The Chicago Bears are back in business. And once again, the question no doubt uppermost in the minds of the team’s legions of fans is whether the Bears will make it to the Super Bowl this season.
Hope, ya know, springs eternal.
Two By Four/Chicago, the
Finally. At last. What had seemed an interminable wait is over. The long talked about — but slow to materialize — speakers series promised by the Chicago chapter of the American Association of Advertising Agencies is about to start.
Tom Ungar of The Ungar Group/Chicago just may be the biggest mensch there is in Chicago’s advertising community.
We first discovered Ungar himself, his agency and his shop’s diverse client roster a while ago. Right from get-go we were pleasantly surprised — an
So. Here we go. We’re now barely 12 weeks into the new adventure in beer advertising that is the Chicago-based Cavalry agency. We don’t want to overstate the matter, but to a large degree, the immediate fate of American beer advertising may rest in the hands of two gentlemen entrusted with the formidable task of determining how the Coors Light and Coors Banquet beer
Veteran lead Olympics television anchor Bob Costas signed off for the last time from London’s 2012 Summer Olympic Games at 11:30 p.m. local time Sunday night. And with a terse, but heartfelt farewell, NBC brought down the curtain on an astonishing cavalcade of Summer Olympic coverage on multiple TV channels and online.
Smart humor isn’t likely to be in short supply at Euro RSCG/Chicago in the months to come. Why? Because the agency has just hired Tyler DeAngelo as an executive creative director. Most recently DeAngelo (whose wife is a Radio City Rockette, by the way) was integrated creative director at DeVito/Verdi in New York City.
There’s more than one way to expand an agency’s client roster. Some use an impressive array of work from a range of clients to help attract new business. Others use relationships to good effect. The latter may be just what Mark Modesto, late of DraftFCB/Chicago and Marc USA/Chicago, is looking to do.
Hundreds of hours and seemingly thousands of television commercials later, the 2012 London Summer Olympics are now winding down. As psyched as we were to experience both the Games and the advertising when it all began nearly two weeks ago with a dreary slog of an opening ceremonies, we must confess Olympics fatigue is setting in.
The track and field events, which have consumed
Call it fate. Or kismet if you like. But something just tells us it was meant to be. Maybe we weren’t the only observer — in Chicago anyway — who wasn’t totally surprised to hear Commonground/Chicago walked away from the Ad Age Small Agency conference last weekend with the Small Agency of the Year Gold Award in the 11 to 75 employee category.
Bizarre certainly has its place in the world of advertising. Properly conceived and used in moderation, bizarre advertising can, in fact, be quite effective.
But as anyone who has watched a lot of television advertising can confirm, consumers are bombarded nowadays with too much bizarre advertising — most of which simply isn’t bizarre or memorable in a good&nbs