PodcastOne announced that it has signed retired NFL Pro Bowl Quarterback Jay Cutler for an exclusive podcast and vodcast series called Uncut with Jay Cutler. Cutler is a former NFL Pro Bowl quarterback who played for 12 seasons, primarily with the Bears, Broncos, and Dolphins. Launching August 25, 2021 via PodcastOne’s SportsNet, Uncut with Jay Cutler‘s upcoming guests include Country music star … Continue reading “PodcastOne scores NFL quarterback Jay Cutler for podcast series”
Brooke Foley, Creative Director & Founder of Jayne Agency and Dr. Jen Welter, the first female coach of the NFL, announce the launch of Critter Fitter, a social, emotional and physical wellness platform for kids ages 0-10, written in response to families having to shelter in place during the Coronavirus pandemic. The goal of the … Continue reading “Brooke Foley & NFL 1st female coach launch Critter Fitter”
The NFL season is upon us and so are campaigns featuring NFL stars. Leo Burnett has teamed with Optimus to create Campbell’s Chunky soup’s gridiron effort, called “Champions of Chunky.” The official soup sponsor of the NFL’s spot, directed by Caviar’s Jonathan Krisel, features Dallas Cowboy QB Dak Prescott and New York Giants RB Saquon … Continue reading “NFL’s Prescott, Barkley are “Champions of Chunky””
MullenLowe L.A. wins Whole Foods According to Ad Age, Amazon finally finished shopping for a new creative agency for its newly acquired Whole Foods Market. The report says, the Austin, Texas-based grocery chain has chosen MullenLowe L.A., as its CAOR after a review. The review, which was run by SRI, began in late June. After … Continue reading “MullenLowe, NFL, Johnson, Elizabeth in the news”
THE MAMMOTH NFL DRAFT — which die-hard sports fans dubbed “the Academy Awards of Football” — returns to Chi-Town Draft Town for the second consecutive year, April 28-30, providing a myriad of jobs for film/TV union labor.
The Auditorium Theatre is again Draft headquarters, while the three-day football festival for fans expands to Grand Park and Congress Plaza for a 900,000-sq. ft. celebration of the Draft. Admission is free.
A fast-paced commercial for ESPN’s coverage of the highly anticipated NFL Draft for the upcoming football season was created by RETHINK Studios for The Vault NYC. It’s been running all week and will wrap this weekend during coverage of Rounds 2-3 Friday and Rounds 4-7 Saturday.
Brian Bullock got a double charge out of a package of ESPN spots currently airing that his fairly new re:think studios helped create and produced. For one, the assignment from The Vault NYC allowed the company to showcase its photorealistic CGI and visual effects chops, and Bullock was in his element as an admitted long-time ESPN and college football fanatic.
Richter Brothers Studios is getting ready to send its just-completed, high-end interactive CD to a replicator that will produce 1 million discs for grocery store distribution in October.
The 100-screen CD was created in just eight weeks for client Dairy Management of Rosemont, in a cross-promotion with the NFL.
Titled “Tips and Tools for a Slimmer Waist,” the CD is targeted at women and features milk, cheese and yogurt. The CD is free with the purchase any of those three dairy products during the promotion period.
rEvolution, the world’s largest independent sports marketing agency, has acquired Detroit-based integrated marketing agency Centigrade. The acquisition bolsters rEvolution’s current roster of global clients, joining others in the automotive, motorsports and lifestyle categories including Continental Tire, General Tire, Lucas Oil and Polaris. Specializing in marketing communications, public relations, experiential activation and motorsports, Centigrade boasts Lamborghini, … Continue reading “rEvolution acquires Centigrade to broaden industry expertise”
Turner Sports, in conjunction with Candace Parker and Scout Productions in association with Baby Hair Productions, has announced the green-light of an untitled documentary project which will premiere during 2022 NCAA Division I Men’s Final Four weekend programming on TBS. The feature-length documentary will chronicle and celebrate the societal and cultural impact of Title IX, anchored through the perspective … Continue reading “WNBA’s Candace Parker and Turner Sports to produce feature-length doc”
Chicago native and longtime ESPN Chicago Bears reporter Jeff Dickerson passed away on Tuesday of colon cancer complications at age 44. Dickerson’s wife, Caitlin, died two years ago from melanoma, tragically at the very same hospice care facility where he passed away. Caitlin Dickerson had undergone treatment for melanoma and its complications for eight years … Continue reading “Jeff Dickerson longtime ESPN Chicago Bears reporter passes away at 44”
Miller Lite is asking fans to get the game day crew together for a chance to win these precious 10K Gold Rings and unlock free Miller Lite for life. For decades, football season has been synonymous with cracking open a cold beer with friends. Since last season looked different for fans nationwide, Miller Lite is … Continue reading “Miller Lite introduces 10K Gold Rings to unlock free Miller Lite for life”
9Rooftops recently welcomed Tim Woitkun as the company’s Group Media Director. Woitkun is responsible for overseeing the development, execution, and assessment of digital media strategies for Cogniscient Media clients such as the Maryland Lottery, Pennsylvania Lottery, Glanbia Performance Nutrition, and Qdoba. Cogniscient Media, a 9Rooftops brand, applies the best of decision science, data, innovation, and … Continue reading “9Rooftops welcomes Group Media Director Tim Woiten”
The Chicago Bears, Rush Street Interactive, Inc., a Chicago-based gaming company that operates BetRivers.com, and Rivers Casino, Chicago’s leading casino, announced today that they have agreed to a multi-year exclusive partnership. The agreement is the Bears’ first multi-year exclusive deal in the Sportsbook and Casino categories and makes BetRivers the Bears’ Official Sportsbook Partner and Rivers Casino the Bears’ … Continue reading “Chicago Bears, BetRivers, Rivers Casino in partnership”
Much has been made of the break in professional sports between March 11th, when the Utah Jazz’s Rudy Gobert tested positive for COVID-19 and the sports world began its shutdown, and July 23rd, when the MLB season began. Sports fans were left out in the cold. Or lockdown. The shutdown affected essentially every aspect of … Continue reading “Sports fans: Where have they gone?”
Fox has debuted its trailers for the Fall’s new comedies and dramas for the 2021-22 TV season, including the Scott Foley-led, Chicago-based series, The Big Leap. Charlie Collier, CEO, Fox Entertainment, did the unveiling of the network’s slate to the national advertising community during its virtual Upfront Presentation. That included the Glee-like series, The Big … Continue reading “Fox previews The Big Leap during Network Upfronts”
Don’t get Super Bowl fatigue just yet. There’s a little bit more to our roundup. Cheetos is the big winner in strategic ad rankings with its “It Wasn’t Me” ad in the 17th consecutive Kellogg School Super Bowl Advertising Review. Other brands that earned top marks include Amazon, Bud Light Seltzer, Doritos, and Indeed. Not all advertisers had … Continue reading “Cheetos wins 2021 Kellogg School Super Bowl Review”
Despite the CBS All-Access crashing right at kick off. Despite a somewhat lame, yet spectacle-laden Half-Time Show thanks to “Should have been nominated for a Grammy” The Weeknd. Despite atrocious ref calling. Super Bowl LV was a historic telecast as we saw the oldest NFL coach Bruce Arians, 68, and the oldest QB Tom Brady, … Continue reading “OKRP Creatives weigh in on Super Bowl ads”
For many Chicago football fans, as well as fans across the country, Super Bowl is far more than just a game: it’s a sacred American tradition. Fans aren’t just spectators, but are also participants. They do more than just proudly wear a team’s jersey, perfect game-day chili or tailgate with fellow fans. But as passionate … Continue reading “Where does Chicago rank for football fans?”
The adventurous life awaits! “The Sienna Life” campaign, kicking off today, welcomes a refined and versatile minivan featuring bold design, available all-wheel drive, and enhanced fuel efficiency: the all-hybrid and all-new 2021 Toyota Sienna. The fully integrated campaign was developed against Toyota’s long-standing Total Toyota (T2) marketing model, fully considering the transcultural mainstream audiences across … Continue reading “Burrell spot for Toyota Sienna celebrates spontaneity”
The Mill announced several new appointments within its global colour team. Across the globe, The Mill now has 11 Colourists, all of which have a distinct and unique style and are made available to creative partners globally via The Mill’s remote grading setup. ALSO READ: Liz Roche appointed to GM and CSO of Havas CX … Continue reading “The Mill announces new appointments globally”
Retail chain Meijer launched its latest holiday commercial, You Better Not Pout,’ on Black Friday, 27th November, which chronicles a family’s attempt to celebrate a COVID-impacted Christmas. The work was created by Chicago-based independent advertising agency The Distillery Project (TDP) and doesn’t feature any imagery of stores or merchandise. Instead, the focus is on one family … Continue reading “Meijer takes ‘Believe’ message into Covid era”
2020 has been filled with cancellations, but one thing that people are actually happy to have cancelled? Their work holiday parties. Miller Lite agrees: Cancelled work holiday parties means more time to drink Miller Lite with their real friends, or as they call it, Miller Time. The brand is memorializing people’s cringiest moments in an … Continue reading “Farewell, Work Holiday Parties — ‘Tis Miller Time”
Continuing their tradition of growing exceptional editorial talent, Whitehouse Post proudly promotes Luke Sloma to Editor A 2010 graduate of Bowling Green State University in Ohio, Sloma boarded a Megabus bound for Chicago and hasn’t looked back. Over the past decade, Sloma cut his teeth at various Chicago post houses working his way from intern to vault and spent 2 years … Continue reading “Luke Sloma promoted to editor at Whitehouse Post”
Energy BBDO launched a ‘Go Vote!’ campaign across its social media channels. The campaign was born internally from a team with a strong desire to encourage all eligible voters to register and vote on 3rd November. According to the United States Elections Project, only 58.1% of the voting-eligible population cast a ballot in 2016’s presidential … Continue reading “Energy BBDO designs ‘Go Vote!’ gifs for election”
Gale “Kansas Comet” Sayers, Legendary Chicago Bears running back who’s book the 1971 movie Brian’s Song was based on, died today. He was 77. His death was announced by David Baker, president of the Pro Football Hall of Fame. Inducted back in 1977, he was the youngest player in pro football history to join their … Continue reading “Chicago Bears’ legend Gale Sayers dies at 77”
Athletes For Care has announced their inaugural charity golf tournament in support of Lost Boyz, Inc., a Chicago-based community youth sports organization. A charity event has been organized that provides immediate support to the Lost Boyz winter sports program. A4C’s first-ever Golf Tournament will be held on September 22nd at the Bolingbrook Golf Club in … Continue reading “Athletes For Care announces golf tournament”
Chicago-area radio host Dan McNeil was fired by the station’s owner, Entercom, after a “degrading and humiliating” tweet about ESPN reporter Maria Taylor. On Monday, Taylor was working as the sideline reporter for ESPN’s Monday Night Football game between the New York Giants and Pittsburgh Steelers, when McNeil compared Taylor’s outfit to a porn star. … Continue reading “Radio host McNeil fired after ‘Degrading’ tweet”
Picture North and director Martin Rodahl get fans excited for 2020 NFL season with Kansas City Chiefs quarterback Patrick Mahomes. Leading up to the 2020 NFL season kickoff, production company Picture North and director Martin Rodahl have collaborated with client BioSteel, a sports nutrition and hydration company making inroads into the US market, to make … Continue reading “Picture North teams up with Patrick Mahomes”
In the aftermath of another shooting of a Black man by a white police officer—this time in Kenosha, Wis., Sunday night—the Bears cancelled their practice that was scheduled to begin at 9:20 a.m. Thursday. This afternoon, Bears players released the following statement: “In the wake of what has taken place in our backyard of Kenosha … Continue reading “Bears players vow to take action to effect change”
Expect The Bears ratings to go through the roof this year. And not because former Eagles’ Super Bowl MVP Nick Foles is a QB. No, The Bears and the City of Chicago have agreed that it’s not yet the right time to welcome fans back to Soldier Field due to COVID-19. But they will continue … Continue reading “Bears to begin games without fans in stands”
Mailchimp, VICE, and Arts & Sciences, launches the self-shot docuseries Essentials that follows nine essential workers navigating their lives during Covid-19 in various cities around the United States. The show focuses on often less-heard-about employees and small business owners who are exploring ways to modify their capabilities to provide needed services to their communities. The five-part, … Continue reading “Chicago urban farmer in Mailchimp docuseries Essentials”
Jim Glover has worked for general market and black advertising agencies and his work has always been on the cutting edge, which many believe is why he has won so many accolades in the biz. Jim is now the founder, President, Creative Director/writer of MultiCultural Creative Consultants (MCC), author of the thriller novel, Mad Man and a … Continue reading “How did Blacks get into advertising anyway?”
Major League Baseball’s 32 owners have approved a strategy for players to return to summer’s official sport in early July. The plan calls for an 82-game season with teams playing their divisional rivals and other nearby teams to minimize travel during the coronavirus pandemic. Spring training could begin in early to mid-June, a person familiar … Continue reading “82-game season for Cubs, Sox could start on July 4”
Macy’s on State Street will celebrate Black History Month with a screening of the Academy Award-winning short film Hair Love followed by a thoughtful discussion with the film’s writer and director, Chicago native Matthew A. Cherry. The event takes place on February 20 at 6 p.m., Macy’s Narcissus Room, 111 North State St. Hair Love, … Continue reading “Oscar winner Matthew A. Cherry to speak at Macy’s”
Jack Daniel’s spot encourages whiskey drinkers to enjoy sweet new flavor with bold confidence FCB Chicago helped launch Tennessee Apple with a rocking trip through infinity. According to an agency press release, the sweet new Jack Daniel’s variety garnered an “overwhelmingly positive” reception when it landed on shelves around the nation earlier this month. Moving … Continue reading “FCB Chicago sends Tennessee Apple through infinity”
Authors, CEO’s and former NFL players among speakers scheduled for annual event at Navy Pier The organization built on a commitment to women is looking for men. The 8th annual 3 Percent Conference — taking place this year on November 7-8 at Navy Pier — explains the gender bias on the front page of … Continue reading “3% Conference touts ‘amazing’ 2019 lineup”
Football is back, thank god. As a Bears’ fan, I’m not thrilled that the Cheeseheads beat the them 10 – 3 last night during the NFL opener. But at least one Chicago team won last night and that would be DDB Chicago with their goofy new State Farm work that features rival QB’s Aaron Rodgers … Continue reading “Rodgers, Mahomes talk agents in new State Farm work”
Gator-who? Power-what? I did not know this. Apparently for the last 50 years, Pedialyte, from Abbott Park, IL-based Abbott, has served as the go-to rehydration solution for athletes. A huge Pedialyte fan, Cleveland Browns wide receiver, Odell Beckham Jr. has teamed up with the over-the-counter brand to tell the story of its unprecedented rehydration results. … Continue reading “Burnett, Sarofsky kick off new Pedialyte campaign”
It would seem that this new Minnesota Lottery campaign is using a ‘3-man rush’ scheme to hit us with their new advertising campaign. And it works. To promote a new Vikings scratch-off ticket, agency Periscope, the Minnesota Lottery and the Minnesota Vikings have come together to bring former defensive end Jared Allen back just in … Continue reading “Minnesota Lottery introduces us to Viking fan Jan”
Bobby Rowe and Sean C. Sullivan are the new faces in New York and LA, Collective Management remains in the Midwest The principals of international creative company Cutters Studios are very proud to announce the immediate appointment of highly accomplished industry professionals Bobby Rowe and Sean C. Sullivan as the firm’s new representatives on the … Continue reading “Cutters signs new East & West Coast representation”
The actress / comedian reserved an entire theater to share the film’s “powerful message” with family, friends, supporters, and students from Chicagoland Actress and comedian Sherri Shepherd felt so strongly about the message contained in the film Brian Banks that she rented out an entire theater to share it with students, friends, family, and supporters … Continue reading “Sherri Shepherd hosts ‘Brian Banks’ screening at AMC”
Bridgestone claims that its tires are built to deliver a “Clutch Performance,” when it matters most in the real world. Featuring the latest technologies from the Nashville-based company, the Turanza QuietTrack tire delivers confident control in wet and snow conditions. According to a statement from Bridgestone, the tire is backed by a best-in-class 80,000 mile … Continue reading “Burnett comes through in the clutch for Bridgestone”
Jared Stabiner, Cameron King join the growing Chicago-based experiential tech and interactive agency Award winning experiential technology agency NEXT/NOW — known for creating original AR/VR, Touch, Gesture, Motion Tracking, and Projection mapping content and software — has recently added agency veterans Jared Stabiner and Cameron King to continue to expand their growing national initiatives. … Continue reading “NEXT/NOW expands business development team”
Relationship kicks off with video about plant-based protein diets starring “ambassador” Kyrie Irving Beyond Meat, the world’s leading plant-based meat company, has engaged Stun, an award-winning agency and content studio as its Branding and Media partner. The announcement was made today by Stun Principals & Co-Founders Mark Feldstein and Brad Roth, who is a native … Continue reading “Beyond Meat engages Stun for branding and media”
The term “sucked” could have applied to the parade of mediocre, ho-hum spots that aired during Sunday’s big game. And so ends another Super Bowl season. The build up of anticipated commercials is finally (and mercifully) over until next January. If one were to say Sunday, “Well, that sucked the life out of me,” we … Continue reading “The Best and Worst of Super Bowl LIII commercials”
With a growing client portfolio and a staff that includes “scientists, mathematicians, developers and engineers,” the Windy City outpost of the global company makes a dazzling Midwestern impression In the year since Framestore opened its Chicago office with a launch party at the Adler Planetarium last September, the company has more than lived up to … Continue reading “Framestore’s Chicago office, a year after the launch”
A bold and extensive new campaign takes on the big boxers and Amazon with broadcast, digital, and calls-to-action (Chicago — 24 September 2018) Ace Hardware is amplifying its presence while distinguishing itself from Home Depot, Lowe’s, and Amazon in a new advertising campaign from O’Keefe Reinhard & Paul. According to OKRP CEO Tom O’Keefe, the … Continue reading “OKRP helps Ace become “The Home Convenience Store””
Don’t ask if your dreams are crazy, ask if they’re crazy enough Nike has released its first commercial with former San Francisco 49ers quarterback Colin Kaepernick as its new “Just Do It” spokesman. This 2-minute spot, titled Dream Crazy from longtime ad agency Wieden and Kennedy is filled with inspirational scenes of young … Continue reading “Colin Kaepernick in first ‘Just Do It’ commercial for Nike”
JTWO Films has already hit the ground running and collaborating with agencies and clients in the Greater Chicago area (Chicago — 12 June 2018) Coming onto their ninth year as a full-service video production company, JTWO has officially opened shop in Chicago, where they will be bringing their full range of Video Production and … Continue reading “Philly-based JTwo Films expands into the Windy City”
Integrated marketing agency Blue Chip announced that it has hired former client and P&G exec Joy Mead as its new executive vice president and general manager of business leadership. Mead comes to Blue Chip from a 30-year career at P&G, where she retired as an associate brand director, overseeing marketing for its $9 billion grocery … Continue reading “Blue Chip names former P&G exec Joy Mead EVP / GM”
Well, this is dope. Just in time for opening day, 72andSunny New York and New Era Caps has launched “We Who Reign,” a new, multi-platform campaign that juxtaposes traditional kings and queens with today’s reigning cultural creators in their modern day “crowns” — the iconic New Era Authentic Collection 59FIFTY Fitted. And it’s a home … Continue reading “Cubs’ Javier Baez reigns in New Era work”
There were plenty of eye-popping fireworks during this year’s Super Bowl in terms of both offense on the field and the amount of high-profile celebrity helmed ads. While it was all good for the NFL’s brand, was it good for the brands that spent $5 million for a 30-second spot? It’s an age-old debate albeit … Continue reading “Celebrity Super Bowl ads: what’s in it for your brand?”
Last week, Mars Wrigley Confectionary brand, Skittles, announced that it would create the most exclusive Super Bowl ad ever, and would only screen it to only one person, and that person happens to be Marcos Menendez a teenager from Canoga Park, California. According to an agency spokeswoman, Menendez is a real teenager, not a paid … Continue reading “Schwimmer pushes Skittles for Super Bowl”
Traveling Picture Show volunteers at food bank It’s a holiday tradition for Reel Chicago to cover the good things that Windy City ad agencies and production companies are doing for the community, like Scott Marvel’s annual Give a Shirt drive to help the homeless. But, what’s happening on the west coast? After contemplating all that … Continue reading “Traveling Picture Show, David&Goliath, Story, Cary Ruby”
David Cassidy, the 67-year-old legendary artist and performer who succumbed to organ failure Nov. 21, spent some of his last days playing music in Chicago. “We were working on an EP called Songs My Father Taught Me,” says Mix Kitchen’s Craig J. Snider. “These are songs that his dad, Jack Cassidy, taught him. We had … Continue reading “Making music with David Cassidy”
David&Goliath for Kia David&Goliath has dropped a new campaign for its successful Kia client and this time the brand is taking a new route. And guess what? The hamsters must be back home because none are in sight in this new Sorento spot. Even better, it pokes a little bit of fun at a stereotypical … Continue reading “Kia, The Rock, Finish Line in the news”
The results of Hurricane Maria in Puerto Rico have been devastating to say the least. And the response of the current administration to the island, which is home to 3.4 million Americans, has been ridiculously lax as well. Tuesday, the Trump administration even denied a request from several members of Congress to waive shipping restrictions … Continue reading “Utopic collecting for Puerto Rico”
The Chicago Bulls are giving fans a new way to follow their beloved basketball team into the locker room and beyond as they enter a rebuilding season as evidenced by the one and done departure of Dwayne Wade to the Cleveland Cavaliers. Last week, the team launched a new season-long series titled “Run With Us” … Continue reading “Bulls, Bears and Gatorade!”
Explore Media highlighted the boost that recreational vehicles give to tailgate parties in a new spot for GoRVing.com, an online resource for travel ideas, news and RV dealer information. The 30-second Home Field Advantage combines rapid-fire shots of food, friends and fun with smart footage of an extra large ride to showcase the great American … Continue reading “Explore Media produces latest Go RVing broadcast ad”
I’ve thought of calling lots of various people through the years on game day, even at one point the cops (let’s leave it at that), but I can’t say I have ever thought of calling former NFL coach Jon Gruden until now.
Naperville-based, Chervon, one of the world’s top 10 manufacturers of power tools, outdoor power equipment and related products, has named The Escape Pod as AOR for its SKIL and SKILSAW brands. Chervon is looking to The Escape Pod to amplify both brands through an integrated campaign which will include broadcast, radio, digital, social and experiential.
The AOR appointment builds upon the successful partnership between Chervon and The Escape Pod in launching the EGO Power+ line of Lithium-Ion battery-powered outdoor equipment to the number one spot in the category in two years.
On April 13, Cutters Studio Detroit (CSD) helped the Detroit Lions rally their fan base and earn national headlines by hosting a sensational “uniform unveil” event that was live-streamed by more than 300,000 viewers.
Cutters, with studios in Detroit, Chicago, Los Angeles, New York City and Tokyo, conceived and produced the entire media events behind the scenes of the fanfare which consisted of several brand films, a complete on-air graphics package and an experiential art installation.
321 Fast Draw studio is currently working on unique animations for two high profile sporting events: A 2.5-minute segment for Fox TV’s Super Bowl’s Pre-Game Show this Sunday and a 60-second continuing segment for the NBA’s new show, “NBA Countdown,” that starts airing Feb. 12 on ESPN and ABC-TV.
The first-ever, exciting, enormous Chicago Pop Culture Show & Sale takes place Thanksgiving weekend, Nov. 26-27 at the Pheasant Run Mega Center in St. Charles, giving visitors a spectacular blast from the past.
A year in the works, this new event builds on the concept of a comic convention with all kinds of vintage TV and movie, sports, music, sci-fi, comics and toy collectibles, memorabilia and displays.
TWO MORE EMMY NOMINATIONS (apologetically overlooked in last week’s listing in ReelChicago). Feature-length doc “Chicago’s True Nature: The Forest Preserves of Cook County,” that aired on WYCC/20 and that took a year to produce and shoot, was an Emmy nominee in the category of Program / Special / Series.
Thirty years ago last January, the 1985 Chicago Bears coach Mike Ditka was carried off the New Orleans Superdome turf after the Bears demolished the New England Patriots, 46-10, in Super Bowl XX on Jan. 26, 1986.
Now a feature-length doc brings that memorable victory back to life. “’85 Bears: The Greatest Team in Pro Football History” will premiere in for Chicago audiences Wednesday, Sept. 7 on WTTW/11 at 8 p.m.
Daufenbach Camera is having a busy month supplying gear for major events. Sunday’s “Country LakeShake” concert at Northerly Island, was shot for Country Music Television (CMT) with 13 Arri cameras — a mix of Arri Alexas, Alexa Minis and Amiras.
The concert starred Jason Aldean and a dozen country and western singers performing at the First Merit Bank Pavilion on Northerly Island.
THE CHICAGO BEARS are redefining the way they connect with bilingual and bicultural Hispanic fans by signing with Paco Collective to head the team’s cross-cultural marketing.
This marks the Bears’ first formal partnership with an Hispanic-specific strategic marketing agency.
Energy BBDO’s 2016 Super Bowl spot, the 90-second “Bud Light Coin” for ABinBev that aired in the game’s fourth quarter, was one of the eight Best of Show winners in the 2015 Mobius Awards announced March 5, in the Integrated Campaign/Food & Beverages category.
Amid the Super 50 hoopla and celebrations for Peyton Manning and the Denver Broncos for their win, we all missed something so small that its’ changing the face of sports in a way we never thought we would see.
The data stream from a Real Time Locator System (RTLS) was used live, for the first time, at an NFL football event.
When STIR Post Audio was looking for a third audio mixer they wanted a professional who had worked in a different environment, as executive producer/partner Mindy Verson put it.
ON THE HEELS of Energy BBDO losing the Bud Light business to BBDO’s flagship New York office, Lay’s potato chips has said goodbye.
LEO BURNETT trumped the Chicago International Film Festival TV awards by scoring 18 – or almost half — of the 40 television commercial awards presented last Wednesday at a ceremony at the Hyatt Magnificent Mile Hotel.
IN ADVANCE OF ITS BROADCAST PREMIERE Dec. 17 on Ch. 11, Kindling Group, the production company behind Susanne Suffredin’s documentary @home, is conducting a series of media training workshop for homeless service organizations.
BAM STUDIOS added two new rooms over the summer to accommodate increased business in all areas of its audio post services, says owner/engineer Brian Reed. Studio C was enlarged into a state-of-the-art recording booth, taking over what had been Reed’s office. New Studio D is a well-appointed mixing booth.
WGN-TV’s nostalgic two-hour special “Wrigley 100: A Century Celebration,” is scheduled to air April 20, 7-9 p.m. CDT, 14 months after WGN-TV’s production chief Bob Vorwald began production.
AGENCY SCC starts 2014 with new business from Evanston-based Kerrygold USA, importers of Ireland-made butter and cheese. Said Molly O’Loughlin, Kerrygold USA’s marketing director, in announcing their new agency: “SCC is a food expert that knows our consumers and most importantly, they are scrappy enough to help us grow our business in any kind of market.”
Chuck Garfein, Comcast SportsNet Chicago anchor, is fulfilling a youthful ambition in writing, directing and editing a 4-part hourlong series on the memorable games in Chicago Bears history.
With “Bears Classics,” sponsored by Honda, the regional sports network dramatically increases its historical documentary offerings.
WGN-TV has nailed chats with all-time home-run king Henry Aaron and other Hall of Famers among some 70 completed interviews for a two-hour documentary on Wrigley Field’s 100th anniversary to air next spring.
The alleged misuse of acts perpetrated by brothers Paul and Mitch Roston, who for 35 years ran Roscor, the Mt Prospect AV equipment company, were spelled out in detail in a lawsuit filed Feb. 21 in Cook County Circuit Court.
The suit alleges that the brothers breached their fiduciary duties to the company, committed corporate waste and took advantage of Roscor for personal gain, from 1977 to 2012.
George Halas was intensely proud of his triple identity: son of Bohemian immigrants, lifelong Chicagoan and founder of the Chicago Bears.
Now his descendants are using their good name and high profile to assist fundraising efforts for veteran producers Susan Marcinkus and Larry Jacobs’ documentary on Chicago’s Czech community, part of WTTW/11’s series on the city’s ethnic groups.
TODD LOOBY’S FEATURE BE GOOD opens Midwest Independent Film Festival’s 2013 season Feb. 5. The Chicago-made indie, written and directed by Looby, stars Amy Seimetz (of recent Sundance selection Upstream Color) as a new mother making the tough adjustment back to the work world, and Thomas J. Madden (Looby’s Lefty) as her husband, an independent filmmaker balking at his new childcare duties.
NBC5 management believes star Bears receiver Brandon Marshall is such a good catch that his telegenic work for the station will continue throughout next off-season.
Marshall’s smile and affable manner has lit up the 45-minute post-newscast “Sports Sunday” segment since the start of the NFL season. But with the blessing of top NBC5 executives, executive sports producer Geoff Glick projects Marshall to roam far and wide from football for video work in 2013.
The Chicago Bears are back in business. And once again, the question no doubt uppermost in the minds of the team’s legions of fans is whether the Bears will make it to the Super Bowl this season.
Hope, ya know, springs eternal.
Two By Four/Chicago, the ad agency of record for the Bears, is certainly doing its part — via a new ad campaign just breaking — to spark hope that this year’s team has the athletic talent and the ferocity to get the job done.
THE ILLINOIS FILM OFFICE hired seasoned location scout Raul Esparza as assistant managing director/location manager, replacing Todd Lizak who officially retired in January. He was asked to return to the IFO as a 75 day contractual employee to help interview prospective candidates for the vacancy and handle location scouting until his successor was hired.
THE COMMERCIALS DAM has burst and this last quarter of 2011 should be busy and profitable for the commercial production/post scene. Directors’ reps are swamped fielding agency bids for major advertisers and out-of-town production companies in abundance have been and currently are shooting here.
Says Valerie Gobos, one of the estimated 40 directors/production company reps: “After a comparatively slow third quarter, the anticipated fourth quarter storyboard flow started out slowly, as agencies went through the creative approval process and exploded this week.”
This we know for sure. Todd Tilford isn’t in Kansas anymore.
On Monday afternoon, DraftFCB/Chicago tapped Tilford, 47, as its new chief creative officer, starting in early August.
Tilford grew up in Kansas, attended the University of Kansas in Lawrence, and got his first job in advertising at Valentine Radford in Kansas City.
But that was all a while ago.
Laura Szymber’s Axiom Megamedia is working with ESPN to develop a series of Monday Night Football promos for the cable network’s 2011 NFL season.
The full-service production company was named ESPN’s “preferred Chicago video production resource for upcoming network game promotions” in December, after acting as the Chicago production company for last fall’s promos for the Bears/Packers “Monday Night Football” game.
100 GOLFERS from the postproduction industry have signed up to participate in the 15th annual Hummel golf, outing, Monday, Aug. 9 at the Wilmette Golf Club. “That’s a good turnout,” notes Pete DeBenny, one of the organizers of the event whose proceeds go into the non-profit Chicago Post Production Benefit Fund.
Incidentally, one of the foursomes will be the Red Car team, which includes managing director Craig Duncan. At the most recent golf industry event, he shot an amazing 68.
Hootenanny editorial boutique has brought a former Avenue Edit colleague into their circle. It’s representing Los Angeles-based editor Dean Gonzalez, who brings 13 years of L.A. savvy in commercials, music videos and long form editing to Chicago clients.
A Chicago native, Gonzalez had edited for Final Cut/Los Angeles and Sunset Editorial after several years at Avenue Edit’s Santa Monica branch.
The Chicago Hootenanny partners had known Gonzalez during the respective Avenue Edit years and followed his career thereafter.
“The Express” will wrap June 19 after two months of shooting at preserved period locations and classic outdoor stadiums that sold Universal Pictures on filming the 1960s story about college football hero Ernie Davis here.
“Chicago had everything we needed. It’s never easy to find good period locations,” said executive producer Derek Dauchy.
“The Express” stars Dennis Quaid as coach Ben Schwartzwalder and Rob Brown as Davis, the first African American winner of the Heisman Trophy.
Trio Video is expanding its fleet for the second time in less than two years with the infusion of a $10 million investment from two venture capital companies.
Management of the company is unchanged. Trio is owned by partners Jack Walsh and Gary Meagher, who will celebrate the 25th anniversary of their company next year.
Through the investment from Marquette Capital Partners of Chicago, BIA Digital Partners of Chantilly, Va., Trio is building its third HD/multi-format truck and a Beta support vehicle for delivery next March.
Roger Ebert and six other Chicago TV veterans will be inducted into the Silver Circle of the Chicago/Midwest cheaper of the National Academy of Television Arts and Sciences. Ebert, a Pulitzer Prize?winning writer, and co-host of nationally syndicated “Ebert & Roeper,” is also movie critic for Ch. 7.
The awards dinner will be held April 29 at the Drake Hotel.
Other honorees are: Linda Yu, a Ch. 7 news anchor since 1984 after five years at Ch. 5 ? Chicago native and sports veteran Greg Gumbel, host of CBS’ “The NFL Today,” who began his career as a Ch.
Overall, the year coming to a close was nothing to cheer about. For most, October was a pretty good month, November was scary, but December, bless its cold and windy heart, is going to be okay from what we hear.
Here’s a rundown on some recent production activity.
DIRECTOR DENNIS MANARCHY came off a huge five-day Panasonic job, regrouped, and immediately went to Soldier Field to film four spots for LaVita (a Viagra type product) with spokesman Mike Ditka, the epitome of macho. They will air during the NFL playoffs and probably during the Super Bowl.