Calabash creates social media shorts for Runtime

Making the best food choices is a lot harder than you might think. Enter Runtime, the next-gen nutrition provider designed to optimize performance for everyone. Looking to reach customers beyond Europe, Runtime tapped Calabash to create a series of animated shorts for the company’s social media feeds worldwide. Runtime’s executive Tobias Batton says that the goal of the new campaign … Continue reading “Calabash creates social media shorts for Runtime”

Calabash Animation is the Go-To creative for toy brands

“Toy work is engaging because it’s usually very dynamic and creative,” says Calabash Executive Producer, Sean Henry. “It can take us anywhere from dragons to spaceships to silly bathroom humor for the boys, and the girl brands are adorable and stylish, taking us into different fantasy worlds that for us animators are fun to explore.”     Even … Continue reading “Calabash Animation is the Go-To creative for toy brands”

Calabash dials it up to 19 million for PayPal campaign

Animation studio teams with design house Run Kick Shout on digital spots about payment systems created by Walrus The old journalism adage “show me, don’t tell me” is visually appropriated cleverly in a new six spot online ad campaign for PayPal entitled Ubiquity. Created by agency Walrus, New York, and featuring character animation from Calabash, … Continue reading “Calabash dials it up to 19 million for PayPal campaign”

Calabash, Starkist go bold with Candace Cameron

“The incredibly talented Calabash team makes Charlie the Tuna the larger-than-life character he deserves to be.” Quench GCD John Gilbert (Chicago — 13 September 2018) Looking to go “bolder,” Calabash once again teamed with agency Quench, Harrisburg, PA, to create the latest 2-spot campaign for Starkist. Reuniting beloved icon Charlie the Tuna with actress Candace … Continue reading “Calabash, Starkist go bold with Candace Cameron”

Calabash helps Airstream launch new Nest trailer

A clever multifaceted initiative features original animated hummingbird characters Gigi And Dave   (Chicago — 29 June 2018) Airstream has been making its instantly recognizable brand of travel trailers with their distinctive rounded shape and polished aluminum look since the 1930s. With their new fiberglass travel trailer, Nest, Airstream explored a new market while pushing … Continue reading “Calabash helps Airstream launch new Nest trailer”

Calabash changes hands in a five-year buyout by longtime animation staffers

After 20 years in business as one of the nation’s most successful spot animation houses, owners Monica and Ed Newman have sold Calabash on a five-year buyout to two long-term employees.

New owners as of Sept. 1 are Wayne Brejcha, 40, chairman/secretary, and Sean Henry, 30, animation director/computer guru. They have been on the Calabash staff for 14 and 12 years, respectively, and consider themselves equal partners.

Havas Chicago bolsters Executive Leadership team

Havas Chicago announces the appointment of two key executives to round out a dynamic and diverse leadership team with proven abilities to drive the agency’s future growth and success. Lilia Arroyo Flores joins Havas Chicago as chief strategy officer and Maisha Pearson joins as chief client officer. “At Havas Chicago, we’re focused on operating as … Continue reading “Havas Chicago bolsters Executive Leadership team”

Energy BBDO helps Ocean Spray celebrate farmers

Chicago agency launches new “Act Tiny, Be Mighty” campaign that provides fresh POV on farming Ocean Spray has launched a new advertising campaign, via new AOR Energy BBDO, dubbed, “Ocean Spray. Act Tiny. Be Mighty.” To tap into its roots as a farmer-owned cooperative, the Middleborough, Massachusetts-based company has built a strong brand focused on … Continue reading “Energy BBDO helps Ocean Spray celebrate farmers”

400 Chicago-L.A. folks partied at Windy City

WINDY CITY WEST’S PARTY Monday night in L.A. was the smash hit everyone expected from Brenda Sexton, whose Chicago-L.A. Link brought together 400 folks with Chicago connections jam-packed” at La Grande Orange restaurant in Santa Monica.

“We got rave reviews on everything, especially favorite food from Chicago which was fantastic,” an exhilarated Sexton told the Reel. To give the event a hot Hollywood vibe, TV cameras were placed around the room as guests were interviewed by columnist/Ch.

Slang Music offers new ‘house music’ iPhone apps

VINCE LAWRENCE’S Slang Music has added another service — creating iPhone apps under a new company, iLL Concepts, LLC, with partners Thomas Beckmann and Jack Eisenberg. First up is “House Music Ringtones,” whereby users can download the free app and have immediate access to four free house music ringtones.

“Users then have the option pay $1.99 for 21 more original ringtones and a reduced price for each additional library of future house music ringtones from other founding fathers of the genre,” says Lawrence.

Zig/Chicago losing its zip without Kevin Lynch

ZIG/CHICAGO MAY ZAG with the loss of creative director Kevin Lynch come early February, when he leaves the Chicago branch of Toronto-based Zig. Two years ago Zig acquired hot creative boutique agency Hadrian’s Wall, of which Lynch was co-founder.

Lynch’s stated reason for leaving, he told the Sun-Times, was simply because he wanted a change. He said he is considering all career options in advertising and beyond.

Avenue Edit equipment auction went “very well”

THE SALE OF EQUIPMENT AND FIXTURES at the Avenue Edit auction earlier month “did very well,” although auctioneer Paul Finn of the Boston-based auction house could not reveal how much money was raised by the sale.

He did say, however, that 100 customers were in the house and another 100 bid via the internet. Proceeds from the auction will be used to pay Avenue Edit’s creditors.

FYI: The DGA will bestow an honorary life membership on Roger Ebert at the guild’s Jan. 31 awards dinner in L.A. ?

Christmas feature films here next month

SANTA CLAUS IS COMING TO TOWN in the person of Paul Giamatti when the Vince Vaughn starrer “Fred Claus” starts shooting here Jan. 7 for a full month.

Vaughn plays Santa’s bitter older brother, and the movie also stars Kathy Bates, John Michael Higgins, Ludacris, Miranda Richardson, Kevin Spacey and Rachel Weisz. Director is David Dobkin (“Wedding Crashers”).

A production office has been operating out of Chicago Studio City for two months where sets are being built in all three stages for a full month of filming.

Ten local film houses to connect one-on-one with top Hong Kong film mission seeking U.S. partners

Representatives of 10 Chicago film and digital entertainment companies have been selected to meet one-on-one with delegates of a high-level Hong Kong film delegation Oct. 25 during “Hong Kong Day in Chicago.”

The object of the link-up is to “sell Hong Kong companies on our local talent” said Debra Rogers, senior international trade specialist, U.S. Dept. of Commerce, which created the program.

TEN FAMOUS ADVERTISING ICONS

took the spotlight MasterCard Superbowl spot for McCann-Erickson/New York that will continue to air, it was that highly acclaimed.

Calabash Productions animated nine of 10 icons?the Gorton Fisherman was the sole live action character?seated around a dinner table.

The icons were Charlie the Tuna, Mr. Clean, and Count Chocula, old Calabash clients, Jolly Green Giant, Pillsbury Dough Boy, Vlasic Pickle Stork, Mr. Peanut and?for the first time in animation?Chef Boyardee and the Morton Salt Girl.

Animators special report, Part I

The Chicago animation scene is dominated by commercial broadcast, many top firms being divisions of larger post houses or production companies, like Superior Street’s Flux Group, Swell’s Bazooka Graphics, Golan Production’s Atomic Imaging.

Dreamation Studios is developing a 3D feature and a 24-hour internationally broadcast animation network.

REELSCREEN: News & Notes – 11/19/03

POST PEOPLE PRODUCE INDIE. Former Lakeshore Production colleagues, I-Cubed producer Samantha Steveson and freelance editor Gregory Poulimas, started shooting their indie feature in 2001 and, with the help of I-Cubed, are wrapping post on their first feature.

Poulimas wrote and directed and Stevenson produced “Before We Were Turtles.” Story is about a couple deals with their past together and how they’re going to get on with their lives. Christen McAllister and James Zois are the leads. “We shot every weekend for two months,” said Stevenson.