After years of internet arguments over whether butter or mayonnaise makes the best grilled cheese, Tillamook has finally settled the debate. Partnering with Leo Chicago and Allison Worldwide, the Pacific Northwest dairy brand is launching “Butternaise” — a limited-edition, first-of-its-kind spread that combines the best of both worlds for the perfect golden crust.
Released yesterday on National Sandwich Day (November 3) and available for purchase beginning November 6, Butternaise blends Tillamook’s award-winning Extra Creamy Salted Butter with KEWPIE Organic Mayonnaise and a hint of zesty spice — creating a rich, creamy spread explicitly designed for the ultimate grilled cheese experience.
The concept originated in Tillamook’s test kitchen, where the brand’s in-house chef had long been using the blend as a secret weapon for getting that signature golden crisp.
“The butter versus mayo debate has been raging online for years,” said Dean Paradise, Executive Creative Director at Leo Chicago. “Rather than pick a side, we found a way to give people the best of both — while showcasing Tillamook’s playful innovation in the dairy space.”
The launch follows Tillamook’s recent Grilled Cheese Fest in Los Angeles, a celebration of all things melted and toasty that brought together chefs, creators, and cheese enthusiasts to share their passion for America’s favorite comfort food.
“Our chef’s Butternaise recipe has been our secret for years — it’s what gives every sandwich that perfect golden crust,” said Jinny Lam, VP of Marketing at Tillamook. “We’re thrilled to finally share it with cheese lovers everywhere and give them the exact tool they need to achieve grilled cheese greatness.”
A limited quantity of Butternaise will be available exclusively online while supplies last. Because when it comes to grilled cheese, Tillamook just made choosing sides deliciously impossible.
CREDITS:
BRAND: Tillamook
- Jinny Lam – VP Marketing
- Austin Blythe – Marketing Manager
- Mel Meier – Marketing Manager
- Taylor Johnson – Marketing Manager
- Bre LaLiberte – Marketing Manager
- Alex Disney – Marketing Manager
- Emma Anderson – Marketing Manager
- Eric Secher – Marketing Manager
- Executive Producer: Josh Archibald
- Product Director: Jill Allen
- Research & Development: Steve Marko
- Developer: Justin Laabs
AGENCY: Leo
- Dean Paradise, Executive Creative Director
- Sarah Block, EVP Creative Director
- Jeff Candido, SVP Group Creative Director
- Diego Benitez, Senior Art Director
- Sam Cescau – Chief Strategy Officer
- Katelyn Saks – VP, Strategy Director
- Sean Logan – Associate Director, Strategy
- Liam Doherty – EVP, Account Director
- Sarah Kaminsky – SVP, Account Director
- Rachel Lui – Account Director
- Alivia Klinghofer – Assistant Account Executive
- Will St. Clair – SVP, Executive Producer
- Tyler Jones – Producer
PR: Allison Worldwide
- Tasso Annos, Community Manager
- Sergio Benitez, Assistant Account Executive
- Monica Finch, Executive Vice President
- Tyler Grahame, Senior Account Executive
- Brooke Holloway, Account Manager
- Nicole Kelly, Media Coordinator
- Taylor Key, Account Manager
- Andrea Molina, Senior Account Executive
- Hannah Montpas, Executive Vice President, Food & Beverage
- Kara New, Account Manager
- Katie Rodewald, Account Executive
- Lisa Rosenberg, Global President, Consumer Brands
- Kelsee Sailsbery, Account Manager
- Sam Serafin, Account Executive
- Allix Snyder, Senior Vice President
- Brittany Spell, Senior Account Executive
- Jensen Strandberg, Account Director
- Claudia Vargas, Senior Vice President, Client Service Operations, MIT
- Annie Wagner, Senior Account Executive
- Tara Woodall, Vice President
MEDIA: Assembly
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