The 9th annual 3% Conference goes virtual Monday

1+ The 3% Movement will host a digital conference themed “The Radically Inclusive Future of Work” for their 9th annual event, July 27-29, where attendees are invited to reimagine work from the comfort of their own homes. Between a global pandemic and racial unrest in our country, this moment in history is serving as the … Continue reading “The 9th annual 3% Conference goes virtual Monday”

The eighth annual 3% Conference

7+ Every year, the annual 3% Conference transforms a highly professional agenda into a warm and spontaneous vibe. Inspired to change the fact that only 3% of agency creative directors were women at the time of its founding, the event offers a two-day program of panels, experts, and workshops that dives deep into the intricacies … Continue reading “The eighth annual 3% Conference”

3% Conference touts ‘amazing’ 2019 lineup

2+ Authors, CEO’s and former NFL players among speakers scheduled for annual event at Navy Pier   The organization built on a commitment to women is looking for men. The 8th annual 3 Percent Conference — taking place this year on November 7-8 at Navy Pier — explains the gender bias on the front page … Continue reading “3% Conference touts ‘amazing’ 2019 lineup”

3% Movement: brand purpose will win Super Bowl

2+ Together with Sprinklr, Twitter, and Papa John’s, the 3% Movement encourages fans to track purpose-driven campaigns by using the hashtag #3percentsb In its sixth year of generating real-time feedback to Big Game ads, The 3% Movement is now setting out to capture what that feedback suggests about brand purpose. Using sophisticated data analytics in … Continue reading “3% Movement: brand purpose will win Super Bowl”

3% announces Athena Advertising Awards winners

3+ TBWA\Chiat\Day T3 Droga5 FCB India earn top honors at the second annual creative event (New York — 9 November 2018) The 3% Movement, the advertising/creative industry’s leading voice in gender equality and diversity overall, and the Athena Film Festival, which showcases films that celebrate the stories of fierce and fearless women leaders, announced the … Continue reading “3% announces Athena Advertising Awards winners”

A “Privilege Check” from Heat and the 3% Movement

4+ Heat Executive Creative Director Elaine Cox talks about privilege, video games, and workplace diversity Attendees who checked their jackets at the November 8-9 3% Conference in Chicago were given a scratch off filled with statements like “I do not have any learning disabilities,” “I have never gone to bed hungry,” and “I fit the … Continue reading “A “Privilege Check” from Heat and the 3% Movement”

The 3% Conference rises in Chicago

7+ Expert speakers, engaging activities, and sensational presentations helped to guide 1,300 industry attendees onto the same important long-term group project   Besides being informative, last month’s 3% Conference at Navy Pier was enlightening, collaborative, optimistic, intense, cosmopolitan, introspective, touching, intimate, raunchy, and hilarious. And that was just during the final few hours of the … Continue reading “The 3% Conference rises in Chicago”

72andSunny seeks applicants for 3% Conference Chicago

3+ The agency will sponsor five young people to join them at the November 8–9 Navy Pier event. To bring more diversity to the agency culture, The 3% Movement was formed. The movement aims to create opportunity for people from diverse backgrounds to break glass ceilings and join in on what is happening in the … Continue reading “72andSunny seeks applicants for 3% Conference Chicago”

SAG/AFTRA-agency contract boosts
session fees 7%; P&W to 14.3%

The lightning-fast negotiations for a proposed new three-year SAG/AFTRA commercials contract providing a 6.1% to 15% boost in payments was approved Oct. 1 by a huge margin by the two actors unions and the advertising industry.

By a vote of 81% to 19% taken by videoconference, both SAG/AFTRA’s joint boards and the Joint Policy Committee of the 4As and the Assn. of National Advertisers recommended the new package’s ratification by the unions’ 140,000 members.

Zakat and mothers hold Anti-Police Violence Rally

0 Zakat Foundation of America, in partnership with Our Lady of Suyapa Sanctuary and Readi Chicago, a Heartland Alliance program, is taking to the streets. Armed with peace and prayer, mothers lift up their voices as people who have lost their children to police brutality, gathering August 8 at the Daley Plaza. “When George Floyd … Continue reading “Zakat and mothers hold Anti-Police Violence Rally”

Back-to-School ads down 50% with uncertainty of opening

0 Numerator, the Chicago data and tech company serving the market research space, has launched a Back to School Index to understand how brands and consumers are managing through the uncertainty of school openings. The index monitors ad spend, promotional activity, and purchase behaviors versus a year ago to quantify shifts in everything from advertising strategy … Continue reading “Back-to-School ads down 50% with uncertainty of opening”

Sam Ciaramitaro’s photos of BLM Demonstrations

2+ Three-times Cannes Lion winner, Sam Ciaramitaro has become an accomplished director for Durable Goods and a producer with a distinct speciality for delivering poignant stories, often in an anthemic way, featuring people from all walks of life, including athletes, families and beyond. His two-decade career has spanned the agency, production and client side of … Continue reading “Sam Ciaramitaro’s photos of BLM Demonstrations”

City of Chicago prepares for cautious reopening

3+ Following several days of violent protests, the City of Chicago restores access to the Central Business District to prepare for cautious reopening. Mayor Lori E. Lightfoot today announced restored access to the Central Business District and Loop, to prepare the city for reopening on June 3. While full access to the area will be … Continue reading “City of Chicago prepares for cautious reopening”

‘Fire’ encore matches highest ratings since 2017

1+ Chicago Fire is well, on fire. Even in reruns. A rebroadcast of the beloved NBC series (0.6 rating in 18-49, 4.5 million viewers overall from 9-10 p.m. ET) matched the show’s highest rating for a rebroadcast since Thursday, Sept. 14, 2017 at 10 p.m. (0.7). Versus the previous week’s encore, Fire increased by +0.1 … Continue reading “‘Fire’ encore matches highest ratings since 2017”

Burnett wins Agency of the Year from AAA

1+ Congratulations to our friends at Leo Burnett and mcgarrybowen. Each agency took home three Gold statues from the American Advertising Awards which were announced April 28 virtually. Oh, and the agency at 35 West Wacker also took home “Agency of the Year.” Well done. Both agencies also took home awards in the “Best of” … Continue reading “Burnett wins Agency of the Year from AAA”

McDonald’s Q1 “significantly disrupted” by COVID-19

2+ McDonald’s Corporation today announced results for the first quarter ending March 31, 2020. During its investor earnings conference call live over the Internet, McDonald’s President and Chief Executive Officer Chris Kempczinski said, “Following our strong performance in 2019, McDonald’s began 2020 with exceptional global momentum, and our January and February sales were reflective of that trend. … Continue reading “McDonald’s Q1 “significantly disrupted” by COVID-19″

‘Chicago Fire’ ‘Med’ season finales #1 and #2 in ratings

3+ NBC’s Chicago Fire and Chicago Med led the network in total viewers. The shows ended their season ranking #1-2, respectively. The season-concluding Chicago P.D. captured the show’s most-watched episode. The Masked Singer, Survivor  and ABC’s comedies all lost out the season closer of Chicago Med (1.1 rating in 18-49, 9.3 million viewers overall from … Continue reading “‘Chicago Fire’ ‘Med’ season finales #1 and #2 in ratings”

BCBS commits $3 Billion to members and first responders

2+ The Blue Cross Blue Shield Association (BCBSA) announced that the network of 36 independent and locally-operated Blue Cross and Blue Shield (BCBS) companies and the Blue Cross and Blue Shield Federal Employee Program (FEP), have committed nearly $3 billion to date in support of members, health care workers and local communities to aid in the ongoing fight … Continue reading “BCBS commits $3 Billion to members and first responders”

‘CHICAGO TONIGHT’ provides local coverage of COVID

2+ CHICAGO TONIGHT, correspondent/producer Paris Schutz reports live from Chicago neighborhoods highlighting community challenges and solutions The sudden onset of the COVID-19 pandemic has radically altered everyday life for Chicagoans as they try to adjust to a new normal. Now more than ever, our communities need fact-based news and trusted information about this developing public health … Continue reading “‘CHICAGO TONIGHT’ provides local coverage of COVID”

Behind the Scenes: ‘The Rise of Skywalker’ DP, Dan Mindel

3+ Behind the Scenes: Honoring the visual tradition of the first eight films, Dan Mindel, ASC, BSC, SASC reteams with Panavision to conclude the Star Wars saga with Episode IX – The Rise of Skywalker In February 2019, director J.J. Abrams called “Cut!” for the last time during principal photography of the ninth chapter of the long-running Star Wars saga. Star … Continue reading “Behind the Scenes: ‘The Rise of Skywalker’ DP, Dan Mindel”