Chicago-based JShip, a new online shipping service, has launched its first marketing campaign, featuring a new spot and social content directed by Tyler Jay, Commercial Director and Principle at Chicago-based Tandem, Inc. JShip’s agency of record, Detroit/San Diego-based D/CAL selected Tandem to execute their script and began collaborating with Jay in late 2020. “It was … Continue reading “Tandem’s Tyler Jay brings big comedy in JShip spot”
In early 2020, the independent creative agency, KSV asked Tandem, Inc. and commercial director Tyler Jay to produce, through finish three :30 live action spots. “This production was a long time coming,” said Tyler Jay. Two days before filming back in March, COVID shut it down, on the day of the pre-pro meeting. Then, mid-August … Continue reading “Tandem’s Tyler Jay films three spots for KSV”
Chicago-based film director to pitch Plop Star, “the holy grail of toilet deodorizers” on Sunday, October 20 After sacrificing countless off-work hours transforming a product idea into a marketable reality, Tandem founder Tyler Jay will present the fruits of his labor to American television audiences. On the October 20 episode of ABC’s Shark Tank he … Continue reading “Tandem founder Tyler Jay to appear on ‘Shark Tank’”
TYLER JAY’S TANDEM, INC. conceptualized and produced another in the series of Grub Hub spots, the latest a video called “Winner Picks Lunch,” now airing nationally on broadcast and playing on YouTube.
Starting in June shortly after leaving Jerry Rig, Tris3ct’s production/post facility, Tyler Jay has produced and directed three major projects under the Tandem banner of his new full-service company.
TYLER JAY, recently with the 2016 Committee, joined Dictionary Films as an executive producer of content.
While he was with the 2016 Committee, Jay oversaw the 22 bid films that were produced here over two weeks in July. He continues to contribute the Chicago Olympic efforts and maintains his seat on the Committee.
Before that, he was a senior producer with Draftfcb and a producer with Leo Burnett. Earlier, he worked in L.A. as a freelance producer/director for major advertisers.
Celebrating 25 years of craft beer innovation in San Diego, Ballast Point is pleased to announce the addition of two new offerings to its year-round portfolio: Big Gus and Wee Gus. Clearly different from anything Ballast Point has released before, the crystal-clear duo — a R&D hoppy lager and a clear hazy IPA — mark the … Continue reading “Ballast Point announces: Big Gus and Wee Gus”
The Mill has announced the launch of its virtual production tool, Mill Scout, the global studio’s latest IP, targeted at Directors and Creatives for on-set use. Mill Scout is an Augmented Reality (AR) application for smartphones and tablets that can help Directors, Creatives and Visual Effects Supervisors visualize CGI characters and objects live on-set, in-situ … Continue reading “The Mill launches augmented reality app, Mill Scout”
Creative advertising agency, Cactus, Denver, CO, partnered with Edward Elmhurst Health (EEH) to create a campaign with the theme, “Everywhere else, it’s healthcare. Here, it’s personal.” The new work builds on their This is Personal campaign launched in 2019 to promote the cardiology service line of Edward-Elmhurst Health. The new creative encompasses the nature of … Continue reading “Cactus & EEH create ‘This is Personal’ campaign”
There is now a total of 16,422 positive coronavirus COVID-19 cases in Illinois with 528 deaths. Even with the sobering numbers on the rise, that has not stopped Chicago-based production and post-houses from creating inspiring work for the community. Yesterday, we reported on a new video Utopic created for KOVAL Distillery. Today, we add Tandem … Continue reading “Tandem creates inspiring video for Chicagoans”
Chicago’s Tandem, Inc. helped Razorfish make learning fun in a new Patrón Tequila online video for National Margarita Day. How To Make the Patrón Classic Margarita turns the beloved cocktail recipe into 30 seconds of energetic footage and bouncy music. The effect lets people know that making Patrón margaritas at home is not only enjoyable, … Continue reading “Tandem and Razorfish mix it up for Patrón”
The Chicago-based production company captured tasty cuisine and smiling customers for a new campaign about ‘#DinnerTonight’ Chicago-based Tandem Inc. filmed nearly a hundred setups in two days while completing a series of spots for Home Chef’s new #DinnerTonight campaign. Created by the meal kit and food delivery company’s in-house marketing team, the campaign features an … Continue reading “Tandem helps Home Chef tout new hashtag”
Director Tyler Jay goes all out in a big way to help launch a new product that fights toilet odor Director Tyler Jay and his team at Tandem, Inc. wrote an exceptional script for a comedic testimonial video starring the founder of Plop Star, a new product that kills toilet odor. Plop Star works to … Continue reading “Tandem creates unforgettable spot for Plop Star debut”
When Tandem Inc. arrived in San Antonio to shoot a Humana project on November 30th, Larry Macon had completed 1,999 marathons in his life. Five days later, as the 72-year-old athlete crossed his 2,000th finish line, director Tyler Jay captured the moment for a short film about the milestone that he and his crew had … Continue reading “Tandem captures Larry Macon’s 2,000 marathon”
Mixing humor into a commercial while staying on message is a tricky proposition, but doing it while reminding viewers about oral hygiene sounds dang near impossible.
With smart direction, excellent casting and a brilliant script by Weber Shandwick, Chicago’s Tandem, Inc. pulled it off in a new spot for the American Academy of Periodontology.
BLENDED AGENCY TRISECT a recently went through a rough patch that caused it to reduce staff by 25%, letting between 20 and 30 staffers go as a consequence of changes in the ConAgra account.
The agency explained in a statement that this was “a proactive step to ensure the agency is well aligned with rapidly shifting client needs and their demands for leaner, more nimble partners. Trisect is centered on its care growth drivers – digital marketing, social media and cross-channel content production.”
THIS FRIDAY NIGHT late and very early Saturday morning, a crew will be shooting aerials and plate shots in Chicago for DC Comics’ sci-fi thriller “Suicide Squad.” Helicopters will be flying low over the Chicago River, from Michigan Ave. to Lake St. and downtown, the Chicago Film Office reports.
BUSY PRODUCTION IN WEEKS AHEAD on the streets of Chicago. On the feature side: “Batman vs. Superman” moves after months in the Motor City to the Windy City and opens an office at Cinespace next week. Shooting starts Nov. 3-14. Scheduled locations include the farm house in Plainfield, the subway and the “Daily Planet” atrium at Willis Tower.
ONE AT OPTIMUS has boosted its directors’ roster to 11 with the addition of a trio of award-winning directors. They are LA-based Danny J. Boyle and Ben Chappell, both known to Chicago clients through past associations, and director/photographer Ben Fink of New York.
Little Jerry Rig has grown up. What started as a marketing agency’s in-house convenience –a producer/director and freelance editor as staff — has emerged as the husky new guy in town, sleeves rolled up ready to work.
GOVERNOR’S L.A. UPDATE. Gov. Pat Quinn’s appointment schedule for next week has not been completely finalized, says a spokesperson for the governor, which kinda suggests that he just might be able to make the important Aug. 1 TV Production Executives Dinner in L.A. after all.
IT’S A FIRST. Chicago-born actor, director and producer Fred Savage has just directed his first series of TV commercials — made by Tris3ct/Chicago for the Uni-ball line of writing instruments.
Savage is perhaps best known for playing Kevin Arnold on the television series “The Wonder Years.”
A new festive campaign featuring the refreshed visual identity of Bud Light Chelada from global, award-winning and integrated marketing communications company Foote, Cone & Belding (FCB) has recently debuted across all media. The campaign’s vibrant, masterfully executed “Cheliamos” (:30) and “Ingredient Explosion” (:15) spots were produced in Chicago by one-stop cross-media production company Sarofsky. To … Continue reading “FCB invites Sarofsky to get creative for Bud Light Chelada”
AbelsonTaylor, one of the world’s premier health and wellness advertising agencies, has hired Scott Moers as senior director of business development. He will lead a strong business development team and work with all agency departments to advance AbelsonTaylor’s growth, reporting to Executive Vice President Jay Carter. “Scott’s proven abilities to understand prospective clients’ needs, talk … Continue reading “AbelsonTaylor hires Scott Moers as Senior DBD”
A cornucopia of classic genre screenings, premieres, and events to take place at Chicago’s iconic Music Box Theatre. From June 21st through June 28th, a cornucopia of genre screenings and events will take place at the Music Box Theatre for its second annual Cinepocalypse. The film festival grinds together a gory cocktail of … Continue reading “Cinepocalypse fest from June 21 – 28 at Music Box”
Last night, the non-televised portion of The 49th Annual NAACP Image Awards took place here in Pasadena. The celebration of outstanding work by African Americans in film, TV, music, and literature inspired the likes of Mary J. Blige (Mudbound), Morgan Freeman, Kumail Nanjiani (The Big Sick), and Kareem Abdul Jabbar to attend. While ten winners … Continue reading “The 49th Annual NAACP Image Awards”
THE CHICAGO BULLS and American Express teamed up to produce the “Home Court Advantage” series of video content that shares stories of Bulls players, fans and Chicago businesses.
For the first time in its 15 years, Michigan’s popular Waterfront Film Festival, June 13-16 will be held in a place other than the popular Saugatuck resort town where it originated. Holding it in the larger city of South Haven will put the destination a half hour closer to Chicago and Kalamazoo fans.
When we heard Cramer-Krasselt/Chicago had picked up the Cedar Fair amusement parks advertising and public relations account, our first thought was “wow!” What a great opportunity for C-K to really have fun with a piece of business that — let’s be clear — is ALL about having fun.