70 year old Hoffman York rebrands for digital era as HY Connect

AFTER A MORE than 70-year run as Hoffman York, the ad agency decided it was time for an image update.  So the shop with offices in Chicago and Milwaukee has rebranded itself as HY Connect. The name change may be cosmetic, but according to HY Connect president

Viva Digital Kitchen, winner of Cannes Design Grand Prix

DIGITAL KITCHEN has brought some Cannes glory to Chicago.  The Chicago-based collective of more than 100 artists, designers and filmmakers walked off Wednesday with the Grand Prix in the design category at the Cannes International Advertising Festival, considered the most prestigious of the many advertising award shows he

Euro rebounding with new leadership and new business

IT’S A NEW DAY at Euro RSCG/Chicago. That might not sound like a big deal.   But it really is, considering where Euro was as recently as last year when the agency looked to be falling backwards to the near corpselike state that threatened the agency’s very survival s

At 10th year mark, Williams tells what’s ahead for Element 79

CALL IT AN EARLY BIRTHDAY SHOUT-OUT.  In September, ad agency Element 79/Chicago will celebrate its 10th year in business.  We wanted to know from Element 79 leader Brian Williams what it

Who will win S.C. Johnson’s $1 billion ad business?

THE DAY OF RECKONING DRAWS NEAR. We refer, of course, to the decision regarding the fate of S.C. Johnson’s billion-dollar advertising account.  Final pitches are done, and discussions, source

Only Chi agency on Burnett’s Cannes list is Burnett

THE 2011 CANNES LIONS INTERNATIONAL ad festival fast approaches.  And as it has for many years, Chicago ad shop Leo Burnett has compiled its list of the top 40 spots and other advertising projects expected to compete for top prizes at what is generally considered the wor

Lewis Lazare’s media columns to run in the Reel

We’re back.  Just like that.  Ruth Ratny, a longtime chronicler of the Chicago advertising, post production and film industries, has asked us to write a column for ReelChicago.com. So we are. We spent the last 10 years writing about advertising, radio and television for the Chicago Sun-Times. It was a perio

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