Schafer Condon Carter launches Look Up campaign for Chamberlain

Independent creative agency Schafer Condon Carter (SCC) launched its latest work for Chamberlain Group – Look Up – a brand awareness and app download campaign for myQ.   Chamberlain Group, a Blackstone Company that manufactures LiftMaster and Chamberlain brand garage door openers powered by myQ, is launching the campaign to encourage homeowners to ‘look up’ at … Continue reading “Schafer Condon Carter launches Look Up campaign for Chamberlain”

Schafer Condon Carter makes getting old a good thing

Chicago-based independent creative agency Schafer Condon Carter (SCC) debuts its latest work for Old National Bank proving that getting old has its benefits. The new “Get Old” campaign embraces the big life decisions that come with getting older in a funny and relatable way, whether it’s planning for retirement, expanding a business or setting up … Continue reading “Schafer Condon Carter makes getting old a good thing”

AbelsonTaylor promotes Dave Schafer to Director of Digital Production

AbelsonTaylor has promoted Dave Schafer to director of digital production and quality assurance. Working closely with the agency’s creative, account and project management groups, he will manage digital producers and quality assurance specialists to ensure AbelsonTaylor’s creative vision is realized in all digital tactics. Schafer reports to Christopher Mauck, senior director of interactive technology. “Dave’s … Continue reading “AbelsonTaylor promotes Dave Schafer to Director of Digital Production”

Broken Shed names TimeZoneOne & Schafer Condon Carter

TimeZoneOne and Schafer Condon Carter have together been named the new agency of record for Broken Shed Vodka, an award-winning premium New Zealand vodka growing its distribution across the US. From their offices in Christchurch, New Zealand and Chicago, TZO and SCC will develop a refreshed brand identity and roll out a number of initiatives … Continue reading “Broken Shed names TimeZoneOne & Schafer Condon Carter”

SCC agency co-founder Mark Schafer dies suddenly at 58

A memorial service was held Monday for Mark Schafer, co-founder and chairman emeritus of Schafer Condon Carter, who died Thursday of a heart attack at age 58

Mr. Schafer had retired from the agency in 2014 and he and his wife, Katie, had purchased a farm near Mauston, Wisconsin, where they were living at the time of his death.

Mr. Schafer was called by the agency “An exceptional advertising and marketing leader, he was also a kind, calm and rock-solid individual who inspired colleagues and clients alike.”

Schafer Condon Carter acquires talents of creatives Pitzel and Hebson of Romani Bros.

Romani Bros., a small but mighty ad agency run by partners Bernie Pitzel and Denny Hebson since 2003, was acquired by Schafer Condon Carter, a privately held, independent mid-sized local agency.

Pitzel and Hebson become creative directors, along with SCC’s CDs Suzanne Martineau and Ron Sone. Romani art director Christen Young also moved to SCC.

The acquisition comes as SCC enters its 20th year of consecutive growth as a integrated agency.

Matt Hill joins Camp+King’s Chicago production department

San Francisco and Chicago-based agency Camp+King welcomes Matt Hill to their midwest production team as Senior Producer. Hill’s hire is the latest in a steady period of growth for the agency, further strengthening Camp+King’s creative and production capabilities. Hill is a Chicago native with a passion for storytelling, specifically by bringing creative concepts to life … Continue reading “Matt Hill joins Camp+King’s Chicago production department”

Daily Planet’s Michael Gabriele explores new artform in Flowing with Fire

Flowing with Fire, the new 360-degree documentary short from director Michael Gabriele and Chicago production company Daily Planet, centers on a group of Los Angeles-area artists who engage in a hypnotic form of dance combined with pyrotechnics. Viewers, equipped with  virtual reality headsets or by clicking and dragging on a computer, can pan scenes and watch … Continue reading “Daily Planet’s Michael Gabriele explores new artform in Flowing with Fire”

SOLO Cup predicts March Madness bracket results with FLIP CUP

After Selection Sunday, the creative team at SCC, the Adage small agency of the year, created this 30-second video just in time to go live on SOLO ’s digital platforms by the time the Round of 64 began playing on March 17. The strategic approach behind the campaign was to create engagement by playing a … Continue reading “SOLO Cup predicts March Madness bracket results with FLIP CUP”

Congratulations to the winners of the 63rd Chicago/Midwest Emmy Awards

Congratulations nominees and winners! There were 71 categories this year with 80 award winners. The 63rd Annual Chicago/Midwest Emmy Awards, held on Sunday evening was a well produced virtual presentation hosted by comedian Pat McGann who paid tribute throughout the evening to the hosts of the past. Bob Newhart dropped by virtually for a delightlful … Continue reading “Congratulations to the winners of the 63rd Chicago/Midwest Emmy Awards”

List of nominees for the 63rd Chicago/Midwest Emmy Awards Dec 5

The 63rd Chicago/Midwest Emmy Awards will be a virtual presentation held on Sunday, December 5 at 7:00 pm. Comedian Pat McGann, the South Side Chicago native who hosted the Chicago/Midwest Emmy Awards in 2016 and 2020, returns to emcee the show this year and legendary Bob Newhart is expected to make a guest appearance. The virtual presentation … Continue reading “List of nominees for the 63rd Chicago/Midwest Emmy Awards Dec 5”

Yolanda Macias joins AbelsonTaylor as first Director of Diversity and Inclusion

AbelsonTaylor has appointed Yolanda Macias, a specialist in workplace diversity, equity and inclusion (DEI), to the newly created position of director of diversity and inclusion. Macias will develop initiatives that promote and sustain DEI objectives across all levels of the agency, working in partnership with department directors, managers, and other key staff. She will also … Continue reading “Yolanda Macias joins AbelsonTaylor as first Director of Diversity and Inclusion”

Doreen Domask joins Fusion92 as Senior VP – Media & Activation

Fusion92, a Chicago-based marketing innovation company, announced Doreen Domask joined the firm as Senior Vice President – Media & Activation. She will lead Fusion92’s suite of media services that provide an omnichannel, results-driven approach for clients to bring experiences to their audiences.    Domask assumes the responsibilities held previously by Meghan McCarthy, who will be … Continue reading “Doreen Domask joins Fusion92 as Senior VP – Media & Activation”

McDonald’s is awarding $500k in scholarships

For the second consecutive year, McDonald’s USA, through its Black & Positively Golden Scholarships Program, is awarding half a million dollars to incoming and current HBCU students. Through this initiative, in partnership with the Thurgood Marshall College Fund (TMCF), McDonald’s is furthering its support of the next generation of leaders. According to Moving Upward and … Continue reading “McDonald’s is awarding $500k in scholarships”

Chicago’s newest largest firehouse is open for operations

The City of Chicago announced today that the new state of the art firehouse designated as Engine Company 115 is open for immediate operations. Located at 1024 West 119th street, this structure is the largest firehouse ever constructed in the city proper at 27,000 square feet. Engine company 115 will house 2 Engines, 1 Tower Ladder, 2 … Continue reading “Chicago’s newest largest firehouse is open for operations”

McDonald’s shakes things up with the Shamrock Season

Sooooo, you’re bumming from a crappy Feb 14, don’t despair. Screw a heart-shaped box of chocolates. Feb 15. marks the day that McDonald’s brings back Shamrock Shake Season to make you feel like spring has sprung. Kinda nice too, given the cold hitting Chicago right now.   Shamrock fans, can join the Golden Arches in … Continue reading “McDonald’s shakes things up with the Shamrock Season”

2020 in Review: Top Chicago advertising campaigns

It’s hard to remember back in February 2020, when the Kansas City Chiefs bested the San Francisco 49ers in Super Bowl LIV and Parasite was winning Best Picture, no one was talking about COVID, the election and Black Lives Matter. We had no idea we were only a few weeks and months away from all … Continue reading “2020 in Review: Top Chicago advertising campaigns”

AbelsonTaylor hires Scott Moers as Senior DBD

AbelsonTaylor, one of the world’s premier health and wellness advertising agencies, has hired Scott Moers as senior director of business development. He will lead a strong business development team and work with all agency departments to advance AbelsonTaylor’s growth, reporting to Executive Vice President Jay Carter.  “Scott’s proven abilities to understand prospective clients’ needs, talk … Continue reading “AbelsonTaylor hires Scott Moers as Senior DBD”

CAF Honors Renetta McCann of Publicis Groupe

In continuing recognition of Renetta McCann, chief inclusion experience officer at Publicis Groupe, whom the Chicago Advertising Federation (CAF) honored with its 25th Silver Medal Award earlier this year, advertising industry leaders kicked off a special, three-part virtual event last week to highlight McCann and her important role in the community. The CAF Legacy & Leadership Series … Continue reading “CAF Honors Renetta McCann of Publicis Groupe”

BTS: Miller, Lewandowski on new UCM spot

Last Friday, a brave and emotional new spot for the University of Chicago Medicine broke on regional TV. Crafted by independent, digitally driven, creative agency Schafer Condon Carter, the minute-long spot, directed by Sandro Miller, powerfully captures the raw emotions that patients and families feel when confronted with a life-threatening diagnosis. Titled ‘Not Fair,’ the … Continue reading “BTS: Miller, Lewandowski on new UCM spot”

SCC acquires PR and digital agency TimeZoneOne

Schafer Condon Carter (SCC) has acquired 100 percent of the operations of TimeZoneOne (TZO), a multi-faceted PR and digital agency based in Chicago with offices in New Zealand and Canada. TZO serves a global roster of clients in entertainment, hospitality, tourism and consumer goods. In addition to serving as the PR and digital agency of record for the … Continue reading “SCC acquires PR and digital agency TimeZoneOne”

SCC takes Small Agency of the Year, Silver

Chicago-based independent creative and technology agency, Schafer Condon Carter (SCC) won its second Small Agency of the Year Award in three years taking the Ad Age Silver. The metaphoric icing atop the agency’s 30th birthday cake, Schafer Condon Carter (SCC) has pushed boundaries by taking its mission statement, “We work for humans,” to heart through … Continue reading “SCC takes Small Agency of the Year, Silver”

Zevia Partners with Haberman & Sarofsky for Zevia Kidz

Please tell me this isn’t just for kids. Zevia, a leading zero sugar, zero calorie beverage company, recently kicked off the integrated spot-market campaign heralding the release of its new product line, Zevia Kidz. The ‘It’s Everything You Wished For’ campaign was conceived and brought to life by full-service marketing agency Haberman, through digital video, digital banners and … Continue reading “Zevia Partners with Haberman & Sarofsky for Zevia Kidz”

Facets announces Children’s Film Fest winners

Ainslie Henderson’s ‘Archie’ wins Best of Fest; Jerome Boulbes’ ‘The Bridge and the Brogs,’ wins Milos Stehlik Award Facets’ 36th Chicago International Children’s Film Festival hosted its Closing Night Ceremony on November 10, 2019 at Facets (1517 W Fullerton), to celebrate the award winning films selected by the Festival’s juries. The Festival awards over 30 … Continue reading “Facets announces Children’s Film Fest winners”

SCC wins big in Ad Age’s Small Agency awards

Schafer Condon Carter takes home gold in Advertising Age’s annual agency awards According to Ad Age’s Small Agency Awards landing page one of the biggest advantages of being a small agency is, “One of the biggest advantages of being a small agency is having more hands-on time with clients, less red tape and the ability … Continue reading “SCC wins big in Ad Age’s Small Agency awards”

SCC obsesses over new Portillo’s campaign

Who doesn’t obsess over a Portillo’s hotdog? When I lived in Chicago, I couldn’t wait to have my once-a-year dog from the Midwest mecca known for its Italian beef sandwiches, char-grilled burgers, fresh salads, chocolate cake, and, of course, hotdogs. Apparently, I am not alone, if there is any truth to the amusing new 360 … Continue reading “SCC obsesses over new Portillo’s campaign”

Motion, MSI, SCC, Bennett Jr., Haddish, Incredibles 2

Motion PR & AgencyMSI merge to form Motion Move over new agency Merge, there is another merger happening between two agencies. Yesterday, Chicago-based public relations and digital firm Motion PR announced its merger with AgencyMSI, the 57-year-old, integrated communications agency. Effective immediately, the two companies come together as Motion. According to the landing page on … Continue reading “Motion, MSI, SCC, Bennett Jr., Haddish, Incredibles 2”

Hires and exits in Chicago agencies and posthouses

SCC names new CEO in reorganization Cubs’ AOR Schafer Condon Carter shuffled their leadership team into new roles effective this month. According to an agency memo from co-founder, Tim Condon, the changes are attributed to the company’s growth. “SCC has come of age. And while we’re still a feisty, scrappy group — and always will be … Continue reading “Hires and exits in Chicago agencies and posthouses”

Cubs name Lauren Fritts VP of Marketing

We are not that far from when pitchers and catchers will report to Sloan Stadium in Mesa, Arizona to begin Spring Training. And with Spring Training comes a new marketing campaign to sell our beloved Cubbies to fans. That responsibility will now fall on the shoulders of Lauren Fritts, whom the organization named the VP … Continue reading “Cubs name Lauren Fritts VP of Marketing”

Seasons greetings from the industry

Reel Chicago wishes all of our readers Happy Chanukah, Merry Christmas, Joyful Kwanzaa, and an awesome belated Solstice. But we’re not the only ones. Windy City ad, film, music, and production companies have been spreading the warmth for weeks. Below is a selection of customized wishes.     UPSHOT AGENCY     TESSA FILMS   … Continue reading “Seasons greetings from the industry”

Potenza and Daily Planet win Chicago Emmys

There were many smiling faces at the 59th annual regional Emmy Awards Saturday night. Sponsored by the Chicago/Midwest chapter of the National Academy of Television Arts and Sciences, the awards show was streamed live on from the Swissotel Hotel. Both Potenza Productions and Daily Planet Productions, Ltd came away with Emmys. Potenza — which … Continue reading “Potenza and Daily Planet win Chicago Emmys”

Daily Planet, Potenza, SCC among Emmy noms

The Chicago/Midwest chapter of the National Academy Arts and Sciences announced nominees last Thursday night at Rockit Bar and Grill. Hosted by WCIU’s “The Jam” team of Jordan Cornette, Danielle Robay and Felicia Lawrence, nominations were announced in a total of twenty-eight categories. Among those nominated were Ogilvy, Chicago, who has been tearing up awards … Continue reading “Daily Planet, Potenza, SCC among Emmy noms”

Carol H Williams exec Britton Gibson honored by Polished Pebbles

It’s always great to see people I know from my Chicago family get recognized for the good things they do. Great if it’s in advertising or film. Even better, if it’s something for the community. The last few issues of The Reel have covered what many ad agencies and post production companies are doing for … Continue reading “Carol H Williams exec Britton Gibson honored by Polished Pebbles”

Geoff Edwards brings peace into fashion

We have been covering many stories about Chicago advertising and production creatives coming together to address the many problems in the world. There is Utopic collecting food and other goods for Puerto Rico. Schafer Condon Carter and several trade organizations launched Chicago Creative Relief for hurricane victims in Texas and Florida. Now, count former Element … Continue reading “Geoff Edwards brings peace into fashion”

Chicago creative community to aid hurricane victims

Seeking to comfort victims of Hurricanes Harvey and Irma, independent agency Schafer Condon Carter and several trade organizations yesterday launched Chicago Creative Relief, an industry-wide effort to raise $500,000 for affected areas in the US and Caribbean. The program intends to channel the generosity of Chicago’s creative community through a secure online portal that enables … Continue reading “Chicago creative community to aid hurricane victims”

“Table Read,” BBDO, DDB, Gitersonke in the news

A 30-SECOND CUBS SPOT, “Fly the W,” created by Chicago Cubs’ agency Schafer Carter Condon (SCC) featuring the narration of injured Cubs catcher Kyle Schwarber, was designed to get fans excited about the Cubs’ National Division Series playoffs starting Oct. 7.

And it did it ever! — the spot was a hit waaaay out of the park, beyond anyone’s expectations, by garnering an amazing two million-plus views since it was posted on Facebook a scant two weeks ago.

The flag “is the fabric that brings an entire nation together,” Schwarber says.  “It says to the world, we will never lose faith … and maybe this October, if we fly it high enough, and loud enough and proud enough, well, you get the idea.”

Was SCC’s CD Ron Sone, who created the spot with CD Michael Dorich, surprised at the overwhelming reaction? “No, just at the speed it caught on,” he says. And those  two million hits were only from a Facebook posting, although the spot also appears on other social media outlets.

SCC’s new MAKE274 studio is dedicated to social media

Schafer Condon Carter’s (SCC) officially launched its “ala carte content creation studio,” MAKE247, offering video, animation, motion graphics and photography to brands that seek specialized multi-platform, social media content.

“The explosive need for brand content is here to stay and we have an incredible amount of talent and resources that have been doing killer work for our AOR clients,” says SCC co-founder Tim Condon.

SCC’s Cubs spot goes wildly viral with millions of hits

A 30-SECOND CUBS SPOT, “Fly the W,” created by Chicago Cubs’ agency Schafer Carter Condon (SCC) featuring the narration of injured Cubs catcher Kyle Schwarber, was designed to get fans excited about the Cubs’ National Division Series playoffs starting Oct. 7.

And it did it ever! — the spot was a hit waaaay out of the park, beyond anyone’s expectations, by garnering an amazing two million-plus views since it was posted on Facebook a scant two weeks ago.

SCC’s PSA campaign reminds about disaster preparation

SEPTEMBER IS NATIONAL PREPAREDNESS MONTH and it kicked off with Schafer Condon Carter (SCC), The Ad Council and FEMA’s Ready Campaign of PSAs and online videos that help families to be prepared before emergencies like earthquakes, tornadoes and hurricanes occur.

This is the second year SCC has been involved with the Ready Campaign, advancing its 2015-produced 30-second “Don’t Wait Communicate” spot from traditional media to social media outlets.

Daily named new CCO for both WPP’s Cavalry and Y&R

WPP HIRED LEYLA TOUMA DAILEY as chief creative officer presiding over two of its agencies, Cavalry and Y&R, who moved over from Leo Burnett, where she’d been SVP/CD since 2014.

Earlier, multi-award winning Dailey had been VP/CD at Arc World and had spent 10 years in various creative capacities at DigitasLBi. Brands she’s worked on over the years include Kellogg, Disney, Walgreen’s, KitchenAid, Coke, Philip Morris and MillerCoors.

Leo Burnett brings home an armful of Cannes Lions

EIGHT CANNES LIONS went to Leo Burnett for its “Van Gogh BnB” campaign that led to the Art Institute’s highest attendance in 15 years with online ticket sales up 250% and $6 million in earned media impressions. The campaign along won six Cannes Lions. The other two Cannes lions were awarded for Burnett’s work for United-Healthcare’s first national campaign.

SCC’s Selby receives Silver Medal Award Thursday

SCC president David Selby will be in good company when he receives the Chicago Advertising Federation’s Silver Medal award at a luncheon in his honor Thursday at the Montgomery Club. 

Selby is the 32nd recipient of the CAF’s highest individual honor that began in 1983 with first honoree, Keith Reinhard of Needham Harper & Steers (predecessor agency to DDB).

Capacity crowd for May 16 AICE Awards, tix going fast!

BUY YOUR AICE TICKETS NOW as the national Awards Show is reaching space capacity, advises Optimus’ Tom Duff, AICE Chicago chapter. The show will be held Thursday, May 16, throughout the entire Museum of Broadcast Communications: cocktail reception on the third floor, awards presentations on the fourth floor, and after-party on the second floor.

SCC’s ‘world’s biggest spot’ not an idle boast

It certainly cannot claim to be the world’s largest ad agency.  Or even the largest in Chicago.  But no matter.  Schafer Condon Carter/Chicago can now boast of having had a hand in creating the “world’s biggest commercial.”  

We put the claim in quotes, of course, because it is a boast that has nothing to do with the commercial in question being the longest.  The most expensive.  Or the most talked-about — though one could argue it certainly deserves to be.

Much more required for Chicago to be hot ad center

We dread it.  We shouldn’t, really.  Yet we always do.

It’s time to ask the question that always rises to the top of the bin right about now:  What kind of year has this been for the Chicago advertising industry?

Why should it be such an unpleasant question?  Well, because we always hate to face the hard cold facts once again and try to draw some conclusions.

But let’s plunge in, shall we?

Cubs hit a homer by naming local SCC their agency

Everyone knows s**t happens in the ad biz.  Sure.  But every now and then good stuff does too  And sometimes, when the stars are really aligned, several really good things happen at an ad agency at once that pull it off the sidelines and position it center stage.

That is exactly what seems to have happened at Schafer Condon Carter, one of Chicago’s mid-sized shops that had been plugging along (in a good way) for as long as we can remember.

Pitzel is Jacobs Agency’s new ‘creative in residence’

Bernie Pitzel has made a move.  Yes, word will go out today that Pitzel — a true veteran of the Chicago ad scene — has changed his work address to the Jacobs Agency/Chicago, where he will have the VERY Pitzelian title of “creative in residence.”

That, of course, is a new position, and Pitzel will now work alongside the agency’s executive creative director Flora Caputo.

Pitzel has moved to the Jacobs shop from Schafer Condon Carter, where he was a top creative presence for some three years. 

Evaluating the odds of five Lottery account finalists

We now know which five ad agencies (all in Chicago) have a shot at nabbing the Illinois Lottery account, with the winner expected to be announced in late January.

Those five shops — DDB, DraftFCB, Element 79, Downtown Partners and Young & Rubicam — were tapped to move on from a group of 13 shops that initially submitted proposals a week ago.

For the record, the eight shops that did not make the initial cut are: Euro RSCG/Chicago: Schafer Condon Carter/Chicago; Olson; Gertrude; Blue Chip; Burrell; RPM Advertising and Corn Fed Advertising.

Talarico-Koetz comedy collaboration to screen at HBO’s U.S. Comedy Arts Festival

Three former performer/writers who worked together at The Second City combined their considerable comedy talents in a comedy short directed by award-winning spot director Leroy Koetz.

The payoff: “Jakarta Boom Boom” will be one of 19 comedy shorts presented at the prestigious and career-boosting HBO U.S. Comedy Arts Festival in Aspen, Feb. 9-13.

The 12-minute short is based on a performance of the improvisational group “Dasariski,” comprised of co-writer/performers Craig Cackowski, Robert Dassie and Rich Talarico.