street art tells the story of Northern Ireland’s history. He also participated in a post-screening question-and-answer session.
Let’s hear it for the little guys. If it wasn’t for the little guys — by that we mean the smaller shops that are part of the warp and woof of the local ad industry — where would we be as an ad community at this point in time?
A RECORD BREAKER? Eight Chicago and L.A.-New York production companies are making September one of the busiest months of the year for commercial shoots on Chicago locations and more companies are setting up for October work.
Jeff Van Steen, founder/creative director of Secret Frequency, the respected pioneer of sound design, audio engineer and composer of commercial tracks, died Aug. 22 in his home in Santa Fe, where he had been living while recuperating from multiple abdominal surgeries he had undergone in 2011. He was 53.
Mr. Van Steen was widely recognized for his talent, vision, his amazing speed and accuracy, his wit, brilliance and generosity, said his many friends and colleagues.
Of course it was too good to last. The (too) amazing roll that McGarryBowen/Chicago was on has come to a crashing halt.
Call it fate. Or kismet if you like. But something just tells us it was meant to be. Maybe we weren’t the only observer — in Chicago anyway — who wasn’t totally surprised to hear Commonground/Chicago walked away from the Ad Age Small Agency conference last weekend with the Small Agency of the Year Gold Award in the 11 to 75 employee category.
Jeff Boyle of Catfish Music in River North remembers Chicago’s thriving commercial scoring business when he started out 20 years ago as a composer and how he has been part of the change.
“I landed in the eye of the storm at Com/track, which was scoring a lot of McDonalds and beers and airlines and the best thing was working at Chicago Recording and seeing the musicians and singers coming in and out the door,” Boyle says.
Debby Kotzen’s Naked Voices – Chicago’s only exclusively voiceover agency – now has 200 exclusive talents on its roster with the addition of two talent agents, “thus enabling us to offer a greater range of voices to fill the growing list of client needs,” Kotzen says.
“This merger of all the best people will knock it out the park,” says Laurie Haverkamp, who earned her reputation casting commercials for leading national advertisers.
The life of Emmett McBain, co-founder of Burrell McBain Advertising in 1971, and a renowned water color artist, will be celebrated at a very upbeat memorial party Saturday, June 30, 2-4 p.m. at the DuSable Museum of African-American History.
Mr. McBain died May 22 in his Hyde Park home of cancer. He was 77. He was a naturally-gifted artist, an accomplished art director who created award-winning album covers for the Playboy Jazz All-Stars, Mercury Records and others.
Newly formed Cavalry – the Chicago agency WPP Group recently formed to exclusively handle Coors beer brands – hired DDB SVP/group creative director Jim Larmon as its first chief creative officer.
Larmon is one of the top talents that beer business veteran Marty Stock, Cavalry’s inaugural CEO, is recruiting for Coors’ new agency. Some 40 full time employees are being hired, mostly from WPP agencies Y&R and JWT, branding firm VML, digital talent from digital agency Landor and others.
FEATURE/TV DIRECTOR ROGER KUMBLE, in town to direct an episode of the MTV series “Underemployed,” is the featured speaker June 5 at Midwest Independent Film Festival’s Producer’s Panel at 6 p.m., preceeding the 7:30 screening of Jack Newell’s first feature, “Close Quarters”
Veteran Chicago creative executive Joe Burke, best known for his award-winning “Is It In You?” campaign for Gatorade, is set to join Marc USA/Chicago as executive creative director. Burke succeeds John Immesoete who jumped ship along with president Mark Modesto to take national posts with the Ryan Partnership.
Modesto and Immesoete were only at Marc USA for a little more than seven months.
How many hits can we take? Year after year, for more than a decade, Chicago’s ad industry has suffered body blow after body blow — leaving most to wonder how long this business could survive such a pummeling.
Well, the good news is there still is an ad industry in Chicago. And it still has signs of life. But the bad news is the bad news obviously is not over. Not by a long shot.
EXECUTIVE PRODUCER CARRIE HOLECEK left Bridges Media and crossed over to Larry Bridges’ Red Car post facility to become its newly appointed managing director.
Red Car’s executive producer Jon Desir, who also carried the managing director title, will continue to handle EP duties. Desir says the team approach he and Holecek will employ is a new one for the company.
The big red notebook was missing. That was the first thing we noticed — how could we not? — when Draft FCB/Chicago chief creative officer Todd Tilford barreled into the office where we had just settled in to chat with him and DraftFCB co-leader and president Michael Fassnacht.
It took us a second to adjust to that stunning development because the big red book Tilford had in hand during our first meeting last fall was such a prominent detail about the way he presented himself at the time.
With just days to go before the Illinois Lottery and its private manager Northstar Lottery Group are expected to name a new ad agency of record for the Lottery, a startling new television commercial from the Lottery has surfaced.
The spot, so markedly different than anything we’ve seen from the Lottery in years, suggests that — going forward under new Lottery Superintendent Michael Jones — it most assuredly won’t be business as usual for anyone involved in running and marketing the Lottery.
To announce first-time in-flight WiFi connectivity on three airlines and selected flights on five others, Itasca-based GoGo Air, the world’s leader and only such provider, rolled out its first multiple national broadcast and internet campaign.
BEAST EDITORIAL has been rockin’ lately with more than its usual major advertising spot work. To wit: It edited a major doc that will showcase at the Chicago International Film Festival, anointed a new producer, and executive producer Melissa Thornley assembled an awesome panel of agency executives who will speak at the Oct. 4 Midwest Independent Film Festival’s Advertising Shorts Night, she will moderate.
CRITICAL REVIEWS of the debut episode of the Chicago-set NBC series The Playboy Club were, to say the least, disappointing. It attracted a painfully low 1.6/4 rating in the 18-49 demographics, which translated to a 5 million viewers.
In Playboy Club’s defense, it was a tough night for series’ openers with heavy competition from other networks’ new series’ openers and popular established shows.
It looks as if this busy summer of 2011 will be remembered as a time when some of the Chicago advertising industry’s most iconic client/agency relationships finally splintered and broke apart.
First came the collapse of the nearly 60-year marriage between DraftFCB and S.C. Johnson.
Though it has been threatening to happen for a couple of years, it also now appears that DDB/Chicago and Anheuser-Busch’s top-selling Bud Light could be headed for divorce court too.
AFTER A MORE than 70-year run as Hoffman York, the ad agency decided it was time for an image update. So the shop with offices in Chicago and Milwaukee has rebranded itself as HY Connect.
The name change may be cosmetic, but according to HY Connect president Dave Sheehan, the new name does a much better job than the old one of positioning the firm for a digital era when just about every new or existing client is looking for a shop with digital capabilities.
“SUPERMAN: MAN OF STEEL” lands in Chicago in early summer for a reported 12 weeks of prep and 12 weeks of filming. The Warner Bros. blockbuster-budgeted adventure/fantasy stars handsome, young Brit star Henry Cavill (“The Tudors”) as the Caped Crusader and feisty Amy Adams (“The Fighter”) as smart, tough, warm ambitious and adoring Lois Lane.
Fast growing independent Minneapolis-based OLSON agency has been on an acquisition tear since last May, when it bought a Chicago PR firm, which serves as its Chicago office; in December it absorbed a Minneapolis marketing firm and just weeks ago bought a Toronto-based mobile marketing agency.
Olson’s newest and most visible and exciting addition is Dennis Ryan, Element 79’s partner/chief creative officer.
“TRANSFORMERS 3” IN 3D? That’s what director Michael Bay and producer Lorenzo di Bonaventura told USA Today — that they will shoot in 3D and oh yes, it will have “a killer ending” as they bring the franchise to a close.
The excitement starts July 10 for six weeks, wrapping Aug. 19, as a crew of 200 films machines invading Michigan Avenue and the Loop, somehow engaging with the Russians in a space race.
The crew then spends two days, June 12-13 in Milwaukee to shoot a pivotal scene at the Milwaukee Art Museum.
COMMA MUSIC was the only Chicago honoree among the hundreds of bi-coastal commercial companies that swept the 19th annual AICP Show June 8 held annually at New York’s Museum of Modern Art. The winning reel will screen in Chicago Nov. 18 at the annual AICP Show.
Comma was honored in the Musical Arrangement category for its 2-minute music video for Nike/Wieden & Kennedy, featuring basketball stars LaBron James and Kobe Bryant, and rapper Lupe Fiasco.
Milwaukee digital marketing firm Fullhouse Interactive will expand its Chicago presence mid-month, as client MillerCoors rolls out a Super Bowl mobile game that Fullhouse developed for the brewery.
Three account managers will move from Milwaukee around Jan. 15 to staff the new office at 300 S. Wacker. “They will be joined by four or five others within the first quarter,” says Fullhouse marketing manager Allison Gugala.
Currently 10 of Fullhouse’s 71 Milwaukee-based employees regularly commute to Chicago. A digital media strategist will be hired from Chicago, she adds.
IN TWO SPOTS for Advocate Lutheran General/Hoffman York, Milwaukee, Robert von Bjal, placed live action performances into a virtual set, comprised of synthetic lighting and projection.
“My process is to fuse the normally separate functions of edit, animation and color to create a seamless visual gesture,” says von Bjal, Somersault’s former design director.
He utilized the flexibility of the Red camera files to create different focal lengths and manipulate color and light.
Hootenanny editorial, with whom mr.
Sam Fishkin’s audio post Mix Kitchen is having a growth spurt in agency spots delivered via new media, serving up a smorgasbord of interactive and mobile sound for major advertisers.
“Whatever changes there are in the media, my best equipment is always going to be my ears,” says Fishkin, who opened his own shop in 2006 in the heart of Streeterville’s media hub.
One of those new media projects is a weekly Coors’ NASCAR pre-race announcement that subscribers receive on their cell phones, through 1630 Productions of Evanston, specialists in mobile delivery.
A new design studio, mr. moqo, headed by graphic designer Robert von Bjal, has opened in shared space with Hootenanny and fxphd, where he will become part of the collaboration among the creative media companies.
Von Bjal will provide entertainment and advertising clients with his brand of designimation, a unique blend of animated typography, mnemonics, branding and identity systems.
“I am not mr.
Any substantial, new advertising account that lands in Chicago these days is a reason for rejoicing and DraftFCB’s winning MillerCoors’ Miller Lite was reason to break out the, well, Miller Lite and celebrate.
Its reported billings of more than $100 million are a good start in making up for the heavy hits the Chicago ad business has taken in the past three years.
The MillerCoors’ account moved over after two years at Bartle Bogle Hegarty, New York. BBH and DraftFCB had been competing for assignments on the brand since late last year.
MALACHI LEOPOLD IS BOUND FOR THE SUDAN, thanks to a $10,000 grant he received in order to make the expenses of the trip. He departs April 5 for a full month of shooting a documentary centered on one of the Lost Boys of Sudan, who returns to his native village after a 22 year separation from his parents.
Leopold received the $10,000 check April 1 from the U.N. High Commissioner for Refugees based in Geneva, Switzerland.
He will be accompanied by DP Ian Issitt and two New York producers.
THREE GOLD AURORA 2008 AWARDS for documentaries went to Bitter Jester Creative, a creative content company in Highland Park that’s led by CD Nicolas DeGrazia, DP Daniel Kullman and editor Travis Marriott.
Their winning entries: “Meet the Honorees 2007,” the Highland Park Chamber of Commerce’s annual dinner honoring high school students; “Our Stories,” a video created for parents and students by the Lake Forest/Lake Bluff Underage Drinking Prevention Coalition and “Jonas Gerard: A Distinctive Voice,” a 3-minute trailer for a feature about the artist’s life.
DRAFTFCB ADDED TWO TOP CREATIVES, industry veterans Doug Behm and Jon Flannery as SVP/CDs to work on the agency’s KFC account.
Since 2001, Behm was SVP/group creative director at Element79, on brands including Gatorade, Propel and Tropicana. Earlier he was a CD at FCB on Coors Light, Kraft BBQ sauce and Handi-Snacks, among others.
Flannery was most recently SVP/group CD at Leo Burnett and held the same position earlier at Element79, working on Gatorade, Propel Fitness Water, Quaker and others.
PRACTICALLY EVERY INDIE FILMMAKERS turned out 350 strong at Rockit Bar & Grill Tuesday for Midwest Independent Film Festival’s annual awards and first-time fund-raiser.
Beautiful crystal awards were given to a variety of winners, and the grand prize went to “The Promotion,” the comedy written and directed by Steve Conrad, who was present, along with co-star Seann William Scott and producer Steven Jones. Richard Roeper made the presentation.
THE ONLY NEW TV SHOW on the Chicago horizon seems to be “Peep Show” for Spike TV. The pilot of the Americanized version of the British hit series is scheduled to shoot here in September or October.
Tenner Paskal Rudnicke is casting eight or nine actors for lead roles, “but no one is officially cast yet,” says TPR partner Jennifer Rudnickne.
On the commercial front, TPR’s recent casting was for 59 Films’ two-day shoot for Coors/DraftFCB, calling in the four “regular guys” for the latest entry in the ongoing campaign.
“Kate,” one of 78 “reporters” vying for five finalist positions, is the highest rated candidate in the competition, and the only “reporter” who actually has been reporting on presidential candidates ever since Sen. Obama announced his candidacy way back when in January.
Unlike “Kate,” creator Lundin is no novice to the political scene. She has been produced political commercials for many winning candidates for 15 years.
SCREENWRITERS WILL GET A CHANCE to quiz L.A. screenwriting consultant Phillippa Burgess on how to move their careers forward and other vital breakthrough info Dec. 7 at the Chicago Screenwriters Network meeting.
As a partner in Creative Convergence, a multifaceted entertainment company representing writers, directors, producers and the like, Burgess is certainly equipped to provide the answers.
Drew Weir and Ris? Sanders, husband-and-wife partners in audio post house Vagabond, enjoyed a practical third anniversary celebration in May.
They invested in a $20,000 Avid D-Command mixing board, one of the newest types of medium format mixing control console on the market, which enables them to expand to a second studio.
L.A. POST HOUSE HIRES are Therese Hunsberger, Optimus’ executive producer overseeing all operation, while Cutters added editor Fernando Villena, both for their respective Santa Monica companies.
Award-winning Hunsberger is a 20-year post veteran who previously was FilmCore’s executive producer working on such high-profile commercials as Expedia, Gatorade, Geico and Toyota.
Award-winning spot director and independent filmmaker Ron Lazzeretti joined FCB as SVP/creative development director, a position created exclusively for him.
“How many agencies have an accomplished director in house? Ron gives us a real edge by making our culture more creative,” said ECD Tom O’Keefe.
Added Jonathan Harries, FCB Chicago chairman/CEO: “Ron is a funny guy. He knows funny, he thinks funny and we want funny.”
In 2003, Lazzeretti and partner Ed Amaya started 59 Films, after a three-year stint at Spoke Films.
After a six month search, J. Walter Thompson named Tony Wallace as director of broadcast production. He joined the agency Nov. 29 after 14 years at FCB as senior producer.
A former editor and director, Wallace headed FCB’s Coors production team.
Working with Wallace in broadcast production are executive producer Carolyn James, senior producer Adrienne Daniel “and a ton of freelancers,” Wallace said. He also oversees video studio manager Dean Campione, editor Mike Berg and audio engineer Johnny Z.
MOVERS & SHAKERS. Editor Adam Soboscienski moves over from a nine-year stint at Red Car, bringing the editing team to seven. His credits include Coors Light, test market spots for new low carb Coors Edge, Cub Cadet tractors, United Airlines, Vidal Sassoon…
Evie Silvers’ new company, Silvers Reps, signed award-winning DP/producer and HD specialist Rick Thompson of Indianapolis-based Richmarc Productions for Chicago representation. Call 312/498-0636 or Email firstname.lastname@example.org…
by Ed M. Koziarski
This is the second of a two-part report.
WHEN THE WHITE SOX didn’t want to step up to the plate, Chicago lost a $30 million feature for this year. We heard Sox management sniffed that the club was in the baseball business and not the movie business when producers said they’d like to film “Mr. 3000” in Comisk ? sorry, U.S. Cellular Park this summer. (Some habits die hard.)