2+ The editor bringing his range of skillsets to every phase of the Chicago rapper’s music video The Colonie’s Nathan Rodgers recently helped set the pace for Chicago rapper Towkio’s music video, “Symphony,” a new single dropped from the artist’s debut album, WWW. The production gave the editor an opportunity to bring a … Continue reading “The Colonie’s Nathan Rodgers cuts Towkio’s “Symphony””
1+ The Colonie editor Nathan Rodgers recently cut famed Chicago rapper Vic Mensa’s hard-hitting short film, Machiavelli directed by Andre Muir. The project features three of the artist’s music videos, each with sharply contrasting styles and tempos while sharing an intrinsic theme. The editor wove together footage from the title music video, Machiavelli, SC Freestyle, and Rebirth, … Continue reading “The Colonie editor Rodgers cuts rapper Vic Mensa’s film”
2+ The Marketing Arm called on The Colonie’s remote-savvy team to provide editing, color grading, and creative services for a recent State Farm spot with a message of encouragement and support for those financially impacted by COVID-19. The two Chicago-based companies collaborated remotely on the :30 spot. Titled New Norm, the broadcast commercial features live-action … Continue reading “Colonie’s remote capabilities tapped for State Farm”
7+ Editor’s Note: The world changed right before our very eyes. We now work, live, exercise and entertain ourselves in our homes. This is the new normal. In this new on-going series, we check in on ad agencies, production companies, post-houses, and anyone else who wants to talk about their personal experiences during this coronavirus COVID-19 pandemic. … Continue reading “New Normal: multitasking at The Colonie”
5+ Chicago-based film director to pitch Plop Star, “the holy grail of toilet deodorizers” on Sunday, October 20 After sacrificing countless off-work hours transforming a product idea into a marketable reality, Tandem founder Tyler Jay will present the fruits of his labor to American television audiences. On the October 20 episode of ABC’s Shark Tank … Continue reading “Tandem founder Tyler Jay to appear on ‘Shark Tank’”
4+ Chicago shop makes the cut with a Porsche spot and a Taylor Bennett music video The Colonie is on the AICP Post Awards’ Shortlist with two of the company’s projects receiving nominations for exceptional work. Editor and Social Media Director Jimmy Helm and Creative Director Jennifer Moody received a nomination in the New Media: … Continue reading “The Colonie scores a pair of nods on AICP Shortlist”
3+ Director Tyler Jay goes all out in a big way to help launch a new product that fights toilet odor Director Tyler Jay and his team at Tandem, Inc. wrote an exceptional script for a comedic testimonial video starring the founder of Plop Star, a new product that kills toilet odor. Plop Star works … Continue reading “Tandem creates unforgettable spot for Plop Star debut”
11+ The Colonie has promoted and hired several employees to accommodate a surge in broadcast and social media work that began in 2017, according to a press release issued today. “There’s been an increase in commercial and social media projects, as well as integrated broadcast and online campaigns,” explains Mary Caddy, Executive Producer and Partner. … Continue reading “Yearlong spike in business fuels expansion at The Colonie”
Mixing humor into a commercial while staying on message is a tricky proposition, but doing it while reminding viewers about oral hygiene sounds dang near impossible.
With smart direction, excellent casting and a brilliant script by Weber Shandwick, Chicago’s Tandem, Inc. pulled it off in a new spot for the American Academy of Periodontology.