Element 79’s Supercuts rockin’ integrated campaign

Does your haircut rock?  If not, Supercuts and its ad agency Element 79/Chicago want you to reconsider what kind of cut you are getting and where you are getting it via a new, integrated ad campaign that tellingly uses the tagline “Rock the Cut.” From what we’ve been able to discern over the years, there are really two types of customers for haircuts in America.  One

Not so curiously, Burnett’s TV bank spots don’t work

The passage of at least some time hasn’t made Leo Burnett/Chicago’s new campaign for Fifth Third Bank, “the curious bank,” any more palatable than it was when we first looked at it just weeks ago. Since we wrote about the Fifth Third print executions, however, the television work has begun to flood the market. 

Ch. 7 still late night news leader, but a point down

With one day to go in the Nielsen March TV ratings book, the results in the local late news ratings competition show ABC-owned WLS-Channel 7 continues to hold on the No. 1 spot in the rankings. But as was the case in February, the station’s 10 p.m. rating of 8.2 Monday through Friday is down mo

Energy BBDO’s launches new WBEZ ads for tiny budget

For the first time in nearly a decade, Chicago not-for-profit public radio station WBEZ-FM (91.5) is getting ready to launch a major advertising campaign. The campaign will be designed to heighten awareness of — and expand the audience for — the station and its broad range of news, political and cultural coverage.

Former Saatchi CCO Derek Green joins Cramer-Krasselt

Cramer-Krasselt/Chicago is bringing on board yet another new executive creative director: Native Australian ad man Derek Green, who most recently has been chief creative officer at Saatchi/Switzerland. Green, who won’t arrive at C-K until August due to various immigration matters that must be dealt with, becomes the Chicago agency’s third top creative in just the past six y

NBC/NHL Stanley Cup spots like catnip for hockey fans

Maybe it happened while you weren’t watching.  But professional hockey has become a very big business on television over the past several years. Once upon a time hockey was viewed as one of the less popular of professional sports because it was less widely seen on TV. But all that has changed. Especially since NBC and its va

Tim Pontarelli lands at Energy BBDO as group CD

Tim Pontarelli has landed.  After more than a year off that he spent reflecting on life and the world of advertising and freelancing, Pontarelli is signing on at Energy BBDO/Chicago as a group creative director.  He will work on the Lay’s business that was recently moved without a review to Energy BBDO from Juniper

‘Believe’ it, Jones/DPC Lottery campaign a winner

It’s been a long time coming. But recently-appointed Illinois Lottery superintendent Michael Jones has made it happen.  Finally, the Lottery’s marketing game plan is going in a different direction.  A markedly different direction. For years, Lottery TV advertising was filled with crass humor and constant references to the big payouts

DPC’s ‘milestone’ in Lottery ads launches Monday

It’s ready to go. And it will definitely mark a new era in Illinois Lottery advertising. On Monday,  the Lottery unveils its first ad campaign from Downtown Partners/Chicago and its digital partner Critical Mass.

Element 79 produces quality work for La Quinta chain

It’s rare — increasingly so — to find a TV commercial where everything seems to come together just so.  Writing. Casting.  Performances.  Direction. Editing.  Message. The whole shebang. It’s rare to find it in one commercial.   Let alone two debuting together for the same brand from the same agency.  But that rarity ha

B&W spot an upbeat approach to home purchases

Baird & Warner wants to change the focus of discussion in the residential real estate market. On Monday, B&W, the largest independent residential real estate broker in Illinois, debuted an illustrated, minute-long TV commercial — the first of its kind from the company.

Play a reminder that brands exist to serve customers

There’s a VERY important marketing message for all major brands in “The Veri**on Play,” a new work now at the Actors Theatre of Louisville.  What, you may ask, is that message?  Well, put simply: Don’t subject a working playwright to bad service and force her to make good on her threats of retribution. For according to the b

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