Hootenanny post boutique’s Liz Tate edited a new package of four spots using a combination of 2D and 3D graphics for HY Connect client First Tennessee Bank of Memphis, highlighting the company’s new digital banking platform.
Agency VP / CDs were Tony Bonilla and Eric Oken and JP McIntosh produced. Mike Rowles of bi-coastal Assembly Films directed the two 15s and two 30s. Narration was supplied by Hootenanny’s Graham Metzger, whose well-liked scratch track landed him the assignment.
Motion design, provided by motion design director Metzger, played a significant role in the editing process, through Hootenanny’s recently expanded design department capabilities.
Tate recently edited a new campaign for HY Connect clients Indiana University Health called “I’ll Take Care Of It,” following assignments for Advocate Healthcare and Indiana University Health spots.
Hootenanny co-founder Tate in 2008 is joined on the creative editorial staff with Metzger, Sean Halvorsen and Hannah Stephans. EP is Don Avilla and associate producer is Samm Smith.
See the spots here.
