Director Ritesh Gupta, repped in the U.S. by Merman Branded, is back behind the camera for the NHL’s latest round of its celebrated “The Next Golden Era is Now” campaign
The National Hockey League (NHL) is tapping into a universal cultural gripe—tipping culture—for its latest comedic campaign, created by the Chicago-based advertising agency Highdive. Launching on December 12, 2024, the
The National Hockey League (NHL) started the 2024-25 season with a fresh, lighthearted commercial featuring some of its top Gen Z talent. As part of its “The Next Golden Era
In an exciting development for hockey enthusiasts, the National Hockey League (NHL) is set to launch a captivating new spot titled “Final Moments” on Monday, created by our friends at
Last month, The National Hockey League (NHL) unveiled a “new “passionate” campaign for the 2024 Stanley Cup Playoffs, showcasing the extraordinary lengths fans go to in support of their favorite
The NHL has officially launched its 2023-24 season with an exciting new addition to its The Next Golden Era Is Now creative campaign. The new spot, titled “Is Hockey Getting
The National Hockey League (NHL) today unveiled its new creative for the 2023 Stanley Cup Playoffs. Three new spots by Highdive will rotate and run across the NHL’s digital and social
According to the NHL, the first round of the 2022 Stanley Cup Playoffs proved historic for ESPN and Turner Sports, with ratings for TNT and TBS the highest since the advent of
Chicago-based Highdive Advertising and the NHL debuted its partnership over the weekend with the launch of the NHL’s new ad campaign, Nothing Regular. The teams have worked together since early
With a season completely dismantled on March 12 due to the novel coronavirus COVID-19 pandemic, the NHL is considering a plan that would bring the Stanley Cup Playoffs to NBC
There is no greater glory for an NHL player than to have their named engraved upon the holy grail of the sport — The Stanley Cup.
For the NHL’s 100th year,
Missed paychecks and production fees will ripple through Chicago-area video companies unless the National Hockey League lockout of players comes to an unexpectedly quick conclusion. The NHL has already canceled
Maybe it happened while you weren’t watching. But professional hockey has become a very big business on television over the past several years.
Once upon a time hockey was viewed as
The contentious National Hockey League lockout has put a lock on possible sales of a nostalgic doc to broadcast outlets, but the 80-minute “Hockey’s Greatest Era” available on DVD should
MANSCAPED is officially taking its place on advertising’s biggest stage, and it’s doing so with puppets, power ballads, and a whole lot of unwanted hair. Talk about a hairband! The
If 2025 taught the advertising world anything, it’s that nothing is guaranteed. Not legacy. Not scale. Not even survival. The loss of DDB and FCB as Chicago powerhouses hit hard,
DoorDash is spotlighting the side-hustle hustle with its newest recruitment ad, a stylish and surprisingly cinematic grocery delivery spot created by Quality Meats in partnership with DoorDash’s in-house creative team
BetMGM has unveiled its first major brand repositioning, “Make it Legendary,” featuring Emmy- and Golden Globe-winning actor Jon Hamm. The sleek new campaign, created with Highdive, reimagines BetMGM as more
Orkin, the pest control industry leader, has launched a bold new national campaign, “Pests Are Smart, Orkin Pros Are Smarter,” in partnership with creative agency DDB Chicago. Just in time
Picture North announces the signing of celebrated international director Henrik Rostrup. Known for his compelling visual storytelling and high-profile campaigns with international superstars, including soccer legend Lionel Messi and actor
