A memorial service was held Monday for Mark Schafer, co-founder and chairman emeritus of Schafer Condon Carter, who died Thursday of a heart attack at age 58
Mr. Schafer had retired from the agency in 2014 and he and his wife, Katie, had purchased a farm near Mauston, Wisconsin, where they were living at the time of his death.
Mr. Schafer was called by the agency “An exceptional advertising and marketing leader, he was also a kind, calm and rock-solid individual who inspired colleagues and clients alike.”
The most effective TV commercials typically start with a strong, pertinent visual hook. Ideally, that visual is supported by strong copywriting and all the other little details that come together to produce a good commercial.
Romani Bros., a small but mighty ad agency run by partners Bernie Pitzel and Denny Hebson since 2003, was acquired by Schafer Condon Carter, a privately held, independent mid-sized local agency.
Pitzel and Hebson become creative directors, along with SCC’s CDs Suzanne Martineau and Ron Sone. Romani art director Christen Young also moved to SCC.
The acquisition comes as SCC enters its 20th year of consecutive growth as a integrated agency.
2+ It’s hard to remember back in February 2020, when the Kansas City Chiefs bested the San Francisco 49ers in Super Bowl LIV and Parasite was winning Best Picture, no one was talking about COVID, the election and Black Lives Matter. We had no idea we were only a few weeks and months away from … Continue reading “2020 in Review: Top Chicago advertising campaigns”
0 AbelsonTaylor, one of the world’s premier health and wellness advertising agencies, has hired Scott Moers as senior director of business development. He will lead a strong business development team and work with all agency departments to advance AbelsonTaylor’s growth, reporting to Executive Vice President Jay Carter. “Scott’s proven abilities to understand prospective clients’ needs, … Continue reading “AbelsonTaylor hires Scott Moers as Senior DBD”
0 In continuing recognition of Renetta McCann, chief inclusion experience officer at Publicis Groupe, whom the Chicago Advertising Federation (CAF) honored with its 25th Silver Medal Award earlier this year, advertising industry leaders kicked off a special, three-part virtual event last week to highlight McCann and her important role in the community. The CAF Legacy & Leadership … Continue reading “CAF Honors Renetta McCann of Publicis Groupe”
4+ Last Friday, a brave and emotional new spot for the University of Chicago Medicine broke on regional TV. Crafted by independent, digitally driven, creative agency Schafer Condon Carter, the minute-long spot, directed by Sandro Miller, powerfully captures the raw emotions that patients and families feel when confronted with a life-threatening diagnosis. Titled ‘Not Fair,’ … Continue reading “BTS: Miller, Lewandowski on new UCM spot”
1+ Schafer Condon Carter (SCC) has acquired 100 percent of the operations of TimeZoneOne (TZO), a multi-faceted PR and digital agency based in Chicago with offices in New Zealand and Canada. TZO serves a global roster of clients in entertainment, hospitality, tourism and consumer goods. In addition to serving as the PR and digital agency of record for … Continue reading “SCC acquires PR and digital agency TimeZoneOne”
2+ Chicago-based independent creative and technology agency, Schafer Condon Carter (SCC) won its second Small Agency of the Year Award in three years taking the Ad Age Silver. The metaphoric icing atop the agency’s 30th birthday cake, Schafer Condon Carter (SCC) has pushed boundaries by taking its mission statement, “We work for humans,” to heart … Continue reading “SCC takes Small Agency of the Year, Silver”
2+ Please tell me this isn’t just for kids. Zevia, a leading zero sugar, zero calorie beverage company, recently kicked off the integrated spot-market campaign heralding the release of its new product line, Zevia Kidz. The ‘It’s Everything You Wished For’ campaign was conceived and brought to life by full-service marketing agency Haberman, through digital video, digital banners … Continue reading “Zevia Partners with Haberman & Sarofsky for Zevia Kidz”
3+ Ainslie Henderson’s ‘Archie’ wins Best of Fest; Jerome Boulbes’ ‘The Bridge and the Brogs,’ wins Milos Stehlik Award Facets’ 36th Chicago International Children’s Film Festival hosted its Closing Night Ceremony on November 10, 2019 at Facets (1517 W Fullerton), to celebrate the award winning films selected by the Festival’s juries. The Festival awards over … Continue reading “Facets announces Children’s Film Fest winners”
4+ Schafer Condon Carter takes home gold in Advertising Age’s annual agency awards According to Ad Age’s Small Agency Awards landing page one of the biggest advantages of being a small agency is, “One of the biggest advantages of being a small agency is having more hands-on time with clients, less red tape and the … Continue reading “SCC wins big in Ad Age’s Small Agency awards”
8+ Who doesn’t obsess over a Portillo’s hotdog? When I lived in Chicago, I couldn’t wait to have my once-a-year dog from the Midwest mecca known for its Italian beef sandwiches, char-grilled burgers, fresh salads, chocolate cake, and, of course, hotdogs. Apparently, I am not alone, if there is any truth to the amusing new … Continue reading “SCC obsesses over new Portillo’s campaign”
7+ Motion PR & AgencyMSI merge to form Motion Move over new agency Merge, there is another merger happening between two agencies. Yesterday, Chicago-based public relations and digital firm Motion PR announced its merger with AgencyMSI, the 57-year-old, integrated communications agency. Effective immediately, the two companies come together as Motion. According to the landing page … Continue reading “Motion, MSI, SCC, Bennett Jr., Haddish, Incredibles 2”
8+ SCC names new CEO in reorganization Cubs’ AOR Schafer Condon Carter shuffled their leadership team into new roles effective this month. According to an agency memo from co-founder, Tim Condon, the changes are attributed to the company’s growth. “SCC has come of age. And while we’re still a feisty, scrappy group — and always will … Continue reading “Hires and exits in Chicago agencies and posthouses”
10+ We are not that far from when pitchers and catchers will report to Sloan Stadium in Mesa, Arizona to begin Spring Training. And with Spring Training comes a new marketing campaign to sell our beloved Cubbies to fans. That responsibility will now fall on the shoulders of Lauren Fritts, whom the organization named the … Continue reading “Cubs name Lauren Fritts VP of Marketing”
9+ Reel Chicago wishes all of our readers Happy Chanukah, Merry Christmas, Joyful Kwanzaa, and an awesome belated Solstice. But we’re not the only ones. Windy City ad, film, music, and production companies have been spreading the warmth for weeks. Below is a selection of customized wishes. UPSHOT AGENCY TESSA FILMS … Continue reading “Seasons greetings from the industry”
8+ There were many smiling faces at the 59th annual regional Emmy Awards Saturday night. Sponsored by the Chicago/Midwest chapter of the National Academy of Television Arts and Sciences, the awards show was streamed live on WGN-TV.com from the Swissotel Hotel. Both Potenza Productions and Daily Planet Productions, Ltd came away with Emmys. Potenza — … Continue reading “Potenza and Daily Planet win Chicago Emmys”
4+ The Chicago/Midwest chapter of the National Academy Arts and Sciences announced nominees last Thursday night at Rockit Bar and Grill. Hosted by WCIU’s “The Jam” team of Jordan Cornette, Danielle Robay and Felicia Lawrence, nominations were announced in a total of twenty-eight categories. Among those nominated were Ogilvy, Chicago, who has been tearing up … Continue reading “Daily Planet, Potenza, SCC among Emmy noms”
5+ It’s always great to see people I know from my Chicago family get recognized for the good things they do. Great if it’s in advertising or film. Even better, if it’s something for the community. The last few issues of The Reel have covered what many ad agencies and post production companies are doing … Continue reading “Carol H Williams exec Britton Gibson honored by Polished Pebbles”