Ch. 5 vs. Ch. 7 in race to bring home viewer gold

Can Larry Wert at long last bring home the gold?  Now may be the best opportunity in a long time for long-standing NBC-owned WMAQ-Channel 5 general manager Wert and his local news team to make a legitimate run at dethroning ABC-owned WLS-Channel 7, the longtime champion in the late local

DDB/McDonald’s spot in Olympics opening ceremonies

Let the Games begin. Starting tomorrow, most of the world’s sports enthusiasts (as well as many who have no particular interest in athletics) will turn their attention to London, England, where the 2012 Summer Olympic Games will formally commence with the usually thrilling opening ceremonies.

Good grades to McGuinness for positive DDB changes

So how’s he doing?  As Peter McGuinness rapidly approaches his first year anniversary on the job as CEO and president of DDB/Chicago, he at least has managed to now to bring some semblance of stability to an agency that was — for much of the past decade — in danger of imploding. The shop is not fully righted yet, to be s

Ch. 7’s ‘WCL’ ratings not far behind Oprah’s numbers

A little more than a year after its launch, WLS-Channel 7’s “Windy City Live” is hitting its stride. There was plenty to be skeptical about when former Channel 7 general manager Emily Barr announced some two years ago that she intended to replace “The Oprah Winfrey Show,” airing at 9 a.m., with a new local live daily talk show with an in-studio&nb

Grandiose City Cultural Plan doesn’t address funding

It’ll never happen. Whatever good Mayor Rahm Emanuel hoped might come from his hideously verbose Chicago Cultural Plan — a draft of which was released Monday — isn’t going to come to pass for one simple reason. Yes, you got that right.  MONEY. The si

Escape Pod’s Lunchables cinema spot rates four stars

Guess we can add food critic to adman Vinny Warren’s list of accomplishments now.  He has just put the finishing touches on a spectacular new in-cinema commercial for Oscar Mayer Lunchables. It is the type of project that many in the Chicago ad world could only hope to have a chance to work on during the course of their careers.

Street signage won’t drive traffic into empty malls

What a laugh!  Chicago may be the city that works (some of the time), but it has never really had much of a clue how to market itself to tourists — or locals for that matter. Lately, when everyone hasn’t been busy trying to deflect attention from the relentless shooting rampages for which the city is garnering worldwide attention, it appears at least one Chicago govern

Euro’s Pucker vodka TV right mesh of sound and visuals

When it comes to marketing liquor — especially those products aimed at a young adult demo — it of course helps immeasurably to be extraordinarily alert to current trends in popular culture. If nothing else, those who enjoy drinking in public — and that includes a wide swath of young Americans — certainly want to be perceived as trendy. 

Cirque du Soleil a growing marketing behemoth at 30

It would hardly be a stretch to suggest Cirque du Soleil has become part of a circle of entertainment events that can, in a way, call Chicago a home. For the truth is, the Montreal-based producer of circus spectacles has been regularly visiting the Windy City for nearly 25 years  in a blue and yellow circular tent that gives audiences a real, dazzling and often innovative taste

Cannes Grand Prix won by L.A. Chipotle animated film

The 2012 Cannes International Festival of Creativity film jury deliberated last week and came up with a Grand Prix winner that — quelle surprise! — is genuinely deserving of the award.   The top prize winner was a 2-minute 20-second animated film “Cultivate A Better World” from the Creative Artists Agency in Los Angeles for the Chipotle fast food chain.

Young ad professionals to hype ‘Chicago epicenter’

Only a couple weeks ago we were talking about the slow but sure effort to establish a real and lasting sense of community within Chicago’s advertising industry.  In large part that effort is being spearheaded on several levels at the moment by the Chicago chapter of the American Association of Advertising Agencies.

Storytelling roars back in new DDB McDonald’s spots

It’s hard to believe, but the McDonald’s “I’m Loving It” ad campaign will celebrate its 10th anniversary next year.  Whatever its fate from here on out, “I’m Lovin’ It” already is the longest-running ad campaign and tagline in the history of the fast-food behemoth. Hard to believe, indeed.

ReelChicago.com.  Copyright © 2016.  All rights reserved.