Tandem’s Tyler Jay brings big comedy in JShip spot

0 Chicago-based JShip, a new online shipping service, has launched its first marketing campaign, featuring a new spot and social content directed by Tyler Jay, Commercial Director and Principle at Chicago-based Tandem, Inc. JShip’s agency of record, Detroit/San Diego-based D/CAL selected Tandem to execute their script and began collaborating with Jay in late 2020. “It … Continue reading “Tandem’s Tyler Jay brings big comedy in JShip spot”

Tandem’s Tyler Jay films three spots for KSV

0 In early 2020, the independent creative agency, KSV asked Tandem, Inc. and commercial director Tyler Jay to produce, through finish three :30 live action spots.  “This production was a long time coming,” said Tyler Jay. Two days before filming back in March, COVID shut it down, on the day of the pre-pro meeting. Then, … Continue reading “Tandem’s Tyler Jay films three spots for KSV”

Tandem founder Tyler Jay to appear on ‘Shark Tank’

5+ Chicago-based film director to pitch Plop Star, “the holy grail of toilet deodorizers” on Sunday, October 20 After sacrificing countless off-work hours transforming a product idea into a marketable reality, Tandem founder Tyler Jay will present the fruits of his labor to American television audiences. On the October 20 episode of ABC’s Shark Tank … Continue reading “Tandem founder Tyler Jay to appear on ‘Shark Tank’”

Tyler Jay joins Dictionary Films

TYLER JAY, recently with the 2016 Committee, joined Dictionary Films as an executive producer of content.

While he was with the 2016 Committee, Jay oversaw the 22 bid films that were produced here over two weeks in July. He continues to contribute the Chicago Olympic efforts and maintains his seat on the Committee.

Before that, he was a senior producer with Draftfcb and a producer with Leo Burnett. Earlier, he worked in L.A. as a freelance producer/director for major advertisers.

Ballast Point announces: Big Gus and Wee Gus

0 Celebrating 25 years of craft beer innovation in San Diego, Ballast Point is pleased to announce the addition of two new offerings to its year-round portfolio: Big Gus and Wee Gus. Clearly different from anything Ballast Point has released before, the crystal-clear duo — a R&D hoppy lager and a clear hazy IPA — mark … Continue reading “Ballast Point announces: Big Gus and Wee Gus”

The Mill launches augmented reality app, Mill Scout

1+ The Mill has announced the launch of its virtual production tool, Mill Scout, the global studio’s latest IP, targeted at Directors and Creatives for on-set use. Mill Scout is an Augmented Reality (AR) application for smartphones and tablets that can help Directors, Creatives and Visual Effects Supervisors visualize CGI characters and objects live on-set, … Continue reading “The Mill launches augmented reality app, Mill Scout”

Cactus & EEH create ‘This is Personal’ campaign

0 Creative advertising agency, Cactus, Denver, CO, partnered with Edward Elmhurst Health (EEH) to create a campaign with the theme, “Everywhere else, it’s healthcare. Here, it’s personal.” The new work builds on their This is Personal campaign launched in 2019 to promote the cardiology service line of Edward-Elmhurst Health. The new creative encompasses the nature … Continue reading “Cactus & EEH create ‘This is Personal’ campaign”

Tandem creates inspiring video for Chicagoans

2+ There is now a total of 16,422 positive coronavirus COVID-19 cases in Illinois with 528 deaths. Even with the sobering numbers on the rise, that has not stopped Chicago-based production and post-houses from creating inspiring work for the community. Yesterday, we reported on a new video Utopic created for KOVAL Distillery. Today, we add … Continue reading “Tandem creates inspiring video for Chicagoans”

Tandem and Razorfish mix it up for Patrón

3+ Chicago’s Tandem, Inc. helped Razorfish make learning fun in a new Patrón Tequila online video for National Margarita Day. How To Make the Patrón Classic Margarita turns the beloved cocktail recipe into 30 seconds of energetic footage and bouncy music. The effect lets people know that making Patrón margaritas at home is not only … Continue reading “Tandem and Razorfish mix it up for Patrón”

Tandem helps Home Chef tout new hashtag

3+ The Chicago-based production company captured tasty cuisine and smiling customers for a new campaign about ‘#DinnerTonight’ Chicago-based Tandem Inc. filmed nearly a hundred setups in two days while completing a series of spots for Home Chef’s new #DinnerTonight campaign. Created by the meal kit and food delivery company’s in-house marketing team, the campaign features … Continue reading “Tandem helps Home Chef tout new hashtag”

Tandem creates unforgettable spot for Plop Star debut

3+ Director Tyler Jay goes all out in a big way to help launch a new product that fights toilet odor Director Tyler Jay and his team at Tandem, Inc. wrote an exceptional script for a comedic testimonial video starring the founder of Plop Star, a new product that kills toilet odor. Plop Star works … Continue reading “Tandem creates unforgettable spot for Plop Star debut”

Tandem captures Larry Macon’s 2,000 marathon

8+ When Tandem Inc. arrived in San Antonio to shoot a Humana project on November 30th, Larry Macon had completed 1,999 marathons in his life. Five days later, as the 72-year-old athlete crossed his 2,000th finish line, director Tyler Jay captured the moment for a short film about the milestone that he and his crew … Continue reading “Tandem captures Larry Macon’s 2,000 marathon”

Tandem turns oral hygiene into a laughing matter

Mixing humor into a commercial while staying on message is a tricky proposition, but doing it while reminding viewers about oral hygiene sounds dang near impossible.

With smart direction, excellent casting and a brilliant script by Weber Shandwick, Chicago’s Tandem, Inc. pulled it off in a new spot for the American Academy of Periodontology.

Trisect cuts staff in wake of ConAgra account changes

BLENDED AGENCY TRISECT a recently went through a rough patch that caused it to reduce staff by 25%, letting between 20 and 30 staffers go as a consequence of changes in the ConAgra account.

The agency explained in a statement that this was “a proactive step to ensure the agency is well aligned with rapidly shifting client needs and their demands for leaner, more nimble partners. Trisect is centered on its care growth drivers – digital marketing, social media and cross-channel content production.”

‘Copter to capture aerials here for sci-fi thriller

THIS FRIDAY NIGHT late and very early Saturday morning, a crew will be shooting aerials and plate shots in Chicago for DC Comics’ sci-fi thriller “Suicide Squad.” Helicopters will be flying low over the Chicago River, from Michigan Ave. to Lake St. and downtown, the Chicago Film Office reports. 

City becomes a popular set for spots, films ahead

BUSY PRODUCTION IN WEEKS AHEAD on the streets of Chicago.  On the feature side: “Batman vs. Superman” moves after months in the Motor City to the Windy City and opens an office at Cinespace next week.  Shooting starts Nov. 3-14.  Scheduled locations include the farm house in Plainfield, the subway and the “Daily Planet” atrium at Willis Tower.